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<br /> <br /> <br /> DIRECTORY<br /> INSIDE<br /> STORY Founder Lays Out New<br /> Retail Narrative at Licensing Expo<br /> DAY 3<br /> JUNE 6, 2019<br /> General Info<br /> Rachel Shechtman, founder of STORY and<br /> Macy’s brand experience officer, kicked off Day 2<br /> of Licensing Expo with a keynote discussion on<br /> the role experiences play in retail.<br /> The keynote presentation, “Agility at Scale:<br /> Rachel Shechtman Shares Insights from the<br /> Launch of STORY at Macy’s,” detailed how the<br /> STORY retail model has come to life at Macy’s<br /> and explored how storytelling-driven events are<br /> addressing evolving consumer expectations<br /> while driving foot traffic.<br /> “If digital media and editorial companies tell<br /> stories with articles and pictures, we tell stories<br /> with merchandising and events,” said Shechtman.<br /> The presentation laid out STORY’s unique<br /> business model that puts narrat<a title="Las Vegas - June 6, 2019 page 1" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=1"> </a> <a title="Las Vegas - June 6, 2019 page 2" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=2"> </a> <a title="Las Vegas - June 6, 2019 page 3" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=3"> DIRECTORY INSIDE STORY Founder Lays Out New Re</a> <a title="Las Vegas - June 6, 2019 page 4" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=4"> Meet us at booth C213 Lionel Marty Managing Dire</a> <a title="Las Vegas - June 6, 2019 page 5" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=5"> Day 3 NEWS, DEALS AND MORE Jazwares Jams wi</a> <a title="Las Vegas - June 6, 2019 page 6" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=6"> The Licensing Industry's Thought Leader LICENSEGL</a> <a title="Las Vegas - June 6, 2019 page 7" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=7"> Day 3 NEWS, DEALS AND MORE Beanstalk to Rep</a> <a title="Las Vegas - June 6, 2019 page 8" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=8"> Day 3 NEWS, DEALS AND MORE Dr. Seuss Examin</a> <a title="Las Vegas - June 6, 2019 page 9" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=9"> Moomin Lands in the U.S. and Canada Bulls L</a> <a title="Las Vegas - June 6, 2019 page 10" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=10"> Day 3 NEWS, DEALS AND MORE Pokémon Inks Exc</a> <a title="Las Vegas - June 6, 2019 page 11" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=11"> </a> <a title="Las Vegas - June 6, 2019 page 12" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=12"> Day 3 NEWS, DEALS AND MORE Joester Loria Sp</a> <a title="Las Vegas - June 6, 2019 page 13" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=13"> All properties, characters, and related elements </a> <a title="Las Vegas - June 6, 2019 page 14" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=14"> Day 3 NEWS, DEALS AND MORE Artists Score Li</a> <a title="Las Vegas - June 6, 2019 page 15" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=15"> </a> <a title="Las Vegas - June 6, 2019 page 16" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=16"> Day 3 NEWS, DEALS AND MORE Hostess Brands, </a> <a title="Las Vegas - June 6, 2019 page 17" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=17"> </a> <a title="Las Vegas - June 6, 2019 page 18" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=18"> Day 3 NEWS, DEALS AND MORE National Geograp</a> <a title="Las Vegas - June 6, 2019 page 19" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=19"> </a> <a title="Las Vegas - June 6, 2019 page 20" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=20"> Day 3 NEWS, DEALS AND MORE Xbox is Ramping </a> <a title="Las Vegas - June 6, 2019 page 21" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=21"> </a> <a title="Las Vegas - June 6, 2019 page 22" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=22"> Day 3 NEWS, DEALS AND MORE Sony Creative, A</a> <a title="Las Vegas - June 6, 2019 page 23" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=23"> </a> <a title="Las Vegas - June 6, 2019 page 24" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=24"> GmbH. emoji® is a registered trademark of the emo</a> <a title="Las Vegas - June 6, 2019 page 25" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=25"> </a> <a title="Las Vegas - June 6, 2019 page 26" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=26"> Day 3 NEWS, DEALS AND MORE Kathy Ireland Ge</a> <a title="Las Vegas - June 6, 2019 page 27" href="https://secure.viewer.zmags.com/publication/fc2cbeab?page=27"> ALWAYS TIME TO DUEL! 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