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DIRECTORY
INSIDE
STORY Founder Lays Out New
Retail Narrative at Licensing Expo
DAY 3
JUNE 6, 2019
General Info
Rachel Shechtman, founder of STORY and
Macy’s brand experience officer, kicked off Day 2
of Licensing Expo with a keynote discussion on
the role experiences play in retail.
The keynote presentation, “Agility at Scale:
Rachel Shechtman Shares Insights from the
Launch of STORY at Macy’s,” detailed how the
STORY retail model has come to life at Macy’s
and explored how storytelling-driven events are
addressing evolving consumer expectations
while driving foot traffic.
“If digital media and editorial companies tell
stories with articles and pictures, we tell stories
with merchandising and events,” said Shechtman.
The presentation laid out STORY’s unique
business model that puts narrat
DIRECTORY INSIDE STORY Founder Lays Out New Re
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EXHIBITOR
2019 JUNE 4–6 MANDALAY BAY C
Download the Mobile App Today! With t
General Information Registration Hours
About Us About Licensing Expo www.licensingexp
Licensing Week The Global Licensing Group has rev
For full descriptions, download the Licensing Exp
Shopping at the Speed of Culture 3-3:30 p.m. Spea
Exhibitor List LEGEND Global Partners Global Part
tribution of content, consumer products rights an
Billboard + The Hollywood Reporter www.billboard.
interactive entertainment for game consoles, PCs,
Crunchyroll www.crunchyroll.com Booth A196 Curti
activities whether print, online or TV commercial
products, innovative merchandise programs, retail
content production, distribution and IP businesse
full-service licensing agency. The company's work
M&M's Retail www.mymms.com Booth J80 Madoh! www.
Moxie & Company www.moxieco.com Booth D118 Mr.
PDS Equipment www.mimakiinkjet.com Booth S253 Pe
Rovio www.rovio.com Booth C170 Rovio is a global,
their experiences with the entire world. PlayStat
WWW.ALTECLANSING.COM
Synthesis Entertainment www.synthesisentertainmen
characters, eye-popping aesthetic and megawatt pa
For more than 30 years, VIZ Media has pioneered n
Bringing Brands and Products Together
Introducing... YOU'VE KNOWN
See you MAY 2020! 2020 MAY 19–
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Visit us at Licensing Expo 2019
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Compelling Content | Immersive Experiences | Glob
CONGRATULATIONS TO OUR CLIENT ON THE LAUNCH
^ĂŶƚĂ ƐdŽ
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We look forward to celebrating the power of our i