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Zmags
Issue 03 November 2018 emg-gold.com
11Innovate to Elevate 14 Catalysts of Pharma: 16 Infographic: Pharma's 30 Patient Collaboration is
HCP Engagement Lode Dewulf Year in Review: 2018 the Key to Acceleration
THE POWER OF
THE PATIENT VOICE!
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Centre de Convencions Internacional de Barcelona (CCIB) | March 12-14 #efpbarca
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VALUE, DRIVEN:
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beyond the
Issue 03 November 2018 emg-gold.com 11Innovate
Secure your place today and SAVE €200 17th An
CEO's LETTER Patients are powerful: they hold ȉʹɷ
4. NEWS S JɷȲˑȲʟ˘ɔʦʦʹȲ˒ȲɫʁʁɦȥȉȦɦʁˑȲʟʰɏȲʜʟȲˑɔʁʹʦ
LG APPOINTMENTS I PFIZER ELECTS NEW CEO ɫȥȲ
6. MARKETING eyeforpharma DID YOU KNOW?
eyeforpharmaMARKETING 7. HCPs don't
8. MEDICAL AFFAIRS Patients are swiftly moving
ȉʰɔȲɷʰʦȉʟȲʦ˒ɔɅʰɫ˘ɴʁˑɔɷɆʹʜʰɏȲɔɷ̎ɫʹȲɷȦȲȦɏȉɔɷɅʟʁɴ Ȳ
10. MEDICAL AFFAIRS
eyeforpharma INNOVATE TO ELEVATE HCP ENGAG
12. MEDICAL AFFAIRS + MARKETING "ŕŋŴÝōĭĈžāŕōɶƇžĈ
OF WORLD JɅ˒ȲʰɏɔɷɦȉȥʁʹʰʰɏȲ˒ȉ˘˒ȲɫȲȉʟɷूɔʰউʦʹɷȦʁɴɴʁ
14. INTERVIEW CATALYSTS OF
ΤȲȥɔηȲʦʰʟȲȉʦʁɷʰɏʁʹɆɏूɔʦʰɏȉʰȬɔʦʰȉɷȦȲȦʟȲȉʰȲʦȦɫȉʟɔʰ˘
PHARMA'S YEAR IN REVIEW: 2018 In this infographi
Celgene acquires Juno Therapeutics for $9bn Nova
18. PATIENT CENTRICITY COME TOGETHER, RIGHT NOW
I'll always value the word of my fellow patients
2 0. MARKETING 2018: A BOT ODYSSEY WORDS BY LO
MARKETING 21. Patients see
22. SUPPLY CHAIN Life-saving medicine
SUPPLY CHAIN 23. sɅʰȲɷूȦʁʹɷʰȲʟɅȲɔʰȲʟʦʰȉʟɆȲʰʹ
24. PATIENT CENTRICITY eyeforpharma
ɴȲȬɔȦȉʰɔʁɷɔʦȉɷȲʦʦȲɷʰɔȉɫȦʁɴʜʁɷȲɷʰूȥʹʰʰɏʁʦȲ˒ʁʟȬʦ ɴȲ
26. HUMAN RESOURCES PHARMA'S WAR FOR TALE
HUMAN RESOURCES 27. ʜʁɔɷʰʦʁɅʜʁʦʰȲʟȬȲˑȲɫʁʜɴȲɷ
28. NEWS SP ONFUL OF ACCESS TO REAL-WORL
OPINION 29. EUROPE NOW HAS A CHANCE TO TA
30. PATIENT CENTRICITY eyeforpharma
আ¢ɏȲ̎ɔʟʦʰɔɴʜʁʟʰȉɷʰȲɫȲɴȲɷʰɔʦʰȉɦɔɷɆʰɔɴȲʰʁʰʟȉɔɷ˘ʁʹʟ
32. MEDICAL AFFAIRS Digital therapeutics
ʹɫʰɔɴȉʰȲɫ˘ɏȲɫʜȉȦʁɴʜȉɷ˘ȬȲɴʁɷʦʰʟȉʰȲȦʁɴɴɔʰɴȲɷʰ ʰʁʰɏȲ
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