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<br /> Issue 03 November 2018 emg-gold.com<br /> 11Innovate to Elevate 14 Catalysts of Pharma: 16 Infographic: Pharma's 30 Patient Collaboration is<br /> HCP Engagement Lode Dewulf Year in Review: 2018 the Key to Acceleration<br /> THE POWER OF<br /> THE PATIENT VOICE!<br /> Secure your<br /> place today and<br /> SAVE €200<br /> 17th Annual with code<br /> BARCELONA 2019 & AWARDS EMG200<br /> Centre de Convencions Internacional de Barcelona (CCIB) | March 12-14 #efpbarca<br /> The world's biggest and<br /> brightest pharma meeting<br /> 1300+ 100+ 90+ 40+ 6<br /> Attendees Speakers Workshops Patients Stages<br /> VALUE, DRIVEN:<br /> Change your mindset to reach<br /> beyond the <a title="GOLD 03 page 1" href="https://secure.viewer.zmags.com/publication/74743a22?page=1"> Issue 03 November 2018 emg-gold.com 11Innovate</a> <a title="GOLD 03 page 2" href="https://secure.viewer.zmags.com/publication/74743a22?page=2"> Secure your place today and SAVE €200 17th An</a> <a title="GOLD 03 page 3" href="https://secure.viewer.zmags.com/publication/74743a22?page=3"> CEO's LETTER Patients are powerful: they hold ȉʹɷ</a> <a title="GOLD 03 page 4" href="https://secure.viewer.zmags.com/publication/74743a22?page=4"> 4. NEWS S JɷȲˑȲʟ˘ɔʦʦʹȲ˒ȲɫʁʁɦȥȉȦɦʁˑȲʟʰɏȲʜʟȲˑɔʁʹʦ</a> <a title="GOLD 03 page 5" href="https://secure.viewer.zmags.com/publication/74743a22?page=5"> LG APPOINTMENTS I PFIZER ELECTS NEW CEO ɫȥȲ</a> <a title="GOLD 03 page 6" href="https://secure.viewer.zmags.com/publication/74743a22?page=6"> 6. MARKETING eyeforpharma DID YOU KNOW? </a> <a title="GOLD 03 page 7" href="https://secure.viewer.zmags.com/publication/74743a22?page=7"> eyeforpharmaMARKETING 7. HCPs don't</a> <a title="GOLD 03 page 8" href="https://secure.viewer.zmags.com/publication/74743a22?page=8"> 8. MEDICAL AFFAIRS Patients are swiftly moving</a> <a title="GOLD 03 page 9" href="https://secure.viewer.zmags.com/publication/74743a22?page=9"> ŽȉʰɔȲɷʰʦȉʟȲʦ˒ɔɅʰɫ˘ɴʁˑɔɷɆʹʜʰɏȲɔɷ̎ɫʹȲɷȦȲȦɏȉɔɷɅʟʁɴ Ȳ</a> <a title="GOLD 03 page 10" href="https://secure.viewer.zmags.com/publication/74743a22?page=10"> 10. MEDICAL AFFAIRS </a> <a title="GOLD 03 page 11" href="https://secure.viewer.zmags.com/publication/74743a22?page=11"> eyeforpharma INNOVATE TO ELEVATE HCP ENGAG</a> <a title="GOLD 03 page 12" href="https://secure.viewer.zmags.com/publication/74743a22?page=12"> 12. MEDICAL AFFAIRS + MARKETING "ŕŋŴÝōĭĈžāŕōɶƇžĈ</a> <a title="GOLD 03 page 13" href="https://secure.viewer.zmags.com/publication/74743a22?page=13"> OF WORLD JɅ˒ȲʰɏɔɷɦȉȥʁʹʰʰɏȲ˒ȉ˘˒ȲɫȲȉʟɷूɔʰউʦʹɷȦʁɴɴʁ</a> <a title="GOLD 03 page 14" href="https://secure.viewer.zmags.com/publication/74743a22?page=14"> 14. INTERVIEW CATALYSTS OF </a> <a title="GOLD 03 page 15" href="https://secure.viewer.zmags.com/publication/74743a22?page=15"> ΤȲȥɔηȲʦʰʟȲȉʦʁɷʰɏʁʹɆɏूɔʦʰɏȉʰȬɔʦʰȉɷȦȲȦʟȲȉʰȲʦȦɫȉʟɔʰ˘</a> <a title="GOLD 03 page 16" href="https://secure.viewer.zmags.com/publication/74743a22?page=16"> PHARMA'S YEAR IN REVIEW: 2018 In this infographi</a> <a title="GOLD 03 page 17" href="https://secure.viewer.zmags.com/publication/74743a22?page=17"> Celgene acquires Juno Therapeutics for $9bn Nova</a> <a title="GOLD 03 page 18" href="https://secure.viewer.zmags.com/publication/74743a22?page=18"> 18. PATIENT CENTRICITY COME TOGETHER, RIGHT NOW</a> <a title="GOLD 03 page 19" href="https://secure.viewer.zmags.com/publication/74743a22?page=19"> I'll always value the word of my fellow patients </a> <a title="GOLD 03 page 20" href="https://secure.viewer.zmags.com/publication/74743a22?page=20"> 2 0. MARKETING 2018: A BOT ODYSSEY WORDS BY LO</a> <a title="GOLD 03 page 21" href="https://secure.viewer.zmags.com/publication/74743a22?page=21"> MARKETING 21. Patients see</a> <a title="GOLD 03 page 22" href="https://secure.viewer.zmags.com/publication/74743a22?page=22"> 22. SUPPLY CHAIN Life-saving medicine</a> <a title="GOLD 03 page 23" href="https://secure.viewer.zmags.com/publication/74743a22?page=23"> SUPPLY CHAIN 23. sɅʰȲɷूȦʁʹɷʰȲʟɅȲɔʰȲʟʦʰȉʟɆȲʰʹ</a> <a title="GOLD 03 page 24" href="https://secure.viewer.zmags.com/publication/74743a22?page=24"> 24. PATIENT CENTRICITY eyeforpharma </a> <a title="GOLD 03 page 25" href="https://secure.viewer.zmags.com/publication/74743a22?page=25"> ɴȲȬɔȦȉʰɔʁɷɔʦȉɷȲʦʦȲɷʰɔȉɫȦʁɴʜʁɷȲɷʰूȥʹʰʰɏʁʦȲ˒ʁʟȬʦ ɴȲ</a> <a title="GOLD 03 page 26" href="https://secure.viewer.zmags.com/publication/74743a22?page=26"> 26. HUMAN RESOURCES PHARMA'S WAR FOR TALE</a> <a title="GOLD 03 page 27" href="https://secure.viewer.zmags.com/publication/74743a22?page=27"> HUMAN RESOURCES 27. ʜʁɔɷʰʦʁɅʜʁʦʰȲʟȬȲˑȲɫʁʜɴȲɷ</a> <a title="GOLD 03 page 28" href="https://secure.viewer.zmags.com/publication/74743a22?page=28"> 28. NEWS SP ONFUL OF ACCESS TO REAL-WORL</a> <a title="GOLD 03 page 29" href="https://secure.viewer.zmags.com/publication/74743a22?page=29"> OPINION 29. EUROPE NOW HAS A CHANCE TO TA</a> <a title="GOLD 03 page 30" href="https://secure.viewer.zmags.com/publication/74743a22?page=30"> 30. PATIENT CENTRICITY eyeforpharma </a> <a title="GOLD 03 page 31" href="https://secure.viewer.zmags.com/publication/74743a22?page=31"> আ¢ɏȲ̎ɔʟʦʰɔɴʜʁʟʰȉɷʰȲɫȲɴȲɷʰɔʦʰȉɦɔɷɆʰɔɴȲʰʁʰʟȉɔɷ˘ʁʹʟ </a> <a title="GOLD 03 page 32" href="https://secure.viewer.zmags.com/publication/74743a22?page=32"> 32. MEDICAL AFFAIRS Digital therapeutics </a> <a title="GOLD 03 page 33" href="https://secure.viewer.zmags.com/publication/74743a22?page=33"> ʹɫʰɔɴȉʰȲɫ˘ɏȲɫʜȉȦʁɴʜȉɷ˘ȬȲɴʁɷʦʰʟȉʰȲȦʁɴɴɔʰɴȲɷʰ ʰʁʰɏȲ</a> <a title="GOLD 03 page 34" href="https://secure.viewer.zmags.com/publication/74743a22?page=34"> Get Your Message Heard! We can help y</a>