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<br /> IN PACKAGING<br /> ISSUE 11 | JULY 2013<br /> SIDE<br /> IN ASSOCIATION WITH<br /> Smart Packs<br /> From augmented reality to talking packaging, new<br /> technology is transforming the consumer experience<br /> IN PACKAGING<br /> SIDE<br /> ISSUE 11 | JULY 2013<br /> IN<br /> ASSOCIATION<br /> WITH<br /> <br /> INDUSTRY<br /> NEWS<br /> <br /> Interactive<br /> Shopping<br /> By adding a virtual layer<br /> of information, augmented<br /> reality technology promises<br /> to revolutionise product<br /> packaging. Chris Lo asks, is this<br /> one gimmick too far, or could<br /> the way consumers shop be<br /> about to change?<br /> With the advent of smartphones placing a<br /> highly powerful device in the palms of the<br /> majority of the population, product packaging<br /> could be on the cusp of a digital revolution.<br /> Augmented reality and its ability to place an<br /> ent<a title="Inside Packaging | Issue 11 | July 2013 page 1" href="https://secure.viewer.zmags.com/publication/e82cf03c?page=1"> IN PACKAGING ISSUE 11 | JULY 2013 SID</a> <a title="Inside Packaging | Issue 11 | July 2013 page 2" href="https://secure.viewer.zmags.com/publication/e82cf03c?page=2"> IN PACKAGING SIDE ISSUE 11 | JULY 2013 IN ASS</a> <a title="Inside Packaging | Issue 11 | July 2013 page 3" href="https://secure.viewer.zmags.com/publication/e82cf03c?page=3"> </a> <a title="Inside Packaging | Issue 11 | July 2013 page 4" href="https://secure.viewer.zmags.com/publication/e82cf03c?page=4"> INDUSTRY NEWS</a> <a title="Inside Packaging | Issue 11 | July 2013 page 5" href="https://secure.viewer.zmags.com/publication/e82cf03c?page=5"> </a> <a title="Inside Packaging | Issue 11 | July 2013 page 6" href="https://secure.viewer.zmags.com/publication/e82cf03c?page=6"> Interactive Shopping By adding a virtual</a> <a title="Inside Packaging | Issue 11 | July 2013 page 7" href="https://secure.viewer.zmags.com/publication/e82cf03c?page=7"> IMAGE COURTESY OF LUCOZADE</a> <a title="Inside Packaging | Issue 11 | July 2013 page 8" href="https://secure.viewer.zmags.com/publication/e82cf03c?page=8"> </a> <a title="Inside Packaging | Issue 11 | July 2013 page 9" href="https://secure.viewer.zmags.com/publication/e82cf03c?page=9"> Heard it through the Grapevine </a> <a title="Inside Packaging | Issue 11 | July 2013 page 10" href="https://secure.viewer.zmags.com/publication/e82cf03c?page=10"> </a> <a title="Inside Packaging | Issue 11 | July 2013 page 11" href="https://secure.viewer.zmags.com/publication/e82cf03c?page=11"> WE PROVIDE </a> <a title="Inside Packaging | Issue 11 | July 2013 page 12" href="https://secure.viewer.zmags.com/publication/e82cf03c?page=12"> Raise the Barrier </a> <a title="Inside Packaging | Issue 11 | July 2013 page 13" href="https://secure.viewer.zmags.com/publication/e82cf03c?page=13"> IMAGE COURTESY OF THE CO-OPERATIVE GROUP</a> <a title="Inside Packaging | Issue 11 | July 2013 page 14" href="https://secure.viewer.zmags.com/publication/e82cf03c?page=14"> one die-cutting solution for all packaging materi</a> <a title="Inside Packaging | Issue 11 | July 2013 page 15" href="https://secure.viewer.zmags.com/publication/e82cf03c?page=15"> Untapped Potential In-mould lab</a> <a title="Inside Packaging | Issue 11 | July 2013 page 16" href="https://secure.viewer.zmags.com/publication/e82cf03c?page=16"> </a> <a title="Inside Packaging | Issue 11 | July 2013 page 17" href="https://secure.viewer.zmags.com/publication/e82cf03c?page=17"> </a> <a title="Inside Packaging | Issue 11 | July 2013 page 18" href="https://secure.viewer.zmags.com/publication/e82cf03c?page=18"> Get Designing pharmaceut</a> <a title="Inside Packaging | Issue 11 | July 2013 page 19" href="https://secure.viewer.zmags.com/publication/e82cf03c?page=19"> </a> <a title="Inside Packaging | Issue 11 | July 2013 page 20" href="https://secure.viewer.zmags.com/publication/e82cf03c?page=20"> </a> <a title="Inside Packaging | Issue 11 | July 2013 page 21" href="https://secure.viewer.zmags.com/publication/e82cf03c?page=21"> industryreportstore.com instant intelligence for </a> <a title="Inside Packaging | Issue 11 | July 2013 page 22" href="https://secure.viewer.zmags.com/publication/e82cf03c?page=22"> IN PACKAGING SIDE Editorial Head of Editor</a>