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<br /> THE LICENSING INDUSTRY’S THOUGHT LEADER<br /> LICENSEGLOBAL.COM<br /> <br /> THE LICENSING INDUSTRY'S THOUGHT LEADER<br /> LICENSEGLOBAL.COM<br /> LICENSING EXPO EXHIBITOR SPOTLIGHT<br /> MAY 2022<br /> Unleashing<br /> The world's most<br /> trusted back-to-school<br /> Creativity<br /> brand is so much more<br /> than the crayons that<br /> bear its name.<br /> The Dawn of a New Century Licensing 0 to 60 The New Age of<br /> Warner Bros. NASCAR Location-Based<br /> Discovery Experiences<br /> For licensing and partnership opportunities,<br /> email kris.kojima@segaamerica.com SHOPATLUS.COM ©ATLU<a title="May 2022 page 1" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=1"> THE LICENSING INDUSTRY’S THOUGHT LEADER L</a> <a title="May 2022 page 2" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=2"> </a> <a title="May 2022 page 3" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=3"> THE LICENSING INDUSTRY'S THOUGHT LEADER L</a> <a title="May 2022 page 4" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=4"> For licensing and partnership opportunities, emai</a> <a title="May 2022 page 5" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=5"> THE LEADING </a> <a title="May 2022 page 6" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=6"> </a> <a title="May 2022 page 7" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=7"> </a> <a title="May 2022 page 8" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=8"> MAY 24-26, 2022</a> <a title="May 2022 page 9" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=9"> 24 32 36 24 Unleashing Creativity 62 </a> <a title="May 2022 page 10" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=10"> 4 MAY 2022 About the Issue It's </a> <a title="May 2022 page 11" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=11"> ALWAYS TIME TO DUEL! ©2020 Studio D</a> <a title="May 2022 page 12" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=12"> BRANDS HAVE KNOWN for ages that location-based ex</a> <a title="May 2022 page 13" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=13"> GET READY TO PLAY! ©Konami Digital </a> <a title="May 2022 page 14" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=14"> IT HAS BEEN 30 months (900 days) since our licens</a> <a title="May 2022 page 15" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=15"> Great Games. Visit </a> <a title="May 2022 page 16" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=16"> Guest Editor BY JAMIE STEVENS Doing Well While D</a> <a title="May 2022 page 17" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=17"> By the Numbers COMPILED BY NPD Retail Holds Its </a> <a title="May 2022 page 18" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=18"> 2Diverse Exhibitors With more than 200 ex</a> <a title="May 2022 page 19" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=19"> </a> <a title="May 2022 page 20" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=20"> News INSIGHT, DEALS AND M ORE 14 MAY</a> <a title="May 2022 page 21" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=21"> LAIKA, Converse Collaborate on Shoe Design </a> <a title="May 2022 page 22" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=22"> Evolving brands for a bold future As global ex</a> <a title="May 2022 page 23" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=23"> Our clients ® ® </a> <a title="May 2022 page 24" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=24"> Licensing Expo Reveals License This! 2022 Finalis</a> <a title="May 2022 page 25" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=25"> BBC Studios, Hasbro Partner for ‘Bluey’ BBC</a> <a title="May 2022 page 26" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=26"> The Upside of Licensing: Leading with Intention i</a> <a title="May 2022 page 27" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=27"> Licensing Expo Celebrates In-Person Return with O</a> <a title="May 2022 page 28" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=28"> ‘Ultraman’ Lands at Licensing Expo “Ultraman</a> <a title="May 2022 page 29" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=29"> </a> <a title="May 2022 page 30" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=30"> UNLEASHING Creativity The world’s m</a> <a title="May 2022 page 31" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=31"> that the quality crayons the company would soon b</a> <a title="May 2022 page 32" href="https://secure.viewer.zmags.com/publication/e0e0dfab?page=32"> margin solution. 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