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Best regards
Zmags
THE LICENSING INDUSTRY’S THOUGHT LEADER
LICENSEGLOBAL.COM
THE LICENSING INDUSTRY'S THOUGHT LEADER
LICENSEGLOBAL.COM
LICENSING EXPO EXHIBITOR SPOTLIGHT
MAY 2022
Unleashing
The world's most
trusted back-to-school
Creativity
brand is so much more
than the crayons that
bear its name.
The Dawn of a New Century Licensing 0 to 60 The New Age of
Warner Bros. NASCAR Location-Based
Discovery Experiences
For licensing and partnership opportunities,
email kris.kojima@segaamerica.com SHOPATLUS.COM ©ATLU
THE LICENSING INDUSTRY’S THOUGHT LEADER L
THE LICENSING INDUSTRY'S THOUGHT LEADER L
For licensing and partnership opportunities, emai
THE LEADING
MAY 24-26, 2022
24 32 36 24 Unleashing Creativity 62
4 MAY 2022 About the Issue It's
ALWAYS TIME TO DUEL! ©2020 Studio D
BRANDS HAVE KNOWN for ages that location-based ex
GET READY TO PLAY! ©Konami Digital
IT HAS BEEN 30 months (900 days) since our licens
Great Games. Visit
Guest Editor BY JAMIE STEVENS Doing Well While D
By the Numbers COMPILED BY NPD Retail Holds Its
2Diverse Exhibitors With more than 200 ex
News INSIGHT, DEALS AND M ORE 14 MAY
LAIKA, Converse Collaborate on Shoe Design
Evolving brands for a bold future As global ex
Our clients ® ®
Licensing Expo Reveals License This! 2022 Finalis
BBC Studios, Hasbro Partner for ‘Bluey’ BBC
The Upside of Licensing: Leading with Intention i
Licensing Expo Celebrates In-Person Return with O
‘Ultraman’ Lands at Licensing Expo “Ultraman
UNLEASHING Creativity The world’s m
that the quality crayons the company would soon b
margin solution. To illustrate, Crayola produces
More Than A Toy RUBIK'S TM & © Spin Mast
But how does a brand that is as expansive an
PRESENTS TM
their arsenal, and they are an impor- tant partne
verse venues the guests are tasked with putting t
Moonbug Entertainment Bug IN THE SYSTEM In less
In November, Moonbug was bought by a new media
BRANDMANAGEMENTINFO@CAA.COM WWW.CAABRANDMANAGEMEN
Universal Brand Development UNIVERSAL IS
Universal is Expecting! For licensing opp
Welcome to the Universe Baby! consists of
and the happy chaos of parenthood. When we talked
Jazwares Out of the Box Jazwares is using
trends) to create an entirely new land- scape for
the likes of “Fortnite” and “Halo” licenses. Jaz-
BuzzFeed `HOT ONES' Summer BuzzFeed
fun a
BARBIEEXPO.COM $10 OFF CODE: LVLS Produced i
Warner Bros. Discovery THE Dawn OF A NEW
What can fans expect from the Warner Bros. brand
Executive Profile Company name KERRY PHELAN, GE
How do you see licensing evolving in the future?
voicing one of the large, car characters in the s
Beanstalk WHAT'S NEXT FOR Beanstal
cant contributions to the licensing industry. Add
ers in new and exciting ways by collaborating wit
Funimation ANIME FOR All Funimation ha
© 2022 HASBRO
any platform they choose,
Special Report: Location Based Experiences THE
Retail Activations No consumer experience ha
each experience and offer something new to the fa
Follow us! - l t
place will continue to grow because it's somethin
ApparelNews.net THE VOICE OF THE INDUSTRY FOR 77
Sony Pictures Consumer Products Hajimeru! Sony Pi
Coming soon - the highly anticipated sequel to th
The launch of the “Cobra Kai” licensing prog
Executive Profile PA COMPANY NAME UL SPARROW,
What were some of the standout campaigns in your
fans through licensing and connect them to the NA
Licensing Expo 2022 LICENSING EXPO EXH
Unis's “Wicked Tuna”-branded 2-player interactive
Are there categories you're looking to get into w
QUADDRIVE 4 in 1 TOPS THE LATEST COMPONENTS!
With a global audience that includes more tha
Trend Report
Fashion License Global's August issue will focus
9 Story Media Group THE NINE LIVES OF 9 Stor
Visit us at Licensing Expo - Booth D214 Contact
Jewel Branding and Licensing SHINING Bright J
challenging it is to `do it all.' The services ou
Special Report: The Fashion Metaverse
MAGAZINE | PODCAST | WEBINARS | INSIGHTS WWW.L
During MVFW22, Decentraland debuted several
of the metaverse platforms began to get more reso
Executive Profile Company name ANDREW PERLMUTTE
SOCIAL NEWSLETTER WEBINAR WEBINAR WE
unique business and people don't always under- st
that we do, and then there's enthusiasts who love
102 MAY 2022 y Communi t MAGIC WHEELC
ADVERTISE WITH Engage with a growing