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<br /> Exclusive: Our Annual Event Industry Forecast for 2021;<br /> Creative & unique appetizers from The Special Event + Catersource<br /> ®<br /> WINTER 2020<br /> LOOKING<br /> 2021<br /> FORWARD<br /> t<br /> Industry Professionals<br /> Share 22 Positive<br /> Predictions for 2021<br /> ACTOR NIECY NASH<br /> MARRIES JENNIFER<br /> BETTS<br /> P. 10<br /> FLORALS GO<br /> BIG & BOLD<br /> P. 46<br /> ,<br /> To Our Fr ends and Colleagues<br /> o ay been an ex ao d na y cha eng ng yea Some have ound<br /> o be he pe ec canva o eflec on and g ow h bu mo have ound<br /> he ou ce o he mo eve e pe ona and p o e ona ugg e n he<br /> Need e<br /> h yea<br /> And o o he been bo h<br /> We a CORT Even wan o ake h momen o acknow edge you e ence<br /> o be<br /> you open m nd and hea and you ded ca on owa d com ng back onge<br /> e me<br /> han eve no h ng e e y<a title="Winter 2020 page 1" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=1"> Exclusive: Our Annual Event Industry Forecas</a> <a title="Winter 2020 page 2" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=2"> , To Our Fr ends and Colleagues o ay be</a> <a title="Winter 2020 page 3" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=3"> WINTER 2020 THIS ISSUE COVER STORY FE</a> <a title="Winter 2020 page 4" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=4"> EDITOR'S PAGE AND, HELLO TO YOU I would fir</a> <a title="Winter 2020 page 5" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=5"> REGISTRATION IS OPEN! conferenc</a> <a title="Winter 2020 page 6" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=6"> www.specialevents.com Winter 2020 THIS ISSUE</a> <a title="Winter 2020 page 7" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=7"> The Leading Caterers of America (LCA) is co</a> <a title="Winter 2020 page 8" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=8"> CONFERENCE NEWS by Kathleen Stoehr Conference</a> <a title="Winter 2020 page 9" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=9"> BIG AWARDS NEWS It feels good, when the world is </a> <a title="Winter 2020 page 10" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=10"> A Perfect Marriage: Social Consciousness</a> <a title="Winter 2020 page 11" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=11"> LEFT: Chef Will Jones of Los Angeles-based By Cul</a> <a title="Winter 2020 page 12" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=12"> Actor Niecy Nash made headlines earlier this summ</a> <a title="Winter 2020 page 13" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=13"> A tree in Niecy Nash's backyard served as a backd</a> <a title="Winter 2020 page 14" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=14"> A few of the elements that made the wedding</a> <a title="Winter 2020 page 15" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=15"> “Tailoring experiences and transforming th</a> <a title="Winter 2020 page 16" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=16"> 16 </a> <a title="Winter 2020 page 17" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=17"> Positiv PREDICTIONS 2021 FOR </a> <a title="Winter 2020 page 18" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=18"> THOUGH IT STARTED o as a banner year, 2020 quickl</a> <a title="Winter 2020 page 19" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=19"> 1 Aleya Harris, CPCE, Owner, Flourish Marketing W</a> <a title="Winter 2020 page 20" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=20"> 5 3 Morgan Montgomery, CPCE, </a> <a title="Winter 2020 page 21" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=21"> FOR 2021, WE'RE really excited about the increase</a> <a title="Winter 2020 page 22" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=22"> IF I KNOW ONE THING about my colleagues who repre</a> <a title="Winter 2020 page 23" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=23"> 10 Kristin Wilson, Owner and CEO, Our DJ Rocks</a> <a title="Winter 2020 page 24" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=24"> “You know those hugs for too long going to be me,</a> <a title="Winter 2020 page 25" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=25"> 13 Eddie Zaratsian, Owner, Eddie Zaratsian Lifest</a> <a title="Winter 2020 page 26" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=26"> 15 Juls Sharpley, Founder, Bubbles & Bowties AS R</a> <a title="Winter 2020 page 27" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=27"> Nora Sheils, Co-Founder, Rock Paper Coin 2020 WAS</a> <a title="Winter 2020 page 28" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=28"> 19 Janice Carnevale, Owner, Bellwether Events I A</a> <a title="Winter 2020 page 29" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=29"> 21 David E. Merrell, CEO/ creative director, AOO </a> <a title="Winter 2020 page 30" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=30"> FOOD FOR FÊTES Four flavors, four chefs by </a> <a title="Winter 2020 page 31" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=31"> LEFT: CHEF MARK ELLIS. PHOTO COURTESY OF THE CHEF</a> <a title="Winter 2020 page 32" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=32"> FOOD FOR FÊTES T</a> <a title="Winter 2020 page 33" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=33"> Don’t just read… ten Juicy</a> <a title="Winter 2020 page 34" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=34"> 34 State of the Industry: Forecast 2021 </a> <a title="Winter 2020 page 35" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=35"> Picture this: It's 1919, and a pandemic is raging</a> <a title="Winter 2020 page 36" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=36"> STATE OF THE INDUSTRY FORECAST 2021 “Wi</a> <a title="Winter 2020 page 37" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=37"> Risk mitigation, engaging in new ways to </a> <a title="Winter 2020 page 38" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=38"> STATE OF THE INDUSTRY FORECAST 2021 HOW'S BUS</a> <a title="Winter 2020 page 39" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=39"> CONFRONTING CHALLENGES What are the greatest chal</a> <a title="Winter 2020 page 40" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=40"> STATE OF THE INDUSTRY FORECAST 2021 CONFRON</a> <a title="Winter 2020 page 41" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=41"> REGARDING SPECIAL EVENTS (continued) 59% of all e</a> <a title="Winter 2020 page 42" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=42"> STATE OF THE INDUSTRY FORECAST 2020 </a> <a title="Winter 2020 page 43" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=43"> TOP: In a tent that normally holds 300 people, Ma</a> <a title="Winter 2020 page 44" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=44"> MARKETING & MEDIA Google Analytics: 5 Myths Eve</a> <a title="Winter 2020 page 45" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=45"> MYTH 3. Direct traffic means they know about my b</a> <a title="Winter 2020 page 46" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=46"> PhotocourtesyClearSkyImagesforBrontheFlowerGuy D</a> <a title="Winter 2020 page 47" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=47"> “People need inspiration more than ever, and flor</a> <a title="Winter 2020 page 48" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=48"> PhotocourtesyKevinDennis </a> <a title="Winter 2020 page 49" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=49"> “We want guests to walk into a wedding, and say `</a> <a title="Winter 2020 page 50" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=50"> ADVERTISERS INDEX OUR ADVERTISERS SUPPORT YOU; PL</a> <a title="Winter 2020 page 51" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=51"> THE LAST WORD Company culture </a> <a title="Winter 2020 page 52" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=52"> The premier resource for meeting professionals </a> <a title="Winter 2020 page 53" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=53"> WINTER 2020 </a> <a title="Winter 2020 page 54" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=54"> , To Our Fr ends and Colleagues o ay be</a> <a title="Winter 2020 page 55" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=55"> contents WINTER 2020 VOLUME 18, NUMBER 4 27 </a> <a title="Winter 2020 page 56" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=56"> FOREWORD Anything but pivot </a> <a title="Winter 2020 page 57" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=57"> REGISTRATION IS OPEN! conferenc</a> <a title="Winter 2020 page 58" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=58"> CONFERENCE NEWS by Kathleen Stoehr Conference up</a> <a title="Winter 2020 page 59" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=59"> BIG AWARDS </a> <a title="Winter 2020 page 60" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=60"> Gasping for Air Teams struggle to keep spirits hi</a> <a title="Winter 2020 page 61" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=61"> THE C SUITE by 䅮thony 䱡m扡tos THE C</a> <a title="Winter 2020 page 62" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=62"> THE DISH by 䥮ternationa氠Caterers 䅳sociation Rea</a> <a title="Winter 2020 page 63" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=63"> in is micro weddings, with over 㜵┠of caterers not</a> <a title="Winter 2020 page 64" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=64"> for 2021 Tired of all the gloom and doom of </a> <a title="Winter 2020 page 65" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=65"> The COVID-19 pandemic, the economic fallout, the </a> <a title="Winter 2020 page 66" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=66"> 22 POSITIVE PREDICTIONS FOR 2021 1 </a> <a title="Winter 2020 page 67" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=67"> Renee Miner, Owner, Empyrean Events and Catering </a> <a title="Winter 2020 page 68" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=68"> 16 22 POSITIVE PREDICTIONS FOR 2021 </a> <a title="Winter 2020 page 69" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=69"> "There are lots of opportunities to get creative,</a> <a title="Winter 2020 page 70" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=70"> 722 POSITIVE PREDICTIONS FOR 2021 </a> <a title="Winter 2020 page 71" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=71"> Photo by Heidi Harris 9 Kris Reinhard, Partner, </a> <a title="Winter 2020 page 72" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=72"> 20 1 Ken Barrett-Sweet, Vice President of Cate</a> <a title="Winter 2020 page 73" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=73"> 13 Meryl Snow, Senior Consultant, Certified Cater</a> <a title="Winter 2020 page 74" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=74"> 22 22 POSITIVE PREDICTIONS FOR 2021 </a> <a title="Winter 2020 page 75" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=75"> Robin Selden, Managing Partner & Executive Chef, </a> <a title="Winter 2020 page 76" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=76"> 22 POSITIVE PREDICTIONS FOR 2021 Cindy Marshall, </a> <a title="Winter 2020 page 77" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=77"> 20 </a> <a title="Winter 2020 page 78" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=78"> 22 POSITIVE PREDICTIONS FOR 2021 </a> <a title="Winter 2020 page 79" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=79"> STATEOFTHE INDUSTRY2021: MOVING FORWARD ByKathle</a> <a title="Winter 2020 page 80" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=80"> SOI2021 ➺ MASK WEARING DURING THE PANDEMIC IN T</a> <a title="Winter 2020 page 81" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=81"> POSITIVE PIVOTS ➺ GUESTS DANCING IN THE BALLROO</a> <a title="Winter 2020 page 82" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=82"> SOI2021 REGARDING CATERED EVENTS 䵯st of us expe</a> <a title="Winter 2020 page 83" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=83"> CHEF KATHY CASEY PRESENTED </a> <a title="Winter 2020 page 84" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=84"> SOI2021 Regarding revenue, and pointing directl</a> <a title="Winter 2020 page 85" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=85"> For business, by 儲 2021, 61┠will be traveling for</a> <a title="Winter 2020 page 86" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=86"> SOI2021 POSITIVE PIVOTS CHEFS ALSO TOOK </a> <a title="Winter 2020 page 87" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=87"> REGISTRATION IS OPEN! conferenc</a> <a title="Winter 2020 page 88" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=88"> IN THE GLASS By Amber Kispert T 桥牥⁣潭敳⁡⁰潩湴 楮⁴桥⁤数</a> <a title="Winter 2020 page 89" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=89"> SOYMILK EGGNOG The most well-known dairy alt</a> <a title="Winter 2020 page 90" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=90"> IN THE GLASS CONTINUED RICH & BOOZY HOT CHOCOL</a> <a title="Winter 2020 page 91" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=91"> FROM THE CONSULTANTS by Carl Sacks </a> <a title="Winter 2020 page 92" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=92"> FROM THE CONSULTANTS (CONTINUED) others, but </a> <a title="Winter 2020 page 93" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=93"> Competing with restaurants and restaurant chefs –</a> <a title="Winter 2020 page 94" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=94"> EVENT SOLUTIONS By Amber Kispert Masked & Gl</a> <a title="Winter 2020 page 95" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=95"> LEFT: AN AERIALIST PERFORMS DURING THE #MASKUP</a> <a title="Winter 2020 page 96" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=96"> EVENT SOLUTIONS (CONTINUED) </a> <a title="Winter 2020 page 97" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=97"> ON THE MENU By Amber Kispert Southern Hospita</a> <a title="Winter 2020 page 98" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=98"> ON THE MENU (CONTINUED) </a> <a title="Winter 2020 page 99" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=99"> BELOW: GARLIC BUTTER DINNER ROLLS. Photo courtesy</a> <a title="Winter 2020 page 100" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=100"> ON THE MENU (CONTINUED) MEDITERRANEAN </a> <a title="Winter 2020 page 101" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=101"> RIGHT: CHEF WILLIAM JONES WITH </a> <a title="Winter 2020 page 102" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=102"> SALES SUCCESS by Meryl Snow </a> <a title="Winter 2020 page 103" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=103"> THE THIN SILVER LINING OF THE PA</a> <a title="Winter 2020 page 104" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=104"> STEAL THIS 䙲esh ideas to use or adapt at your ne</a> <a title="Winter 2020 page 105" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=105"> Detroit Athletic Club | Back to the Club Night 偨o</a> <a title="Winter 2020 page 106" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=106"> PARTNERING withPROPERTIES Tips for cate</a> <a title="Winter 2020 page 107" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=107"> CATERERS HAVE SEEN THE MOST SUCCESS </a> <a title="Winter 2020 page 108" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=108"> 56 PARTNERING WITH PROPERTIES to service those</a> <a title="Winter 2020 page 109" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=109"> THE DIGESTIF by David Beahm Editor's balm fo of</a> <a title="Winter 2020 page 110" href="https://secure.viewer.zmags.com/publication/b42fe9f8?page=110"> Don’t just read… ten Juicy</a>