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<br /> Fighting food safety threats pg. 20 · Chefs showcase autumn flavors pg. 30 · Qdoba's brand revamp pg. 34<br /> WWW.NRN.COM<br /> OCTOBER 20, 2014 A PENTON© PUBLICATION<br /> Getting<br /> engaged<br /> Three brands with highly active social media<br /> fans share their relationship-building tactics<br /> BY RON RUGGLESS<br /> A<br /> s the influence of social media<br /> continues to grow, restaurant<br /> companies are finding it has<br /> moved beyond a simple marketing<br /> tool to become the focal point of a<br /> company's entire customer relation-<br /> ship management strategy. Some<br /> organizations currently outperform<br /> on this front.<br /> Whataburger, Potbelly Sandwich<br /> Shop and Legal Sea Foods are<br /> amon<a title="October 20, 2014 page 1" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=1"> Fighting food safety threats pg. 20 · Chefs showc</a> <a title="October 20, 2014 page 2" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=2"> Specialty coffee isn't just a choice cup. </a> <a title="October 20, 2014 page 3" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=3"> EDITOR'S LETTER Join the conversation W </a> <a title="October 20, 2014 page 4" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=4"> Forefront What's trending Restaurant same-st</a> <a title="October 20, 2014 page 5" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=5"> </a> <a title="October 20, 2014 page 6" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=6"> Forefront By the numbers 1.6 million Conversatio</a> <a title="October 20, 2014 page 7" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=7"> Feeding the growth of leading restaurant companie</a> <a title="October 20, 2014 page 8" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=8"> Visit NRN.com The No. 1 online source for foodser</a> <a title="October 20, 2014 page 9" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=9"> PROVEN QUALITY ASSURANCE A new level of insigh</a> <a title="October 20, 2014 page 10" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=10"> BUSINESS INTEL Loyalty goes mobile App-based rew</a> <a title="October 20, 2014 page 11" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=11"> NRA: Restaurant Performance Index shows solid gai</a> <a title="October 20, 2014 page 12" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=12"> New Umami Restaurant Group CEO talks growth plans</a> <a title="October 20, 2014 page 13" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=13"> NEW UNCOMPLICATED INGREDIENTS. NO </a> <a title="October 20, 2014 page 14" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=14"> SPECIAL REPORT NRN SOCIAL 200 Getting engaged </a> <a title="October 20, 2014 page 15" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=15"> FREE OFFER FOR NEW FOODSERVICE CUSTOMERS! SPL</a> <a title="October 20, 2014 page 16" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=16"> NRN SOCIAL 200 CONTINUED FROM PAGE 14 outsid</a> <a title="October 20, 2014 page 17" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=17"> </a> <a title="October 20, 2014 page 18" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=18"> NRN SOCIAL 200 CONTINUED FROM PAGE 16 The </a> <a title="October 20, 2014 page 19" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=19"> FAST. EFFICIENT. USER-FRIENDLY. AND WE ARE NOT JU</a> <a title="October 20, 2014 page 20" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=20"> OPERATIONS FOOD SAFETY SYMPOSIUM Fighting food </a> <a title="October 20, 2014 page 21" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=21"> more options more opportunity 100+ profitable cho</a> <a title="October 20, 2014 page 22" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=22"> FOOD SAFETY SYMPOSIUM </a> <a title="October 20, 2014 page 23" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=23"> © 2014 American Egg Board Don't just make breakf</a> <a title="October 20, 2014 page 24" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=24"> A SUB (an opportu JERSEY MIKE'</a> <a title="October 20, 2014 page 25" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=25"> ABOVE nity beyond) A simple</a> <a title="October 20, 2014 page 26" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=26"> FOOD SAFETY SYMPOSIUM CONTINUED FROM PAGE 22</a> <a title="October 20, 2014 page 27" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=27"> Chicken Coconut Curry · Item #78001456 </a> <a title="October 20, 2014 page 28" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=28"> PEOPLE, PERFORMANCE & PROFITS The ABCDs of build</a> <a title="October 20, 2014 page 29" href="https://secure.viewer.zmags.com/publication/a088b3f8?page=29"> You were born for the challenge. 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