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Best regards
Zmags
OCTOBER 3, 2019 DAY 3
THE OFFICIAL PUBLICATION OF BRAND LICENSING EUROPE
THE LICENSING INDUSTRY'S THOUGHT LEADER LICENSEGLOBAL.COM
`Paw Patrol' Expands CP Program
Spin Master and Viacom Nickelodeon
Consumer Products have announced new
licensees for children's animated series “Paw
Patrol” in the toys, publishing and consumer
packaged goods space.
In the toys category, renewed agreements
include Basic Fun (novelty toys), VTECH (early
learning aides), Build-A-Bear (plush) and Jakks
(outdoor play, kids' furniture and novelty toys).
For CPG, Danone has re-upped its
partnership on the property across Russia,
Belarus, Kazakhstan and other Commonwealth
of Independent States (CIS) countries through
2020. In Australia, new deals were also signed
for “Paw Patrol” with healthcare and baby
manufa
OCTOBER 3, 2019 DAY 3 THE OFFICIAL PUBLICATIO
CONNECT WITH THE LICENSING INDUSTRY'S THOUGHT LE
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