<br />
®<br />
Market<br />
with Purpose<br />
Build trust through storytelling<br />
DNA Insight<br />
Tips for best test results<br />
Focus on Progress<br />
Don’t settle for status quo<br />
<br />
January 2026 / The Beefmaster Cowman 3<br />
Volume 48, Number 1 January 2026<br />
Marketing With Purpose<br />
Today’s breeders are selling trust, credibility and<br />
connection in an increasingly competitive beef<br />
industry.................................................................24<br />
DNA Insight<br />
Read here for an update on improved accessibility to DNA testing add-ons.........20<br />
Beefmaster Breeder Elected to Texas Beef Council Board<br />
Congratulations to BBU’s Lauren Lyssy for representing seedstock producers on<br />
this statewide board..................................................................................................34<br />
Columns<<a title="Jan2026TBC page 1" href="https://secure.viewer.zmags.com/publication/7b08d06c?page=1"> ® Market with Purpose Build trust thr</a>
<a title="Jan2026TBC page 2" href="https://secure.viewer.zmags.com/publication/7b08d06c?page=2"> </a>
<a title="Jan2026TBC page 3" href="https://secure.viewer.zmags.com/publication/7b08d06c?page=3"> January 2026 / The Beefmaster Cowman 3</a>
<a title="Jan2026TBC page 4" href="https://secure.viewer.zmags.com/publication/7b08d06c?page=4"> Volume 48, Number 1 </a>
<a title="Jan2026TBC page 5" href="https://secure.viewer.zmags.com/publication/7b08d06c?page=5"> January 2026 / The Beefmaster Cowman 5</a>
<a title="Jan2026TBC page 6" href="https://secure.viewer.zmags.com/publication/7b08d06c?page=6"> 6 The Beefmaster Cowman / January 2026</a>
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<a title="Jan2026TBC page 15" href="https://secure.viewer.zmags.com/publication/7b08d06c?page=15"> January 2026 / The Beefmaster Cowman 15</a>
<a title="Jan2026TBC page 16" href="https://secure.viewer.zmags.com/publication/7b08d06c?page=16"> 16 The Beefmaster Cowman / January 2026</a>
<a title="Jan2026TBC page 17" href="https://secure.viewer.zmags.com/publication/7b08d06c?page=17"> January 2026 / The Beefmaster Cowman 17</a>
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<a title="Jan2026TBC page 24" href="https://secure.viewer.zmags.com/publication/7b08d06c?page=24"> Marketing with Purpose in the Cattle </a>
<a title="Jan2026TBC page 25" href="https://secure.viewer.zmags.com/publication/7b08d06c?page=25"> It Builds Trust Sharing your ranch’s story </a>
<a title="Jan2026TBC page 26" href="https://secure.viewer.zmags.com/publication/7b08d06c?page=26"> Sale Reports & Scenes Zone; Consignor: Steve Sp</a>
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