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<br /> THE LICENSING INDUSTRY'S THOUGHT LEADER<br /> LICENSEGLOBAL.COM<br /> INSIDE: LICENSE GLOBAL'S TOY REPORT 2023<br /> DECEMBER 2023<br /> SmarterAND Stronger<br /> The long-running series is more than just a television<br /> mainstay. Sesame Workshop exemplifies what it means to evolve<br /> in an ever-changing world while staying true to its core values.<br /> Winners Revealed! Noteworthy News in Larger Than Life<br /> The Influentials 2023 Licensing 2023 Toei Animation<br /> Year in Review<br /> <br /> 16 36<br /> Contents<br /> DECEMBER2023<br /> DECEMBER 2023<br /> 39<br /> 16 Smesarmter WanodrkSsthronpg: er<br /> The long-running series is more than<br /> just a television mainstay. Sesame<br /> Workshop exemplifies what it means<br /> to evolve in an ever-<a title="December 2023 page 1" href="https://secure.viewer.zmags.com/publication/4d764be2?page=1"> THE LICENSING INDUSTRY'S THOUGHT LEADER LI</a> <a title="December 2023 page 2" href="https://secure.viewer.zmags.com/publication/4d764be2?page=2"> </a> <a title="December 2023 page 3" href="https://secure.viewer.zmags.com/publication/4d764be2?page=3"> 16 36 Contents DECEMBER2023 DECEMBER</a> <a title="December 2023 page 4" href="https://secure.viewer.zmags.com/publication/4d764be2?page=4"> About the Issue This issue is brought to you</a> <a title="December 2023 page 5" href="https://secure.viewer.zmags.com/publication/4d764be2?page=5"> May your cup of cheer overflow this year! summi</a> <a title="December 2023 page 6" href="https://secure.viewer.zmags.com/publication/4d764be2?page=6"> Viewpoint BY STEVEN EKSTRACT Licensing as Glo</a> <a title="December 2023 page 7" href="https://secure.viewer.zmags.com/publication/4d764be2?page=7"> Guest Editor BY BARRY & JASON GAMES AND ENTERTAIN</a> <a title="December 2023 page 8" href="https://secure.viewer.zmags.com/publication/4d764be2?page=8"> By the Numbers COMPILED BY CIRCANA Holiday Shopp</a> <a title="December 2023 page 9" href="https://secure.viewer.zmags.com/publication/4d764be2?page=9"> Editor's Choice Top 5 Toy Licensors Gathering</a> <a title="December 2023 page 10" href="https://secure.viewer.zmags.com/publication/4d764be2?page=10"> News INSIGHT, DEALS AND MORE A Letter from Lo</a> <a title="December 2023 page 11" href="https://secure.viewer.zmags.com/publication/4d764be2?page=11"> SiLC 2023: Data, Legislation and Action by BEN R</a> <a title="December 2023 page 12" href="https://secure.viewer.zmags.com/publication/4d764be2?page=12"> `Mavka' Board Games Released The “Mavka” bra</a> <a title="December 2023 page 13" href="https://secure.viewer.zmags.com/publication/4d764be2?page=13"> J Balvin Helps `Subway Surfers' Combat Climate Ch</a> <a title="December 2023 page 14" href="https://secure.viewer.zmags.com/publication/4d764be2?page=14"> Banijay Launches U.K. Version of `Big Brother: The</a> <a title="December 2023 page 15" href="https://secure.viewer.zmags.com/publication/4d764be2?page=15"> Trefl has Exclusive Puzzle License with Disney </a> <a title="December 2023 page 16" href="https://secure.viewer.zmags.com/publication/4d764be2?page=16"> Sesame Workshop </a> <a title="December 2023 page 17" href="https://secure.viewer.zmags.com/publication/4d764be2?page=17"> strategic with its brand extensions to further ac</a> <a title="December 2023 page 18" href="https://secure.viewer.zmags.com/publication/4d764be2?page=18"> Educational play centers are an important extensi</a> <a title="December 2023 page 19" href="https://secure.viewer.zmags.com/publication/4d764be2?page=19"> </a> <a title="December 2023 page 20" href="https://secure.viewer.zmags.com/publication/4d764be2?page=20"> The new Sesame Place Store, located in Philadelph</a> <a title="December 2023 page 21" href="https://secure.viewer.zmags.com/publication/4d764be2?page=21"> INSIDE: DATA-LED CATEGORY TRENDS AND BRAND MARKET</a> <a title="December 2023 page 22" href="https://secure.viewer.zmags.com/publication/4d764be2?page=22"> THE INFLUENTIALS THE INFLUENTIALS OF 2023 “Di</a> <a title="December 2023 page 23" href="https://secure.viewer.zmags.com/publication/4d764be2?page=23"> Powered by LEADERSHIP 64.7% AUTHENTICITY A</a> <a title="December 2023 page 24" href="https://secure.viewer.zmags.com/publication/4d764be2?page=24"> THE INFLUENTIALS THE INFLUENTIALS 2023 </a> <a title="December 2023 page 25" href="https://secure.viewer.zmags.com/publication/4d764be2?page=25"> THE NEWCOMER A newcomer to the business of brand</a> <a title="December 2023 page 26" href="https://secure.viewer.zmags.com/publication/4d764be2?page=26"> THE INFLUENTIALS THE INFLUENT</a> <a title="December 2023 page 27" href="https://secure.viewer.zmags.com/publication/4d764be2?page=27"> The Change Maker Winner: James Fielding, Archer G</a> <a title="December 2023 page 28" href="https://secure.viewer.zmags.com/publication/4d764be2?page=28"> THE INFLUENTIALS MATT PRO</a> <a title="December 2023 page 29" href="https://secure.viewer.zmags.com/publication/4d764be2?page=29"> The Expert Winner: Simon Philips, Falcon's Beyond</a> <a title="December 2023 page 30" href="https://secure.viewer.zmags.com/publication/4d764be2?page=30"> THE INFLUENTIALS MOLLY RO</a> <a title="December 2023 page 31" href="https://secure.viewer.zmags.com/publication/4d764be2?page=31"> Powered by JUDD ZEBER</a> <a title="December 2023 page 32" href="https://secure.viewer.zmags.com/publication/4d764be2?page=32"> Executive Profile ALEX GOMEZ, SEGA OF AMERICA </a> <a title="December 2023 page 33" href="https://secure.viewer.zmags.com/publication/4d764be2?page=33"> Sonic was. Today, after years of investment from </a> <a title="December 2023 page 34" href="https://secure.viewer.zmags.com/publication/4d764be2?page=34"> 2023 Brandscape Covering the Brandscape A global</a> <a title="December 2023 page 35" href="https://secure.viewer.zmags.com/publication/4d764be2?page=35"> WHAT NEW LICENSES OR BRAND PORTFOLIOS HAVE YOU SI</a> <a title="December 2023 page 36" href="https://secure.viewer.zmags.com/publication/4d764be2?page=36"> The Walt Disney Company DISNEY'S `FROZEN'</a> <a title="December 2023 page 37" href="https://secure.viewer.zmags.com/publication/4d764be2?page=37"> inence over a romantic one. Elsa and Anna have be</a> <a title="December 2023 page 38" href="https://secure.viewer.zmags.com/publication/4d764be2?page=38"> </a> <a title="December 2023 page 39" href="https://secure.viewer.zmags.com/publication/4d764be2?page=39"> Toei Animation LARGER THAN Life </a> <a title="December 2023 page 40" href="https://secure.viewer.zmags.com/publication/4d764be2?page=40"> rical release of ‘Dragon Ball Super: Broly,’” say</a> <a title="December 2023 page 41" href="https://secure.viewer.zmags.com/publication/4d764be2?page=41"> JAKKS Pacific JUMPING WITH JAKKS The toy br</a> <a title="December 2023 page 42" href="https://secure.viewer.zmags.com/publication/4d764be2?page=42"> portfolio in catego- ries allows us to work with </a> <a title="December 2023 page 43" href="https://secure.viewer.zmags.com/publication/4d764be2?page=43"> Executive Profile OLIVER DYER, SKEW THEViewFROM S</a> <a title="December 2023 page 44" href="https://secure.viewer.zmags.com/publication/4d764be2?page=44"> </a> <a title="December 2023 page 45" href="https://secure.viewer.zmags.com/publication/4d764be2?page=45"> need to reach? What new markets do you want to cr</a> <a title="December 2023 page 46" href="https://secure.viewer.zmags.com/publication/4d764be2?page=46"> `Star Wars' STAR WARS – THE Brand</a> <a title="December 2023 page 47" href="https://secure.viewer.zmags.com/publication/4d764be2?page=47"> Combining all of these properties nur- tures</a> <a title="December 2023 page 48" href="https://secure.viewer.zmags.com/publication/4d764be2?page=48"> </a> <a title="December 2023 page 49" href="https://secure.viewer.zmags.com/publication/4d764be2?page=49"> THE LICENSING INDUSTRY'S THOUGHT LEADER LI</a> <a title="December 2023 page 50" href="https://secure.viewer.zmags.com/publication/4d764be2?page=50"> EDITOR'S NOTE THE LICENSE GLOBAL Toy Forecas</a> <a title="December 2023 page 51" href="https://secure.viewer.zmags.com/publication/4d764be2?page=51"> </a> <a title="December 2023 page 52" href="https://secure.viewer.zmags.com/publication/4d764be2?page=52"> 36% of licensors are aiming to launch toy l</a> <a title="December 2023 page 53" href="https://secure.viewer.zmags.com/publication/4d764be2?page=53"> 1O MINUTES WITH JAZWARES </a> <a title="December 2023 page 54" href="https://secure.viewer.zmags.com/publication/4d764be2?page=54"> Center: Squishmallows x VeeFriends' Intuitive Igu</a> <a title="December 2023 page 55" href="https://secure.viewer.zmags.com/publication/4d764be2?page=55"> </a> <a title="December 2023 page 56" href="https://secure.viewer.zmags.com/publication/4d764be2?page=56"> EDITOR'S CHOICE Five Kid-Tested (and Approv</a> <a title="December 2023 page 57" href="https://secure.viewer.zmags.com/publication/4d764be2?page=57"> MAGAZINE | PODCAST | WEBINARS | INSIGHTS WWW.LI</a> <a title="December 2023 page 58" href="https://secure.viewer.zmags.com/publication/4d764be2?page=58"> Brands at Play HOW IS BRAND LICENSING BECOM</a> <a title="December 2023 page 59" href="https://secure.viewer.zmags.com/publication/4d764be2?page=59"> What we try to do is push the boundaries for </a> <a title="December 2023 page 60" href="https://secure.viewer.zmags.com/publication/4d764be2?page=60"> Hasbro THEOnlyWay TO CELEBRATE IS BY HAVING OTH</a> <a title="December 2023 page 61" href="https://secure.viewer.zmags.com/publication/4d764be2?page=61"> between emotions further and strengthen their emo</a> <a title="December 2023 page 62" href="https://secure.viewer.zmags.com/publication/4d764be2?page=62"> The Year in Review: 2023 2023: A LOOK BACK The </a> <a title="December 2023 page 63" href="https://secure.viewer.zmags.com/publication/4d764be2?page=63"> `Jurassic Park' Takes Over at London's Natural Hi</a> <a title="December 2023 page 64" href="https://secure.viewer.zmags.com/publication/4d764be2?page=64"> NYC's Fifth Avenue Transforms into `Marvelous' Mi</a> <a title="December 2023 page 65" href="https://secure.viewer.zmags.com/publication/4d764be2?page=65"> August Mattel Adventure Park Sets Opening</a> <a title="December 2023 page 66" href="https://secure.viewer.zmags.com/publication/4d764be2?page=66"> 2024 THOUSANDS OF BRANDS. Unlimited product pos</a>