<br />
RENTAL SOFTWARE DEMOLITION EQUIPMENT<br />
Serving the Rental Profession | www.RERmag.com MAY 2020<br />
RER 100<br />
END OF A RUN?<br />
What Makes<br />
a Good Inside<br />
Built for the next rent.<br />
Sales Person?<br />
Better get used to an EMPTY LOT.<br />
Because these machines were built with durability that handles not only<br />
your renter's toughest job...but your next renter's toughest job, too.<br />
JohnDeere.com/rentalsales<br />
READER SERVICE NO. 1 ยท FREEPRODUCTINFO.NET/RER www.rermag.com<br />
Volume 63, Number 5<br />
May 2020<br />
rermag.com<br />
FEATURES<br />
RER 100<br />
END OF A RUN?<br />
16<br />
cover story<br />
By Michael Roth, RER<br />
In what appears to be the end of a decade-long run<br />
of growth, the RER 100 increased 11.4 percent in<br />
2019 to top $28 billion.<br />
88<br />
By Michael Roth, RER<br />
Komatsu rebrands company-owned distributors; CRA execut<a title="May 2020 page 1" href="https://secure.viewer.zmags.com/publication/4640c228?page=1"> RENTAL SOFTWARE DEMOLITION EQUI</a>
<a title="May 2020 page 2" href="https://secure.viewer.zmags.com/publication/4640c228?page=2"> What Makes a Good Inside Built for the next ren</a>
<a title="May 2020 page 3" href="https://secure.viewer.zmags.com/publication/4640c228?page=3"> Volume 63, Number 5 May 2020 rermag.com FEATURES </a>
<a title="May 2020 page 4" href="https://secure.viewer.zmags.com/publication/4640c228?page=4"> COLUMNS Editorial and business office address: 2</a>
<a title="May 2020 page 5" href="https://secure.viewer.zmags.com/publication/4640c228?page=5"> POWERFULLY electrifying What Makes </a>
<a title="May 2020 page 6" href="https://secure.viewer.zmags.com/publication/4640c228?page=6"> FROM THE EDITOR Highlights of a Good Year, and</a>
<a title="May 2020 page 7" href="https://secure.viewer.zmags.com/publication/4640c228?page=7"> What Makes a Good Inside </a>
<a title="May 2020 page 8" href="https://secure.viewer.zmags.com/publication/4640c228?page=8"> INDUSTRY NEWS Komatsu Rebrands Company-Owned Dis</a>
<a title="May 2020 page 9" href="https://secure.viewer.zmags.com/publication/4640c228?page=9"> CRA Executive Director Dale Blackwell Dies of Bra</a>
<a title="May 2020 page 10" href="https://secure.viewer.zmags.com/publication/4640c228?page=10"> INDUSTRY NEWS Reachmaster's Christensen Explains</a>
<a title="May 2020 page 11" href="https://secure.viewer.zmags.com/publication/4640c228?page=11"> Rental Revenue Likely to Dip in 2020, Respondents</a>
<a title="May 2020 page 12" href="https://secure.viewer.zmags.com/publication/4640c228?page=12"> INDUSTRY NEWS United Rentals Comes in Flat in Fi</a>
<a title="May 2020 page 13" href="https://secure.viewer.zmags.com/publication/4640c228?page=13"> What Makes a Good Inside Sales Person? w</a>
<a title="May 2020 page 14" href="https://secure.viewer.zmags.com/publication/4640c228?page=14"> INDUSTRY NEWS Genie Helps Fight Against Covid-19</a>
<a title="May 2020 page 15" href="https://secure.viewer.zmags.com/publication/4640c228?page=15"> team will produce more than the initial donation </a>
<a title="May 2020 page 16" href="https://secure.viewer.zmags.com/publication/4640c228?page=16"> COVER STORY RER 100 What Makes a Good Inside </a>
<a title="May 2020 page 17" href="https://secure.viewer.zmags.com/publication/4640c228?page=17"> RER 100 Also, glad to have less than 1 percent</a>
<a title="May 2020 page 18" href="https://secure.viewer.zmags.com/publication/4640c228?page=18"> COVER STORY Company Name (Last year's rank) He</a>
<a title="May 2020 page 19" href="https://secure.viewer.zmags.com/publication/4640c228?page=19"> RER 100 Company Name (Last year's rank) Headqu</a>
<a title="May 2020 page 20" href="https://secure.viewer.zmags.com/publication/4640c228?page=20"> COVER STORY </a>
<a title="May 2020 page 21" href="https://secure.viewer.zmags.com/publication/4640c228?page=21"> What Makes DaOGNoo'dTInside GSEaTles Perso</a>
<a title="May 2020 page 22" href="https://secure.viewer.zmags.com/publication/4640c228?page=22"> COVER STORY Company Name (Last year's rank) H</a>
<a title="May 2020 page 23" href="https://secure.viewer.zmags.com/publication/4640c228?page=23"> RER 100 RENTAL REVENU</a>
<a title="May 2020 page 24" href="https://secure.viewer.zmags.com/publication/4640c228?page=24"> COVER STORY Company Name (Last year's rank) H</a>
<a title="May 2020 page 25" href="https://secure.viewer.zmags.com/publication/4640c228?page=25"> RER 100 Company Name (Last year's rank) Headq</a>
<a title="May 2020 page 26" href="https://secure.viewer.zmags.com/publication/4640c228?page=26"> COVER STORY Company Name (Last year's rank) H</a>
<a title="May 2020 page 27" href="https://secure.viewer.zmags.com/publication/4640c228?page=27"> RER 100 Company Name (Last year's rank) Headq</a>
<a title="May 2020 page 28" href="https://secure.viewer.zmags.com/publication/4640c228?page=28"> COVER STORY Company Name (Last year's rank) H</a>
<a title="May 2020 page 29" href="https://secure.viewer.zmags.com/publication/4640c228?page=29"> RER 100 Company Name (Last year's rank) Headq</a>
<a title="May 2020 page 30" href="https://secure.viewer.zmags.com/publication/4640c228?page=30"> COVER STORY Company Name (Last year's rank) H</a>
<a title="May 2020 page 31" href="https://secure.viewer.zmags.com/publication/4640c228?page=31"> RER 100 Hello Goodbuy These companies, last year</a>
<a title="May 2020 page 32" href="https://secure.viewer.zmags.com/publication/4640c228?page=32"> SED ION! COVER STORY What a Good Sales P GET B</a>
<a title="May 2020 page 33" href="https://secure.viewer.zmags.com/publication/4640c228?page=33"> RER 100 4 Rivers Equipment ................... 81</a>
<a title="May 2020 page 34" href="https://secure.viewer.zmags.com/publication/4640c228?page=34"> PRODUCT SPOTLIGHT </a>
<a title="May 2020 page 35" href="https://secure.viewer.zmags.com/publication/4640c228?page=35"> PRODUCT SPOTLIGHT </a>
<a title="May 2020 page 36" href="https://secure.viewer.zmags.com/publication/4640c228?page=36"> PRODUCT SPOTLIGHT </a>
<a title="May 2020 page 37" href="https://secure.viewer.zmags.com/publication/4640c228?page=37"> INDUSTRY NEWS INDUSTRY NEWS CONTINUED FROM PAGE </a>
<a title="May 2020 page 38" href="https://secure.viewer.zmags.com/publication/4640c228?page=38"> INDUSTRY NEWS Deere Produces Protective Face Shi</a>
<a title="May 2020 page 39" href="https://secure.viewer.zmags.com/publication/4640c228?page=39"> What Makes a Good Inside Sales Person? w</a>
<a title="May 2020 page 40" href="https://secure.viewer.zmags.com/publication/4640c228?page=40"> What Makes a Good Inside Sales Person? Rent</a>