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<br /> 2024 MARKET OVERVIEW | THE SCOOP ON NEWTOPIA NOW<br /> Volume 46.02 | SUMMER 2025<br /> natural foods merchandiser<br /> B<br /> U<br /> I COMMUNITY<br /> L<br /> D<br /> I<br /> N<br /> G<br /> <br /> CONTENTS<br /> SUMMERECEH<br /> 8 Market<br /> Overview<br /> 4<br /> Editor's<br /> Note<br /> 70<br /> Weigh<br /> In<br /> 71<br /> Secret<br /> Shopper<br /> The big picture<br /> After growing 5.7% in 2024, the natural and organic industry<br /> is projected to expand by 5.4% in 2025.<br /> 6.5%<br /> The $325.2 billion<br /> natural and<br /> organic<br /> products<br /> industry by 21.3%<br /> category,<br /> 2024<br /> ● Natural, organic<br /> and functional<br /> food and beverage<br /> ● Dietary<br /> supplements<br /> ● Natural and organic<br /> personal care<br /> Source: Nutrition Business Journal<br /> Natural<br /> and organic<br /> products<br /> industry<br /> sales and<br /> growth<a title="Summer 2025 page 1" href="https://secure.viewer.zmags.com/publication/1f32c369?page=1"> 2024 MARKET OVERVIEW | THE SCOOP ON NEWTOPIA NO</a> <a title="Summer 2025 page 2" href="https://secure.viewer.zmags.com/publication/1f32c369?page=2"> </a> <a title="Summer 2025 page 3" href="https://secure.viewer.zmags.com/publication/1f32c369?page=3"> CONTENTS SUMMERECEH 8 Market Overview 4 Ed</a> <a title="Summer 2025 page 4" href="https://secure.viewer.zmags.com/publication/1f32c369?page=4"> EDITOR'S NOTE Inspiring community at Newtopia </a> <a title="Summer 2025 page 5" href="https://secure.viewer.zmags.com/publication/1f32c369?page=5"> Specialty series NEW Stress Relief & SPECIALT</a> <a title="Summer 2025 page 6" href="https://secure.viewer.zmags.com/publication/1f32c369?page=6"> BILLIONS OF REASONS TO STOCK UP! Meet the New Ult</a> <a title="Summer 2025 page 7" href="https://secure.viewer.zmags.com/publication/1f32c369?page=7"> Introducing the next generation of Ultimate Flora</a> <a title="Summer 2025 page 8" href="https://secure.viewer.zmags.com/publication/1f32c369?page=8"> Protein, pixels and purchasing power: Decoding to</a> <a title="Summer 2025 page 9" href="https://secure.viewer.zmags.com/publication/1f32c369?page=9"> MARKET OVERVIEW The big picture After growing 5</a> <a title="Summer 2025 page 10" href="https://secure.viewer.zmags.com/publication/1f32c369?page=10"> MARKET OVERVIEW THE BIG PICTURE Natural and orga</a> <a title="Summer 2025 page 11" href="https://secure.viewer.zmags.com/publication/1f32c369?page=11"> Retail surprise: 1 </a> <a title="Summer 2025 page 12" href="https://secure.viewer.zmags.com/publication/1f32c369?page=12"> MARKET OVERVIEW 2 What matter</a> <a title="Summer 2025 page 13" href="https://secure.viewer.zmags.com/publication/1f32c369?page=13"> MARKET OVERVIEW DAVID ALLEN NEWHOPE.COM </a> <a title="Summer 2025 page 14" href="https://secure.viewer.zmags.com/publication/1f32c369?page=14"> FOOD AND BEVERAGE MARKET OVERVIEW MARKE</a> <a title="Summer 2025 page 15" href="https://secure.viewer.zmags.com/publication/1f32c369?page=15"> Ferritin+® The Easiest Way to Build Iron · Easy</a> <a title="Summer 2025 page 16" href="https://secure.viewer.zmags.com/publication/1f32c369?page=16"> MARKET OVERVIEW ,'+ *.0-2#',1 0#"0'4',%1'%,'ʉ'</a> <a title="Summer 2025 page 17" href="https://secure.viewer.zmags.com/publication/1f32c369?page=17"> </a> <a title="Summer 2025 page 18" href="https://secure.viewer.zmags.com/publication/1f32c369?page=18"> MARKET OVERVIEW 4 Certifications important </a> <a title="Summer 2025 page 19" href="https://secure.viewer.zmags.com/publication/1f32c369?page=19"> MARKET OVERVIEW PERSONAL CARE Natural and organi</a> <a title="Summer 2025 page 20" href="https://secure.viewer.zmags.com/publication/1f32c369?page=20"> MARKET OVERVIEW </a> <a title="Summer 2025 page 21" href="https://secure.viewer.zmags.com/publication/1f32c369?page=21"> SUPPLEMENTS MARKET OVERVIEW Supplement sales, gr</a> <a title="Summer 2025 page 22" href="https://secure.viewer.zmags.com/publication/1f32c369?page=22"> MARKET OVERVIEW continued from page 16 </a> <a title="Summer 2025 page 23" href="https://secure.viewer.zmags.com/publication/1f32c369?page=23"> Missing Minerals? Your body needs minerals, and </a> <a title="Summer 2025 page 24" href="https://secure.viewer.zmags.com/publication/1f32c369?page=24"> Ò.ATURALÒWITHÒ.OÒ!RTIFICIALÒ&LAVORS /VERÒÒ'REATÒ4</a> <a title="Summer 2025 page 25" href="https://secure.viewer.zmags.com/publication/1f32c369?page=25"> IN THE AISLE New and noteworthy: Newtopia Now</a> <a title="Summer 2025 page 26" href="https://secure.viewer.zmags.com/publication/1f32c369?page=26"> IN THE AISLE BEVERAGES Mālama Mushrooms Supe</a> <a title="Summer 2025 page 27" href="https://secure.viewer.zmags.com/publication/1f32c369?page=27"> IN THE AISLE FOOD Root Foods Cauliflower Chi</a> <a title="Summer 2025 page 28" href="https://secure.viewer.zmags.com/publication/1f32c369?page=28"> IN THE AISLE FOOD Nowhere Bakery The Choc Ch</a> <a title="Summer 2025 page 29" href="https://secure.viewer.zmags.com/publication/1f32c369?page=29"> IN THE AISLE FOOD Beefy's Own Sour Cream N' O</a> <a title="Summer 2025 page 30" href="https://secure.viewer.zmags.com/publication/1f32c369?page=30"> IN THE AISLE FOOD Keya's Snacks Bombay Spice Po</a> <a title="Summer 2025 page 31" href="https://secure.viewer.zmags.com/publication/1f32c369?page=31"> IN THE AISLE SUPPLEMENTS Black Lotus Rose Shila</a> <a title="Summer 2025 page 32" href="https://secure.viewer.zmags.com/publication/1f32c369?page=32"> IN THE AISLE PERSONAL CARE AND BEAUTY The Uns</a> <a title="Summer 2025 page 33" href="https://secure.viewer.zmags.com/publication/1f32c369?page=33"> IN THE AISLE PERSONAL CARE AND BEAUTY My Ne</a> <a title="Summer 2025 page 34" href="https://secure.viewer.zmags.com/publication/1f32c369?page=34"> Wonderful Whole Earth & Sea® Multivitamins & Mi</a> <a title="Summer 2025 page 35" href="https://secure.viewer.zmags.com/publication/1f32c369?page=35"> Whole Earth & Sea Men's and Women's multivitamins</a> <a title="Summer 2025 page 36" href="https://secure.viewer.zmags.com/publication/1f32c369?page=36"> </a> <a title="Summer 2025 page 37" href="https://secure.viewer.zmags.com/publication/1f32c369?page=37"> TRADE SHOW FLOOR HOURS </a> <a title="Summer 2025 page 38" href="https://secure.viewer.zmags.com/publication/1f32c369?page=38"> Get the Newtopia Now Event App!  Available August</a> <a title="Summer 2025 page 39" href="https://secure.viewer.zmags.com/publication/1f32c369?page=39"> Thursday, August 21 Mile High Morning Movement A</a> <a title="Summer 2025 page 40" href="https://secure.viewer.zmags.com/publication/1f32c369?page=40"> Stage Takeover: WithumSmith+Brown, PC August 21 |</a> <a title="Summer 2025 page 41" href="https://secure.viewer.zmags.com/publication/1f32c369?page=41"> Friday, August 22 Mile High Morning Movement Aug</a> <a title="Summer 2025 page 42" href="https://secure.viewer.zmags.com/publication/1f32c369?page=42"> </a> <a title="Summer 2025 page 43" href="https://secure.viewer.zmags.com/publication/1f32c369?page=43"> The Bump Serum helps men of col</a> <a title="Summer 2025 page 44" href="https://secure.viewer.zmags.com/publication/1f32c369?page=44"> Keya's Snacks fuses f 4-0 ,"!3*</a> <a title="Summer 2025 page 45" href="https://secure.viewer.zmags.com/publication/1f32c369?page=45"> åKrrush promises more protein, faster The Norwegi</a> <a title="Summer 2025 page 46" href="https://secure.viewer.zmags.com/publication/1f32c369?page=46"> Moo Elixir turns tallow into lu</a> <a title="Summer 2025 page 47" href="https://secure.viewer.zmags.com/publication/1f32c369?page=47"> From `mushroom + ,'$#12-”2-ƀ* +</a> <a title="Summer 2025 page 48" href="https://secure.viewer.zmags.com/publication/1f32c369?page=48"> SPECIAL EMERGING BRANDS ADVERTISING SECTION </a> <a title="Summer 2025 page 49" href="https://secure.viewer.zmags.com/publication/1f32c369?page=49"> SPECIAL EMERGING BRANDS ADVERTISING SECTION %VI</a> <a title="Summer 2025 page 50" href="https://secure.viewer.zmags.com/publication/1f32c369?page=50"> SPECIAL EMERGING BRANDS ADVERTISING SECTION </a> <a title="Summer 2025 page 51" href="https://secure.viewer.zmags.com/publication/1f32c369?page=51"> SPECIAL EMERGING BRANDS ADVERTISING SECTION $BMJG</a> <a title="Summer 2025 page 52" href="https://secure.viewer.zmags.com/publication/1f32c369?page=52"> SPECIAL EMERGING BRANDS ADVERTISING SECTION</a> <a title="Summer 2025 page 53" href="https://secure.viewer.zmags.com/publication/1f32c369?page=53"> SPECIAL EMERGING BRANDS ADVERTISING SECTION SELEC</a> <a title="Summer 2025 page 54" href="https://secure.viewer.zmags.com/publication/1f32c369?page=54"> SPECIAL EMERGING BRANDS ADVERTISING SECTION </a> <a title="Summer 2025 page 55" href="https://secure.viewer.zmags.com/publication/1f32c369?page=55"> SPECIAL EMERGING BRANDS ADVERTISING SECTION 6LS</a> <a title="Summer 2025 page 56" href="https://secure.viewer.zmags.com/publication/1f32c369?page=56"> SPECIAL EMERGING BRANDS ADVERTISING SECTION </a> <a title="Summer 2025 page 57" href="https://secure.viewer.zmags.com/publication/1f32c369?page=57"> SPECIAL EMERGING BRANDS ADVERTISING SECTION </a> <a title="Summer 2025 page 58" href="https://secure.viewer.zmags.com/publication/1f32c369?page=58"> PAID ADVERTISEMENT NEW PRODUCT SPOTLIGHT B</a> <a title="Summer 2025 page 59" href="https://secure.viewer.zmags.com/publication/1f32c369?page=59"> NEW PRODUCT SPOTLIGHT PAID ADVERTISEMENT G</a> <a title="Summer 2025 page 60" href="https://secure.viewer.zmags.com/publication/1f32c369?page=60"> PAID ADVERTISEMENT NEW PRODUCT SPOTLIGHT N</a> <a title="Summer 2025 page 61" href="https://secure.viewer.zmags.com/publication/1f32c369?page=61"> NEW PRODUCT SPOTLIGHT PAID ADVERTISEMENT </a> <a title="Summer 2025 page 62" href="https://secure.viewer.zmags.com/publication/1f32c369?page=62"> PAID ADVERTISEMENT NEW PRODUCT SPOTLIGHT R</a> <a title="Summer 2025 page 63" href="https://secure.viewer.zmags.com/publication/1f32c369?page=63"> Why choose organic? 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