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When done right, branding a local go</a> <a title="July 2018 page 20" href="https://secure.viewer.zmags.com/publication/fc3ac9f8?page=20"> Gallatin’s brand is centered on its brand na</a> <a title="July 2018 page 21" href="https://secure.viewer.zmags.com/publication/fc3ac9f8?page=21"> WHAT EXACTLY ARE WE DISCUSSING HERE? 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