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<br /> Arena Insights:<br /> Global Cannabis<br /> Strategies Handbook<br /> The go-to guide for professionals in the cannabis products space<br /> www.arena-international.com/consumer<br /> <br /> FOREWORD<br /> Opportunity beckons<br /> Lu Tikrity<br /> Editor<br /> T<br /> he cannabis sector is at an all-time high, and is one of the fastest-growing and lucrative<br /> global industries. With the expanding popularity of cannabis products and the evolving legal<br /> landscape, new products are being launched at a fast rate across the world.<br /> The global cannabis market remains highly competitive, with new businesses and partnerships<br /> creating products in various sectors including health and wellness, food and beverage, and medical<br /> and luxury cosmetics.<br /> Usually under scrutiny in the media and with ever-changing regulations, the industry is not<br /> without its challenges. Adhering to regulations and creati<a title="Global Cannabis Strategies Handbook 2020 page 1" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=1"> Arena Insights: Global Cannabis Strategies Handbo</a> <a title="Global Cannabis Strategies Handbook 2020 page 2" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=2"> </a> <a title="Global Cannabis Strategies Handbook 2020 page 3" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=3"> FOREWORD Opportunity beckons Lu Tikrity Ed</a> <a title="Global Cannabis Strategies Handbook 2020 page 4" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=4"> CONTENTS Launching a global cannabis brand 6 </a> <a title="Global Cannabis Strategies Handbook 2020 page 5" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=5"> 22 A strict regime Bijan Christoph Heza</a> <a title="Global Cannabis Strategies Handbook 2020 page 6" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=6"> LAUNCHING A GLOBAL CANNABIS BRAND What</a> <a title="Global Cannabis Strategies Handbook 2020 page 7" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=7"> to the target market, the consumer proposition, t</a> <a title="Global Cannabis Strategies Handbook 2020 page 8" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=8"> LAUNCHING A GLOBAL CANNABIS BRAND A go</a> <a title="Global Cannabis Strategies Handbook 2020 page 9" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=9"> Anxiety is the most frequently cited reason for C</a> <a title="Global Cannabis Strategies Handbook 2020 page 10" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=10"> LAUNCHING A GLOBAL CANNABIS BRAND </a> <a title="Global Cannabis Strategies Handbook 2020 page 11" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=11"> Seeing Beyond the Curve Our lawyers provide inno</a> <a title="Global Cannabis Strategies Handbook 2020 page 12" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=12"> LAUNCHING A GLOBAL CANNABIS BRAND Seal</a> <a title="Global Cannabis Strategies Handbook 2020 page 13" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=13"> seals of approval. GMP certification opens the do</a> <a title="Global Cannabis Strategies Handbook 2020 page 14" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=14"> LAUNCHING A GLOBAL CANNABIS BRAND </a> <a title="Global Cannabis Strategies Handbook 2020 page 15" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=15"> ;úĦĖ§_Ė¶Ýĝƪ1ò㶧ò;úĺÄĝĦÝÓ§ĦÝăúĝăùē§úŁ ÙÄ Ė§ú½ </a> <a title="Global Cannabis Strategies Handbook 2020 page 16" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=16"> REGULATION </a> <a title="Global Cannabis Strategies Handbook 2020 page 17" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=17"> Novel food legislation applies to selectiv</a> <a title="Global Cannabis Strategies Handbook 2020 page 18" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=18"> REGULATION of co</a> <a title="Global Cannabis Strategies Handbook 2020 page 19" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=19"> Give Your Lab a Head Start on Cannabis and Hemp T</a> <a title="Global Cannabis Strategies Handbook 2020 page 20" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=20"> REGULATION Select the right instruments for </a> <a title="Global Cannabis Strategies Handbook 2020 page 21" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=21"> equipment and/or implementation of poorly def</a> <a title="Global Cannabis Strategies Handbook 2020 page 22" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=22"> REGULATION A strict regime Bijan Christoph</a> <a title="Global Cannabis Strategies Handbook 2020 page 23" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=23"> cosmetics. This list includes “narcotics, natural</a> <a title="Global Cannabis Strategies Handbook 2020 page 24" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=24"> REGULATION The journey to achieving GMP cert</a> <a title="Global Cannabis Strategies Handbook 2020 page 25" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=25"> “ To meet the requirements, a </a> <a title="Global Cannabis Strategies Handbook 2020 page 26" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=26"> REGULATION Compliance will be rewarded CBD </a> <a title="Global Cannabis Strategies Handbook 2020 page 27" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=27"> hemp variety that is not included in the EU Plant</a> <a title="Global Cannabis Strategies Handbook 2020 page 28" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=28"> REGULATION Reassess the essential Matthew N</a> <a title="Global Cannabis Strategies Handbook 2020 page 29" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=29"> “The industry believes that strong sales will con</a> <a title="Global Cannabis Strategies Handbook 2020 page 30" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=30"> REGULATION Bridge the divide GlobalData's </a> <a title="Global Cannabis Strategies Handbook 2020 page 31" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=31"> genotyping, and comprehensive data colle</a> <a title="Global Cannabis Strategies Handbook 2020 page 32" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=32"> TECHNOLOGY & MANAGEMENT Healthy competition </a> <a title="Global Cannabis Strategies Handbook 2020 page 33" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=33"> plant extracts, including leaves and flowers</a> <a title="Global Cannabis Strategies Handbook 2020 page 34" href="https://secure.viewer.zmags.com/publication/f80fe3b8?page=34"> SUPPLIERS DIRECTORY Suppliers directory Agi</a>