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THE LICENSING INDUSTRY'S THOUGHT LEADER
LICENSEGLOBAL.COM
INSIDE: FOOD AND BEVERAGE TRENDS AND INSIGHTS
MARCH 2023
PEEPS: A Modern
American Tradition
License Global unwraps the PEEPS brand to explore the uncharted growth
behind America's iconic colorful Chicks and Bunnies.
Baking Brand Something's Brewing Redefining the
Finsbury Food with Happy Meal
Group Coffee Brands McDonald's
The
Easter
PEEPS®
licensed products Contact us at licensing@justborn.com
are growing +40%
annually!* ®/TM trademarks Just Born, Inc. ©2023. All rights reserved.
*Source: 7-year CAGR based on retail sales estimate
Contents
21
MARCH 2023
16
THE LICENSING INDUSTRY'S THOUGHT LEADER LI
The Easter PEEPS® licensed products
Contents 21 MARCH 2023 16
About the Issue Spring is in the air. While t
THOUSANDS OF BRANDS. Unlimited product possibilit
Guest Editor BY MARIE-LAURE MARCHAND Chefclub M
Viewpoint BY STEVEN EKSTRACT Everything Old is N
By the Numbers COMPILED BY NPD Plant-Based Food
License Global Selects Top 5 Food and Beverage
News INSIGHT, DEALS AND MORE A Letter from Lo
Nothing Bundt OREO Cakes Out Now Nothing
`Royalty Report' Dishes on F&B Licensed Product
Snoop Dogg and Broadus Foods Partner on New Cerea
Ella's Kitchen Launches `Very Hungry Caterpillar'
2023 FIND YOUR NEXT BRAND PARTNERSHIP Thousands
PEEPS® PEEPS: A MODERN AMERICAN License
NOT ONLY IS the Just Born Quality Confec-
Pepsi x PEEPS The Power of P
Chick and Bunny characters,” says Domalewski. “Th
Top: Dunkin's PEEPS marshmallow flavored iced cof
McDonald's Happy Meal REDEFININ
McDonald's Happy Meal For many, the first in
backpacks and related accessories, including a Mc
Special Report: Organic Food and Beverage Extensi
F&B trends in the markets are also happening
Special Report: Celebrity-Branded Spirits THESp
“It is certainly something we’re looking at,
Finsbury Food Group BAKING Brand Fo
“The business was introduced into the licens
Above left: Mary Berry Rasberry Ripple Cake. Uppe
Executive Profile CHRISTINE COOL, PERFETTI VAN MEL
Right: A fleet of 600 Seat cars were used to dist
and amazing interpretation that really pushed the
Special Report: Branded Coffee SOMETHING'S B
Leave Room for Cream While basic black is al
Top Left: Central Perk coffee. Top Right: Coffee
HOW IGLOO IS MAKING COOLERS, Cooler Jon Sinko,
Special Report: Food Trends VARIETY
Center: Candy Pop popcorn featuring Mars candy.
line, enhance brand love and stay relevant in cul
Executive Profile DAVID LEE, KELLOGG'S KELLOGG
ticated and it might be unclear how useful licens
Above left: Kellogg's x PUMA. Above right: Funko
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