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<br /> THE LICENSING INDUSTRY'S THOUGHT LEADER<br /> LICENSEGLOBAL.COM<br /> INSIDE: FOOD AND BEVERAGE TRENDS AND INSIGHTS<br /> MARCH 2023<br /> PEEPS: A Modern<br /> American Tradition<br /> License Global unwraps the PEEPS brand to explore the uncharted growth<br /> behind America's iconic colorful Chicks and Bunnies.<br /> Baking Brand Something's Brewing Redefining the<br /> Finsbury Food with Happy Meal<br /> Group Coffee Brands McDonald's<br /> The<br /> Easter<br /> PEEPS®<br /> licensed products Contact us at licensing@justborn.com<br /> are growing +40%<br /> annually!* ®/TM trademarks Just Born, Inc. ©2023. All rights reserved.<br /> *Source: 7-year CAGR based on retail sales estimate<br /> Contents<br /> 21<br /> MARCH 2023<br /> 16 <a title="March 2023 page 1" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=1"> THE LICENSING INDUSTRY'S THOUGHT LEADER LI</a> <a title="March 2023 page 2" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=2"> The Easter PEEPS® licensed products </a> <a title="March 2023 page 3" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=3"> Contents 21 MARCH 2023 16 </a> <a title="March 2023 page 4" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=4"> About the Issue Spring is in the air. While t</a> <a title="March 2023 page 5" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=5"> THOUSANDS OF BRANDS. Unlimited product possibilit</a> <a title="March 2023 page 6" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=6"> Guest Editor BY MARIE-LAURE MARCHAND Chefclub M</a> <a title="March 2023 page 7" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=7"> Viewpoint BY STEVEN EKSTRACT Everything Old is N</a> <a title="March 2023 page 8" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=8"> By the Numbers COMPILED BY NPD Plant-Based Food </a> <a title="March 2023 page 9" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=9"> License Global Selects Top 5 Food and Beverage</a> <a title="March 2023 page 10" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=10"> News INSIGHT, DEALS AND MORE A Letter from Lo</a> <a title="March 2023 page 11" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=11"> Nothing Bundt OREO Cakes Out Now Nothing</a> <a title="March 2023 page 12" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=12"> `Royalty Report' Dishes on F&B Licensed Product </a> <a title="March 2023 page 13" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=13"> Snoop Dogg and Broadus Foods Partner on New Cerea</a> <a title="March 2023 page 14" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=14"> Ella's Kitchen Launches `Very Hungry Caterpillar'</a> <a title="March 2023 page 15" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=15"> 2023 FIND YOUR NEXT BRAND PARTNERSHIP Thousands</a> <a title="March 2023 page 16" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=16"> PEEPS® PEEPS: A MODERN AMERICAN License</a> <a title="March 2023 page 17" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=17"> NOT ONLY IS the Just Born Quality Confec- </a> <a title="March 2023 page 18" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=18"> Pepsi x PEEPS The Power of P</a> <a title="March 2023 page 19" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=19"> Chick and Bunny characters,” says Domalewski. “Th</a> <a title="March 2023 page 20" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=20"> Top: Dunkin's PEEPS marshmallow flavored iced cof</a> <a title="March 2023 page 21" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=21"> McDonald's Happy Meal REDEFININ</a> <a title="March 2023 page 22" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=22"> McDonald's Happy Meal For many, the first in</a> <a title="March 2023 page 23" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=23"> backpacks and related accessories, including a Mc</a> <a title="March 2023 page 24" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=24"> Special Report: Organic Food and Beverage Extensi</a> <a title="March 2023 page 25" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=25"> F&B trends in the markets are also happening</a> <a title="March 2023 page 26" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=26"> Special Report: Celebrity-Branded Spirits THESp</a> <a title="March 2023 page 27" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=27"> “It is certainly something we’re looking at,</a> <a title="March 2023 page 28" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=28"> Finsbury Food Group BAKING Brand Fo</a> <a title="March 2023 page 29" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=29"> “The business was introduced into the licens</a> <a title="March 2023 page 30" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=30"> Above left: Mary Berry Rasberry Ripple Cake. Uppe</a> <a title="March 2023 page 31" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=31"> Executive Profile CHRISTINE COOL, PERFETTI VAN MEL</a> <a title="March 2023 page 32" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=32"> Right: A fleet of 600 Seat cars were used to dist</a> <a title="March 2023 page 33" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=33"> and amazing interpretation that really pushed the</a> <a title="March 2023 page 34" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=34"> Special Report: Branded Coffee SOMETHING'S B</a> <a title="March 2023 page 35" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=35"> Leave Room for Cream While basic black is al</a> <a title="March 2023 page 36" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=36"> Top Left: Central Perk coffee. Top Right: Coffee </a> <a title="March 2023 page 37" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=37"> HOW IGLOO IS MAKING COOLERS, Cooler Jon Sinko, </a> <a title="March 2023 page 38" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=38"> </a> <a title="March 2023 page 39" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=39"> Special Report: Food Trends VARIETY </a> <a title="March 2023 page 40" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=40"> Center: Candy Pop popcorn featuring Mars candy. </a> <a title="March 2023 page 41" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=41"> line, enhance brand love and stay relevant in cul</a> <a title="March 2023 page 42" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=42"> Executive Profile DAVID LEE, KELLOGG'S KELLOGG</a> <a title="March 2023 page 43" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=43"> ticated and it might be unclear how useful licens</a> <a title="March 2023 page 44" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=44"> Above left: Kellogg's x PUMA. Above right: Funko </a> <a title="March 2023 page 45" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=45"> SOCIAL NEWSLETTER WEBINAR WEBINAR WEBINA</a> <a title="March 2023 page 46" href="https://secure.viewer.zmags.com/publication/f1e8be2f?page=46"> MAGAZINE | WEBSITE | NEWSLETTERS | WEBINARS 20</a>