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<br /> CHASE PAC-MAN THROUGH THE ISSUE!<br /> THE LICENSINGIINDUSTTRYY'S'STTHHOOUUGGHTHTLELAEDAEDRER<br /> LICENSEGLOBAL.C.COM DECEMOBNETRH2020<br /> PAC-MAN<br /> CELEBRATES 40 YEARS<br /> To honor the iconic<br /> video game character,<br /> BANDAI NAMCO<br /> Entertainment Inc.<br /> has announced<br /> a slate of new<br /> partnerships that<br /> highlight the<br /> unique<br /> value of<br /> the pizza-<br /> shaped<br /> sprite.<br /> Meet the 2020<br /> Influentials<br /> Licensing International<br /> Marks 35 Years<br /> The 2020<br /> Year in Review<br /> PAC-MAN™&©BANDAI NAMCO Entertainment Inc.<br /> <br /> <br /> Contents<br /> DECEMBER 2020<br /> 26<br /> 20 WAKA-WAKA!<br /> PAC-MAN celebrates 40 years in 2020.<br /> To honor the iconic video game<br /> character, BANDAI NAMCO<br /> Entertainment Inc. has anno<a title="December 2020 page 1" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=1"> CHASE PAC-MAN THROUGH THE ISSUE! THE LICENSINGII</a> <a title="December 2020 page 2" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=2"> </a> <a title="December 2020 page 3" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=3"> </a> <a title="December 2020 page 4" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=4"> Contents DECEMBER 2020 26 20 W</a> <a title="December 2020 page 5" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=5"> The Licensing Industry’s Thought Leader LICENSEGL</a> <a title="December 2020 page 6" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=6"> </a> <a title="December 2020 page 7" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=7"> </a> <a title="December 2020 page 8" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=8"> #T牥nding BY AMANDA CIOLETTI Is it Shopping Seaso</a> <a title="December 2020 page 9" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=9"> Guest Editor BY GRAHAM SALTMARSH 2021 is Beginni</a> <a title="December 2020 page 10" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=10"> Viewpoi湴 BY STEVEN EKSTRACT Out wit栠the OldⰠ In </a> <a title="December 2020 page 11" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=11"> 䅄噅RTORI䅌 In Convers慴ion BRA䥎BASE AND Perfecting </a> <a title="December 2020 page 12" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=12"> Insights COMPILED BY NPD The State of the U.S. T</a> <a title="December 2020 page 13" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=13"> DROP INTO THE WORLD OF FORTNITE BROUGHT TO</a> <a title="December 2020 page 14" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=14"> N敷s INSIGHTⰠDEAL匠AND MORE Letter fro洠London㨠L</a> <a title="December 2020 page 15" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=15"> Quite the Concept: Concept One’s Magical Partners</a> <a title="December 2020 page 16" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=16"> Humvee Revs-Up Licensing Program AM General</a> <a title="December 2020 page 17" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=17"> FALL/WINTER 20/21 </a> <a title="December 2020 page 18" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=18"> Mattel, Gamefam Unleash Roblo砠Hot Wheels Game </a> <a title="December 2020 page 19" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=19"> Silvergate Goes ‘Beyond’ in 2021 Silvergate</a> <a title="December 2020 page 20" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=20"> </a> <a title="December 2020 page 21" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=21"> PAC-MAN™ & ©BANDAI NAMCO Entertainment Inc. </a> <a title="December 2020 page 22" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=22"> Champion Athleticwear: Unlocking Nostalgia in App</a> <a title="December 2020 page 23" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=23"> </a> <a title="December 2020 page 24" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=24"> `Minecraft:' A Pixel-Based Adventure for All Ages</a> <a title="December 2020 page 25" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=25"> Gorillaz: Moving to the Beat of Your Own Drum </a> <a title="December 2020 page 26" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=26"> THE LICENSING INDUSTRY’匠THOUGHT LEADER LI</a> <a title="December 2020 page 27" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=27"> </a> <a title="December 2020 page 28" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=28"> The Influentials 2020 Top Brands OF THE DECADE L</a> <a title="December 2020 page 29" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=29"> BTS Cart潯渠Network’sₑAdventur攠Time鈠 The pas</a> <a title="December 2020 page 30" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=30"> Mar癥l’sₑThe⁁癥ngers’ From the moment “Iron M</a> <a title="December 2020 page 31" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=31"> Rise of the Influencer The past decade marked</a> <a title="December 2020 page 32" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=32"> Rihanna Celebrity-led brands boomed in the 2</a> <a title="December 2020 page 33" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=33"> </a> <a title="December 2020 page 34" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=34"> Luxur礠fo爠All In the 2010s decade, luxury bra</a> <a title="December 2020 page 35" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=35"> Spin Master Entertainment is proud to welcome Mig</a> <a title="December 2020 page 36" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=36"> Th攠Smile礠Compan礠 It all started with a sketc</a> <a title="December 2020 page 37" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=37"> THE 2020s Th攠Archit散ts映Ani浥 The current a</a> <a title="December 2020 page 38" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=38"> Disne礫 Over the last decade, streaming has </a> <a title="December 2020 page 39" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=39"> FINAL SEASON THE FASTEST GROWING FANDOM JUST GE</a> <a title="December 2020 page 40" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=40"> ‘Fal氠Guys㨠Ul瑩mat攠Kno捫o畴’ British indie deve</a> <a title="December 2020 page 41" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=41"> Plant-Based⁐ower桯uses A 2020 report from the</a> <a title="December 2020 page 42" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=42"> All Eyes on Athleisure When streetwear bra</a> <a title="December 2020 page 43" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=43"> 呥sla Back in the early aughts, Tesla's mis</a> <a title="December 2020 page 44" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=44"> 䱩censin朠2020 Yea爠in Re癩e眠 䱩censing ㈰㈰ YEAR I丠RE</a> <a title="December 2020 page 45" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=45"> January TikTok Influencers Sign with UTA Soci</a> <a title="December 2020 page 46" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=46"> May `Tiger King's' Carole Baskin Ventures into Li</a> <a title="December 2020 page 47" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=47"> </a> <a title="December 2020 page 48" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=48"> September Jazwares Debuts First `CoComelon' Toy L</a> <a title="December 2020 page 49" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=49"> Rain扯w Rainbow: A T嘠EMPIRE CELEBRATES 2㔠COLORFU䰠Y</a> <a title="December 2020 page 50" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=50"> Agency; and Bardel, the in-house animation studio</a> <a title="December 2020 page 51" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=51"> Special Report: Adapting During a Pandemic </a> <a title="December 2020 page 52" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=52"> the fall, and things are starting to open back up</a> <a title="December 2020 page 53" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=53"> “I think experiential will only be bigger co</a> <a title="December 2020 page 54" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=54"> number of other industries simply could not,” say</a> <a title="December 2020 page 55" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=55"> Executive Pro le DEBRA J佅STER, J佅STER L佒IA GROUP </a> <a title="December 2020 page 56" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=56"> Ferrigno as stars and now the women of body build</a> <a title="December 2020 page 57" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=57"> ICONIC BRANDS, </a> <a title="December 2020 page 58" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=58"> “We have worked with Pepsi since 2004, and b</a> <a title="December 2020 page 59" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=59"> 䱩cen獩ng International 呵rns 35 A琠th攠clos攠o映2019Ⱐ$</a> <a title="December 2020 page 60" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=60"> informally than today, before the lawyers and the</a> <a title="December 2020 page 61" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=61"> “What I find rewarding is that licensing is not a</a> <a title="December 2020 page 62" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=62"> The License Global 2020 Holiday Gift Guide </a> <a title="December 2020 page 63" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=63"> THE YEAR IN licensing has, in short, observed the</a> <a title="December 2020 page 64" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=64"> repeat viewings of “The Snowman.” With online sho</a> <a title="December 2020 page 65" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=65"> </a> <a title="December 2020 page 66" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=66"> ing – gave us their view on what the grownups are</a> <a title="December 2020 page 67" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=67"> The License Global 2020 Holiday Gift Guide ‘Tis</a> <a title="December 2020 page 68" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=68"> New to the Gift Shop will be tech items for k</a> <a title="December 2020 page 69" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=69"> S灥cial Re灯牴: The Ho浥wares 䉯o洠of 2020 Home IS WH</a> <a title="December 2020 page 70" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=70"> AS 2020 PRESENTED a host of unforeseen </a> <a title="December 2020 page 71" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=71"> TOP LEFT: KATHY IRELAND® HOME BY PACIFIC COAST LI</a> <a title="December 2020 page 72" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=72"> The devastation of 2020 has forever changed the </a> <a title="December 2020 page 73" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=73"> BRINGING BRANDS AND PRODUCTS TOGETHER </a> <a title="December 2020 page 74" href="https://secure.viewer.zmags.com/publication/f11fe23c?page=74"> </a>