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<br /> JUNE 15, 2023 | DAY 3<br /> THE OFFICIAL PUBLICATION OF LICENSING EXPO<br /> 2023<br /> `Minecraft' x Crocs: Playing<br /> in the Sandbox<br /> In recent years, both “Minecraft” and<br /> Crocs have ingrained themselves in pop<br /> culture, with both companies continuing<br /> their success through licensing. This past<br /> February, the two brands joined forces to<br /> create a limited-edition shoe line,<br /> including a sandal, clog, Jibbitz and an<br /> in-game activation.<br /> To kick off Day 2 of Licensing Expo,<br /> Federico San Martin, head, consumer<br /> products, “Minecraft,” and Matias<br /> Infante, vice president, brand<br /> partnerships, collaborations and<br /> licensing, Crocs, discussed their<br /> journeys in brand development,<br /> approaches into licensing<br /> partnerships and the licensing<br /> program they launched together.<br /> “We have a lot of shared values,”<br /> says Infante. “It was a natural fit.”<<a title="Licensing Expo 2023 - Day 3 page 1" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=1"> JUNE 15, 2023 | DAY 3 THE OFFICIAL PUBLICATION OF</a> <a title="Licensing Expo 2023 - Day 3 page 2" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=2"> </a> <a title="Licensing Expo 2023 - Day 3 page 3" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=3"> www.TOEI-ANIMATION-USA.com INQUIRY@TOEI-ANIMATION</a> <a title="Licensing Expo 2023 - Day 3 page 4" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=4"> EDITORIAL DEPARTMENT VI</a> <a title="Licensing Expo 2023 - Day 3 page 5" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=5"> Day 3 NEWS, DEALS AND MORE Products of Chang</a> <a title="Licensing Expo 2023 - Day 3 page 6" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=6"> Day 3 NEWS, DEALS AND MORE Luke Combs, Opry </a> <a title="Licensing Expo 2023 - Day 3 page 7" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=7"> Try them! 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Get on board for the multi-year ce</a> <a title="Licensing Expo 2023 - Day 3 page 10" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=10"> Day 3 NEWS, DEALS AND MORE 10 Minutes With …</a> <a title="Licensing Expo 2023 - Day 3 page 11" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=11"> GET IN THE GAME! ©Konami Digital Enterta</a> <a title="Licensing Expo 2023 - Day 3 page 12" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=12"> Day 3 NEWS, DEALS AND MORE New Dr. Seuss Ent</a> <a title="Licensing Expo 2023 - Day 3 page 13" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=13"> </a> <a title="Licensing Expo 2023 - Day 3 page 14" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=14"> Day 3 NEWS, DEALS AND MORE WMX Leans in on M</a> <a title="Licensing Expo 2023 - Day 3 page 15" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=15"> `Tetris' Podcast Coming Soon As the Tetris b</a> <a title="Licensing Expo 2023 - Day 3 page 16" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=16"> Day 3 NEWS, DEALS AND MORE Jewel's Artists S</a> <a title="Licensing Expo 2023 - Day 3 page 17" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=17"> F178</a> <a title="Licensing Expo 2023 - Day 3 page 18" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=18"> Day 3 NEWS, DEALS AND MORE </a> <a title="Licensing Expo 2023 - Day 3 page 19" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=19"> F178</a> <a title="Licensing Expo 2023 - Day 3 page 20" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=20"> Day 3 NEWS, DEALS AND MORE Skydance Animatio</a> <a title="Licensing Expo 2023 - Day 3 page 21" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=21"> F178</a> <a title="Licensing Expo 2023 - Day 3 page 22" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=22"> Day 3 NEWS, DEALS AND MORE WildBrain on Prid</a> <a title="Licensing Expo 2023 - Day 3 page 23" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=23"> Day 3 NEWS, DEALS AND MORE Loungerie and Oli</a> <a title="Licensing Expo 2023 - Day 3 page 24" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=24"> </a> <a title="Licensing Expo 2023 - Day 3 page 25" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=25"> 2023 JUNE 13-15 MANDALAY BAY CO</a> <a title="Licensing Expo 2023 - Day 3 page 26" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=26"> MEET THE LICENSE GLOBAL TEAM NORTH AMERICA </a> <a title="Licensing Expo 2023 - Day 3 page 27" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=27"> About The Event OPENING HOURS Tuesday, June 13 9 </a> <a title="Licensing Expo 2023 - Day 3 page 28" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=28"> Visitor Features and Highlights Don't miss our n</a> <a title="Licensing Expo 2023 - Day 3 page 29" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=29"> Creating joy and community for all people</a> <a title="Licensing Expo 2023 - Day 3 page 30" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=30"> Licensing Expo 2023 Agenda Tuesday, June 13 KEYNO</a> <a title="Licensing Expo 2023 - Day 3 page 31" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=31"> Revolution,” “The Ellen Show" and “America's Got </a> <a title="Licensing Expo 2023 - Day 3 page 32" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=32"> Meet and Greet – Jojo Siwa's New All-Girl Pop Gro</a> <a title="Licensing Expo 2023 - Day 3 page 33" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=33"> Licensing Expo 2023 Activities Have even more fu</a> <a title="Licensing Expo 2023 - Day 3 page 34" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=34"> </a> <a title="Licensing Expo 2023 - Day 3 page 35" href="https://secure.viewer.zmags.com/publication/e8a4f8b9?page=35"> Exhibitor List NEW to 2023! 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