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Zmags
JUNE 15, 2023 | DAY 3
THE OFFICIAL PUBLICATION OF LICENSING EXPO
2023
`Minecraft' x Crocs: Playing
in the Sandbox
In recent years, both “Minecraft” and
Crocs have ingrained themselves in pop
culture, with both companies continuing
their success through licensing. This past
February, the two brands joined forces to
create a limited-edition shoe line,
including a sandal, clog, Jibbitz and an
in-game activation.
To kick off Day 2 of Licensing Expo,
Federico San Martin, head, consumer
products, “Minecraft,” and Matias
Infante, vice president, brand
partnerships, collaborations and
licensing, Crocs, discussed their
journeys in brand development,
approaches into licensing
partnerships and the licensing
program they launched together.
“We have a lot of shared values,”
says Infante. “It was a natural fit.”<
JUNE 15, 2023 | DAY 3 THE OFFICIAL PUBLICATION OF
www.TOEI-ANIMATION-USA.com INQUIRY@TOEI-ANIMATION
EDITORIAL DEPARTMENT VI
Day 3 NEWS, DEALS AND MORE Products of Chang
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JOIN THE DUEL! Get on board for the multi-year ce
Day 3 NEWS, DEALS AND MORE 10 Minutes With …
GET IN THE GAME! ©Konami Digital Enterta
Day 3 NEWS, DEALS AND MORE New Dr. Seuss Ent
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`Tetris' Podcast Coming Soon As the Tetris b
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Day 3 NEWS, DEALS AND MORE Loungerie and Oli
2023 JUNE 13-15 MANDALAY BAY CO
MEET THE LICENSE GLOBAL TEAM NORTH AMERICA
About The Event OPENING HOURS Tuesday, June 13 9
Visitor Features and Highlights Don't miss our n
Creating joy and community for all people
Licensing Expo 2023 Agenda Tuesday, June 13 KEYNO
Revolution,” “The Ellen Show" and “America's Got
Meet and Greet – Jojo Siwa's New All-Girl Pop Gro
Licensing Expo 2023 Activities Have even more fu
Exhibitor List NEW to 2023! These exhibitors are
Hong Kong Trade Development Council A187 UNITED S
Returning Exhibitors Abysse Corp
Global Icons J110,
Penske Media Corporation G79 UN
2023 FLOOR PLAN Seating Retail Lounge
About Us About Licensing Expo www.licensingexpo.
EXPLORE THE HUGE POTENTIAL OF CHINA'S LICENSING M
2023 FIND YOUR NEXT BRAND PARTNERSHIP Thousands
SEE YOU IN 2024 MAY 21-23 licensingexpo.com
Day 3 NEWS, DEALS AND MORE Basquiat Art to Ap
Day 3 NEWS, DEALS AND MORE Monte-Carlo Lifest
SOCIAL NEWSLETTER WEBINAR WEBINAR WEBINA
Day 3 NEWS, DEALS AND MORE Perfetti Van Melle
Mr. Puppy is Back and Ready to Play Mr. Pupp
CELEBRATING 60 YEARS IN 2024 TASTE THE NOSTALGIA
Day 3 NEWS, DEALS AND MORE 2023 Brand Anniver
Day 3 NEWS, DEALS AND MORE Bored of Directors
Day 3 NEWS, DEALS AND MORE Curtis Licensing U
CEL For EBRATING 15 Licensing Opportunities, cont
Day 3 NEWS, DEALS AND MORE Garena `Free Fire,
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Day 3 NEWS, DEALS AND MORE Miffy Continues to
AND BACK! Around The ©2023 PEANUTS WORLDWIDE LLC
Day 3 NEWS, DEALS AND MORE
Day 3 NEWS, DEALS AND MORE Top Global Licenso
Day 3 NEWS, DEALS AND MORE kiWW to Create Col
Day 3 NEWS, DEALS AND MORE Licensing Expo 20
Day 3 NEWS, DEALS AND MORE
V s t Us at L cens ng Expo Booth A154 ii ii