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<br /> BECOMING AN OUTSIDE SALES ROCKSTAR<br /> Serving the Rental Profession | www.RERmag.com<br /> NOVEMBER 2020<br /> Attracting the<br /> Rental Industry's<br /> Next Generation<br /> YOUR NEXT<br /> RENTAL FLEET LEADER<br /> The CX37C mini excavator from CASE Construction Equipment is<br /> one of the largest and most productive mini excavators you can<br /> transport with a 1/2-ton pickup truck and trailer*. Matched with an<br /> adjustable boom capable of digging more than 10 feet, a minimum<br /> tailswing design for getting in tight places, and an angled backfill<br /> blade that makes backfilling easy — the CX37C will be in high<br /> demand as the newest member of your rental fleet.<br /> Make your fleet even more dynamic today. CaseCE.com/CX37C<br /> *Rules vary from state to state — always check vehicle capacities and state or local laws for applicable roading regulations and requirements.<br /> ©2020 CNH Industrial America LLC. All rights r<a title="November 2020 page 1" href="https://secure.viewer.zmags.com/publication/e016e52e?page=1"> BECOMING AN OUTSIDE SALES ROCKSTAR Ser</a> <a title="November 2020 page 2" href="https://secure.viewer.zmags.com/publication/e016e52e?page=2"> YOUR NEXT RENTAL FLEET LEADER Th</a> <a title="November 2020 page 3" href="https://secure.viewer.zmags.com/publication/e016e52e?page=3"> Volume 63, Number 11 November 2020 re</a> <a title="November 2020 page 4" href="https://secure.viewer.zmags.com/publication/e016e52e?page=4"> Volume 63, Number 11 November 2020 rermag.com Edi</a> <a title="November 2020 page 5" href="https://secure.viewer.zmags.com/publication/e016e52e?page=5"> STAND UP TO SLUDGEKAT TM </a> <a title="November 2020 page 6" href="https://secure.viewer.zmags.com/publication/e016e52e?page=6"> FROM THE EDITOR It's All About Technology and </a> <a title="November 2020 page 7" href="https://secure.viewer.zmags.com/publication/e016e52e?page=7"> CLEAR GREASE, SAND AND ICE CLOGS FAST! JM-145</a> <a title="November 2020 page 8" href="https://secure.viewer.zmags.com/publication/e016e52e?page=8"> INDUSTRY NEWS Command Alkon Acquires Trimble's C</a> <a title="November 2020 page 9" href="https://secure.viewer.zmags.com/publication/e016e52e?page=9"> Caterpillar Signs Agreement to tions and app</a> <a title="November 2020 page 10" href="https://secure.viewer.zmags.com/publication/e016e52e?page=10"> INDUSTRY NEWS Equipment Rental Declines 2 Perce</a> <a title="November 2020 page 11" href="https://secure.viewer.zmags.com/publication/e016e52e?page=11"> Home Depot Opens 10 New also develope</a> <a title="November 2020 page 12" href="https://secure.viewer.zmags.com/publication/e016e52e?page=12"> INDUSTRY NEWS Serious Labs Offers Virtual Reali</a> <a title="November 2020 page 13" href="https://secure.viewer.zmags.com/publication/e016e52e?page=13"> READER SERVICE NO. 4 · FREEPRODUCTINFO.NET/</a> <a title="November 2020 page 14" href="https://secure.viewer.zmags.com/publication/e016e52e?page=14"> INDUSTRY NEWS Aggreko continued from page 9 te</a> <a title="November 2020 page 15" href="https://secure.viewer.zmags.com/publication/e016e52e?page=15"> Samuel Taylor continued from page 14 more than y</a> <a title="November 2020 page 16" href="https://secure.viewer.zmags.com/publication/e016e52e?page=16"> LABOR & TECHNOLOGY Embracing Technology to Ov</a> <a title="November 2020 page 17" href="https://secure.viewer.zmags.com/publication/e016e52e?page=17"> training and tools like social media and influenc</a> <a title="November 2020 page 18" href="https://secure.viewer.zmags.com/publication/e016e52e?page=18"> LABOR & TECHNOLOGY huge role in this shift. </a> <a title="November 2020 page 19" href="https://secure.viewer.zmags.com/publication/e016e52e?page=19"> CRA's 2021 Rental Rally Tradeshow P an o a end! </a> <a title="November 2020 page 20" href="https://secure.viewer.zmags.com/publication/e016e52e?page=20"> OUTSIDE SALES Characteristics of a Sales </a> <a title="November 2020 page 21" href="https://secure.viewer.zmags.com/publication/e016e52e?page=21"> products and services. 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