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Best regards
Zmags
BECOMING AN OUTSIDE SALES ROCKSTAR
Serving the Rental Profession | www.RERmag.com
NOVEMBER 2020
Attracting the
Rental Industry's
Next Generation
YOUR NEXT
RENTAL FLEET LEADER
The CX37C mini excavator from CASE Construction Equipment is
one of the largest and most productive mini excavators you can
transport with a 1/2-ton pickup truck and trailer*. Matched with an
adjustable boom capable of digging more than 10 feet, a minimum
tailswing design for getting in tight places, and an angled backfill
blade that makes backfilling easy — the CX37C will be in high
demand as the newest member of your rental fleet.
Make your fleet even more dynamic today. CaseCE.com/CX37C
*Rules vary from state to state — always check vehicle capacities and state or local laws for applicable roading regulations and requirements.
©2020 CNH Industrial America LLC. All rights r
BECOMING AN OUTSIDE SALES ROCKSTAR Ser
YOUR NEXT RENTAL FLEET LEADER Th
Volume 63, Number 11 November 2020 re
Volume 63, Number 11 November 2020 rermag.com Edi
STAND UP TO SLUDGEKAT TM
FROM THE EDITOR It's All About Technology and
CLEAR GREASE, SAND AND ICE CLOGS FAST! JM-145
INDUSTRY NEWS Command Alkon Acquires Trimble's C
Caterpillar Signs Agreement to tions and app
INDUSTRY NEWS Equipment Rental Declines 2 Perce
Home Depot Opens 10 New also develope
INDUSTRY NEWS Serious Labs Offers Virtual Reali
READER SERVICE NO. 4 · FREEPRODUCTINFO.NET/
INDUSTRY NEWS Aggreko continued from page 9 te
Samuel Taylor continued from page 14 more than y
LABOR & TECHNOLOGY Embracing Technology to Ov
training and tools like social media and influenc
LABOR & TECHNOLOGY huge role in this shift.
CRA's 2021 Rental Rally Tradeshow P an o a end!
OUTSIDE SALES Characteristics of a Sales
products and services. An executive with a
OUTSIDE SALES rep package there are some other
www.rermag.com READER SERVICE NO. 6 · FRE
OUTSIDE SALES
PRODUCT SPOTLIGHT
PRODUCT SPOTLIGHT
More Honorable Mentions from the Innovative Produ
RER's Innovative Product Award Honorable
Innovative Product Award Honorable Mention –
PRODUCT SPOTLIGHT
Get your own subscription today Rental Equipment
PRODUCT SPOTLIGHT
INDUSTRY NEWS Ahern continued from page 15 to
NOW AVAILABLE: HI-CAPACITY BOOM LIFTS
PC1272304GT Assembly, 8 ft Platform Tri LG, Blank