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<br /> JUNE 13, 2023 | DAY 1<br /> THE OFFICIAL PUBLICATION OF LICENSING EXPO<br /> 2023<br /> Crayola to Color the<br /> World with Flowers<br /> Crayola is extending its Colors of Kindness initiative<br /> into the flower business with the launch of Crayola<br /> Flowers. The Crayola Flowers venture will engage<br /> customers with colorful acts of kindness that also enable<br /> them to donate with every floral purchase to causes they want<br /> to support and personally care about.<br /> The Crayola Flowers direct-to-consumer website employs a<br /> fundraising-first business model. It provides automated tools for<br /> non-profits, schools and businesses supporting charitable causes to<br /> create events and set up ongoing fundraisers. 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