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Best regards
Zmags
CEO’s LETTER
Why, in a highly efficacious and
fiercely regulated sector, should
you showcase creativity? As they
exist in a fact-based landscape,
pharmaceutical enterprises must
provide something more holistic
to ensure business success. For
companies, demonstrating the
unique life-changing power of
both new and existing brands will
prove essential in distinguishing
themselves from a crowd of many.
In this second edition of GOLD, we strive to uncover why a greater
level of creativity drives a greater level of brand effectiveness and
how to put the human aspect back in marketing and create a brand
that initiates conversations. Alongside this, we explore the pharma
industry’s role in driving better health outcomes through behaviour
change and preventative health.
What’s more, we draw upon industry expertise and thought leaders’
CEO’s LETTER Why, in a highly efficacious and fie
4. NEWS S In every issu
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6. MARKETING CANNES LIONS THE HUMAN WORDS B
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MARKETING 9. What they want more than any
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A MOMENT WITH THE MILLENNIAL DOCTORS DR PRIYA UD
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02 HOW DOES A MA DEPARTMENT PUT ASTRAT
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CANNES LIONS MARKETING 23. MOTIVATE ME MAR
24. MARKETING CANNES LIONS CREATIVE STRIVES
CRUSH YOUR FOFO RESULTS 15% of participants
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COMMERCIAL FEATURE 27. WHY MAINTAINING THE STAT
28. MARKETING CANNES LIONS FROM PHARMA
context of brand building, irresistible means thr
30. MARKET ACCESS OPINION DEAL OR NO DEAL BREX
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32. MARKETING CANNES LIONS ONLY THE BRAVE M
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