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<br /> <br /> <br /> CEO’s LETTER<br /> Why, in a highly efficacious and<br /> fiercely regulated sector, should<br /> you showcase creativity? As they<br /> exist in a fact-based landscape,<br /> pharmaceutical enterprises must<br /> provide something more holistic<br /> to ensure business success. For<br /> companies, demonstrating the<br /> unique life-changing power of<br /> both new and existing brands will<br /> prove essential in distinguishing<br /> themselves from a crowd of many.<br /> In this second edition of GOLD, we strive to uncover why a greater<br /> level of creativity drives a greater level of brand effectiveness and<br /> how to put the human aspect back in marketing and create a brand<br /> that initiates conversations. Alongside this, we explore the pharma<br /> industry’s role in driving better health outcomes through behaviour<br /> change and preventative health.<br /> What’s more, we draw upon industry expertise and thought leaders’<br /><a title="GOLD 02 page 1" href="https://secure.viewer.zmags.com/publication/d944c238?page=1"> </a> <a title="GOLD 02 page 2" href="https://secure.viewer.zmags.com/publication/d944c238?page=2"> </a> <a title="GOLD 02 page 3" href="https://secure.viewer.zmags.com/publication/d944c238?page=3"> CEO’s LETTER Why, in a highly efficacious and fie</a> <a title="GOLD 02 page 4" href="https://secure.viewer.zmags.com/publication/d944c238?page=4"> 4. NEWS S In every issu</a> <a title="GOLD 02 page 5" href="https://secure.viewer.zmags.com/publication/d944c238?page=5"> L APPOINTMENTS IG ABPI APPOINTS ERIK NORDKAMP As </a> <a title="GOLD 02 page 6" href="https://secure.viewer.zmags.com/publication/d944c238?page=6"> 6. MARKETING CANNES LIONS THE HUMAN WORDS B</a> <a title="GOLD 02 page 7" href="https://secure.viewer.zmags.com/publication/d944c238?page=7"> TOUCH Director, Patients & Purpose. “But it was i</a> <a title="GOLD 02 page 8" href="https://secure.viewer.zmags.com/publication/d944c238?page=8"> 8. MARKETING We have got t</a> <a title="GOLD 02 page 9" href="https://secure.viewer.zmags.com/publication/d944c238?page=9"> MARKETING 9. What they want more than any</a> <a title="GOLD 02 page 10" href="https://secure.viewer.zmags.com/publication/d944c238?page=10"> 10. MARKETING Lloyd Price, Founder a</a> <a title="GOLD 02 page 11" href="https://secure.viewer.zmags.com/publication/d944c238?page=11"> A MOMENT WITH THE MILLENNIAL DOCTORS DR PRIYA UD</a> <a title="GOLD 02 page 12" href="https://secure.viewer.zmags.com/publication/d944c238?page=12"> 12. MEDICAL AFFAIRS MEASURING THE MEDICAL AFFAI</a> <a title="GOLD 02 page 13" href="https://secure.viewer.zmags.com/publication/d944c238?page=13"> Many successful MA divisions seek surrogate measu</a> <a title="GOLD 02 page 14" href="https://secure.viewer.zmags.com/publication/d944c238?page=14"> 14. INTERVIEW CATALYSTS OF</a> <a title="GOLD 02 page 15" href="https://secure.viewer.zmags.com/publication/d944c238?page=15"> INTERVIEW 15. Could you give me an examp</a> <a title="GOLD 02 page 16" href="https://secure.viewer.zmags.com/publication/d944c238?page=16"> TOP 1 SELLING DRUGS 2017 䑲畧 獡汥猠扮 $ I湴r潤畣敤 C</a> <a title="GOLD 02 page 17" href="https://secure.viewer.zmags.com/publication/d944c238?page=17"> 2024 (projected) C潭灡湹 I湴r潤畣敤 ABBVIE & E</a> <a title="GOLD 02 page 18" href="https://secure.viewer.zmags.com/publication/d944c238?page=18"> 18. MARKET ACCESS GOING GLOBAL PHARMA’S DEVELOPI</a> <a title="GOLD 02 page 19" href="https://secure.viewer.zmags.com/publication/d944c238?page=19"> MARKET ACCESS 19. Local market researc</a> <a title="GOLD 02 page 20" href="https://secure.viewer.zmags.com/publication/d944c238?page=20"> 20. MEDICAL AFFAIRS THE S NGULAR BEST MOVE FOR </a> <a title="GOLD 02 page 21" href="https://secure.viewer.zmags.com/publication/d944c238?page=21"> 02 HOW DOES A MA DEPARTMENT PUT ASTRAT</a> <a title="GOLD 02 page 22" href="https://secure.viewer.zmags.com/publication/d944c238?page=22"> 22. TECH SP ONFUL OF TECH THE INTERNET OF MEDIC</a> <a title="GOLD 02 page 23" href="https://secure.viewer.zmags.com/publication/d944c238?page=23"> CANNES LIONS MARKETING 23. MOTIVATE ME MAR</a> <a title="GOLD 02 page 24" href="https://secure.viewer.zmags.com/publication/d944c238?page=24"> 24. MARKETING CANNES LIONS CREATIVE STRIVES</a> <a title="GOLD 02 page 25" href="https://secure.viewer.zmags.com/publication/d944c238?page=25"> CRUSH YOUR FOFO RESULTS 15% of participants </a> <a title="GOLD 02 page 26" href="https://secure.viewer.zmags.com/publication/d944c238?page=26"> 26. SUSTAINABILITY PHARMA’S GREEN CARD TO SUSTA</a> <a title="GOLD 02 page 27" href="https://secure.viewer.zmags.com/publication/d944c238?page=27"> COMMERCIAL FEATURE 27. WHY MAINTAINING THE STAT</a> <a title="GOLD 02 page 28" href="https://secure.viewer.zmags.com/publication/d944c238?page=28"> 28. MARKETING CANNES LIONS FROM PHARMA </a> <a title="GOLD 02 page 29" href="https://secure.viewer.zmags.com/publication/d944c238?page=29"> context of brand building, irresistible means thr</a> <a title="GOLD 02 page 30" href="https://secure.viewer.zmags.com/publication/d944c238?page=30"> 30. MARKET ACCESS OPINION DEAL OR NO DEAL BREX</a> <a title="GOLD 02 page 31" href="https://secure.viewer.zmags.com/publication/d944c238?page=31"> CONFERENCE 2〱8 Embracing Disruption for a New Er</a> <a title="GOLD 02 page 32" href="https://secure.viewer.zmags.com/publication/d944c238?page=32"> 32. MARKETING CANNES LIONS ONLY THE BRAVE M</a> <a title="GOLD 02 page 33" href="https://secure.viewer.zmags.com/publication/d944c238?page=33"> Contrary to popular belief, love doesn’t drive co</a> <a title="GOLD 02 page 34" href="https://secure.viewer.zmags.com/publication/d944c238?page=34"> Get Your Message Heard! We can help yo</a>