<br />
BUSINESS INTEL:<br />
Growth Chains pg. 12<br />
OPERATIONS:<br />
Commodities Corner pg. 24<br />
FOOD & BEVERAGE:<br />
Seasonal vegetables pg. 28<br />
FINANCE:<br />
Steve Rockwell pg. 32<br />
WWW.NRN.COM<br />
AUGUST 22, 2011 • $10.00 A PENTON MEDIA PUBLICATION<br />
A thirst for sales<br />
Quick-service, fast-casual concepts test alcoholic beverages to attract new patrons<br />
BY JAMES SCARPA<br />
When Sonic Drive-In announced<br />
in late June that a Florida unit<br />
would begin selling beer and<br />
wine, it ignited a firestorm of<br />
reaction as observers weighed in<br />
on the implications.<br />
Most controversial, accord-<br />
ing to comments made online by<br />
readers, was the idea that<br />
an establishment special-<br /><a title="August 22, 2011 - sample page 1" href="https://secure.viewer.zmags.com/publication/d53ae279?page=1"> BUSINESS INTEL: Growth Chains pg. 12 OPERATIONS</a>
<a title="August 22, 2011 - sample page 2" href="https://secure.viewer.zmags.com/publication/d53ae279?page=2"> Introducing Heinz® Ketchup in new PlantBottl</a>
<a title="August 22, 2011 - sample page 3" href="https://secure.viewer.zmags.com/publication/d53ae279?page=3"> From the Editor Seeking value in volatility T </a>
<a title="August 22, 2011 - sample page 4" href="https://secure.viewer.zmags.com/publication/d53ae279?page=4"> Forefront Briefings, insights & outtakes INTER</a>
<a title="August 22, 2011 - sample page 5" href="https://secure.viewer.zmags.com/publication/d53ae279?page=5"> Won't scorch at high cooking temperatures like bu</a>
<a title="August 22, 2011 - sample page 6" href="https://secure.viewer.zmags.com/publication/d53ae279?page=6"> That was just a taste! If you liked t</a>