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<br /> THE LICENSING INDUSTRY’S THOUGHT LEADER<br /> THE<br /> LICENSING INDUSTRY'S THOUGHT LEADER<br /> LIC<br /> ENSEG<br /> LOBAL.COM<br /> LICENSEGLOBAL.COM<br /> Netflix<br /> PULLS BACK THE CURTAIN<br /> INSIDE: LICENSING EXPO DETAILS, SEGA, SMURFS AND MORE!<br /> JUNE 2023<br /> A Brand in Bloom<br /> Crayola<br /> Building Blocks<br /> “Minecraft”<br /> The Coke Side of<br /> Licensing<br /> Coca-Cola<br /> The ever-agile Netflix speaks with License Global about how it<br /> © 2023 Viacom International Inc. All Rights Reserved. SpongeBob SquarePants created by Stephen HIllenburg.<br /> is creating the next big thing in products, while prioritizing its<br /> © 2023 &TM Spin Master Ltd. ©2023 Spike Cable Networks Inc. Paramount logo TM & ©2023 Paramount Pictures.<br /> customer-first approach.<br /> THE LICENSING INDUSTRY'S THOUGHT LEADER<br /> LICENSEGLOB<a title="June 2023 page 1" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=1"> THE LICENSING INDUSTRY’S THOUGHT LEADER THE LICEN</a> <a title="June 2023 page 2" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=2"> THE LICENSING INDUSTRY'S THOUGHT LEADER LIC</a> <a title="June 2023 page 3" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=3"> THE LICENSING INDUSTRY'S THOUGHT LEADER LIC</a> <a title="June 2023 page 4" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=4"> </a> <a title="June 2023 page 5" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=5"> Contents JUNE 2023 23 23 Netflix Pulls </a> <a title="June 2023 page 6" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=6"> About the Issue … And we're back! License G</a> <a title="June 2023 page 7" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=7"> </a> <a title="June 2023 page 8" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=8"> #Trending BY AMANDA CIOLETTI Celebrating 25 Year</a> <a title="June 2023 page 9" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=9"> </a> <a title="June 2023 page 10" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=10"> Viewpoint BY STEVEN EKSTRACT A Quarter-Century Vi</a> <a title="June 2023 page 11" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=11"> Creating joy and community for all people</a> <a title="June 2023 page 12" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=12"> Guest Editor BY LISA STREFF Top of the Sales Cha</a> <a title="June 2023 page 13" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=13"> </a> <a title="June 2023 page 14" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=14"> By the Numbers COMPILED BY CIRCANA Wardrobe Metam</a> <a title="June 2023 page 15" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=15"> </a> <a title="June 2023 page 16" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=16"> News INSIGHT, DEALS AND MORE The Return of Lic</a> <a title="June 2023 page 17" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=17"> Lion Forge Animation Taps All American Licensing </a> <a title="June 2023 page 18" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=18"> </a> <a title="June 2023 page 19" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=19"> Try them! Try them! Try them, you may. You'll dr</a> <a title="June 2023 page 20" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=20"> Sanrio Readies for Hello Ki y's 50th Anniversary </a> <a title="June 2023 page 21" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=21"> Donate Your Licensing Expo Merch to Delivering Go</a> <a title="June 2023 page 22" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=22"> Thunderbird Brands IP Reach New Heights via Licen</a> <a title="June 2023 page 23" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=23"> BRAND REPRESENTATION | MANUFACTURER REPRESENTATIO</a> <a title="June 2023 page 24" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=24"> Legendary Entertainment Expands Its Universe </a> <a title="June 2023 page 25" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=25"> Netflix Netf lix PULLS BACK THE Curtai</a> <a title="June 2023 page 26" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=26"> </a> <a title="June 2023 page 27" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=27"> According to Simon, one of Netflix's greatest</a> <a title="June 2023 page 28" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=28"> For “Squid Game” specifically, the ferocious</a> <a title="June 2023 page 29" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=29"> CEL For EBRATING 15 Licensing Opportunities, cont</a> <a title="June 2023 page 30" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=30"> The Pat McGrath Labs x “Bridgerton” makeup collec</a> <a title="June 2023 page 31" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=31"> TM </a> <a title="June 2023 page 32" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=32"> “Sex Education” and the “Netflix and Chill” pop-c</a> <a title="June 2023 page 33" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=33"> </a> <a title="June 2023 page 34" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=34"> Licensing Expo 2023 TH</a> <a title="June 2023 page 35" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=35"> What You Can Expect at Licensing Expo's Fashion S</a> <a title="June 2023 page 36" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=36"> </a> <a title="June 2023 page 37" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=37"> JOIN the DUEL! Get on board for the multi-year ce</a> <a title="June 2023 page 38" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=38"> trying to break into the world of licensing. With</a> <a title="June 2023 page 39" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=39"> GET IN THE GAME! ©Konami Digital Entert</a> <a title="June 2023 page 40" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=40"> IMG The FILA x Van </a> <a title="June 2023 page 41" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=41"> </a> <a title="June 2023 page 42" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=42"> Top Left: Vans and Haribo footwear collection. To</a> <a title="June 2023 page 43" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=43"> New promotions monthly inclu</a> <a title="June 2023 page 44" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=44"> Executive Profile JOSH SILVERMAN, MATTEL </a> <a title="June 2023 page 45" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=45"> </a> <a title="June 2023 page 46" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=46"> </a> <a title="June 2023 page 47" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=47"> ations around that kidult space where we have gre</a> <a title="June 2023 page 48" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=48"> </a> <a title="June 2023 page 49" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=49"> </a> <a title="June 2023 page 50" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=50"> The Smurfs Smurfy VALUES IN Fashion Through </a> <a title="June 2023 page 51" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=51"> </a> <a title="June 2023 page 52" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=52"> </a> <a title="June 2023 page 53" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=53"> www.storline.com storline_oficialstor</a> <a title="June 2023 page 54" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=54"> Crayola ABrandINBloom How Crayola approaches a</a> <a title="June 2023 page 55" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=55"> kindness. This led to the launch of the Colors of</a> <a title="June 2023 page 56" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=56"> </a> <a title="June 2023 page 57" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=57"> ©2023 Paramount Pictures. ©2023 Viacom Internatio</a> <a title="June 2023 page 58" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=58"> Beanstalk SCALING NEW Heights Adap</a> <a title="June 2023 page 59" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=59"> </a> <a title="June 2023 page 60" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=60"> LINDA MORGENSTERN vice president, brand manag</a> <a title="June 2023 page 61" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=61"> F178</a> <a title="June 2023 page 62" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=62"> Guinness x Fatti Burke bucket hat (left) and caps</a> <a title="June 2023 page 63" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=63"> F178</a> <a title="June 2023 page 64" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=64"> Coca-Cola Co</a> <a title="June 2023 page 65" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=65"> F178</a> <a title="June 2023 page 66" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=66"> “Coca-Cola began licensing merchandise in th</a> <a title="June 2023 page 67" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=67"> F178</a> <a title="June 2023 page 68" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=68"> Top (left to right): Coca- Cola and Alma de Ace g</a> <a title="June 2023 page 69" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=69"> Executive Profile JOAN GRASSO, MOONBUG ENTERTAINME</a> <a title="June 2023 page 70" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=70"> all our licensees to talk to them about our busin</a> <a title="June 2023 page 71" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=71"> A OLE E GE ERATIO ! COMI</a> <a title="June 2023 page 72" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=72"> “Minecraft” </a> <a title="June 2023 page 73" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=73"> </a> <a title="June 2023 page 74" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=74"> Top: “Minecraft” playset from Mattel. Bottom (fro</a> <a title="June 2023 page 75" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=75"> broad demographic and our game gives them such an</a> <a title="June 2023 page 76" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=76"> Hasbro </a> <a title="June 2023 page 77" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=77"> `Transformers: Rise of the Beasts.' The lm </a> <a title="June 2023 page 78" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=78"> SPACE INVADERS TM & © TAITO CORPORATION 1978, 202</a> <a title="June 2023 page 79" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=79"> 45 </a> <a title="June 2023 page 80" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=80"> </a> <a title="June 2023 page 81" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=81"> </a> <a title="June 2023 page 82" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=82"> SEGA Top: SEGA x Cable</a> <a title="June 2023 page 83" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=83"> the brand goal is to focus on opportunities to su</a> <a title="June 2023 page 84" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=84"> Spin Master Left: Ru</a> <a title="June 2023 page 85" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=85"> · The New Licensing Highlight! ·</a> <a title="June 2023 page 86" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=86"> </a> <a title="June 2023 page 87" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=87"> film, `PAW Patrol: The Mighty Movie,' which will </a> <a title="June 2023 page 88" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=88"> THEGeek Special Report: Kidult Culture </a> <a title="June 2023 page 89" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=89"> </a> <a title="June 2023 page 90" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=90"> Left: G Fuel x “Conkers Bad Fur Day.” Middle: “Cr</a> <a title="June 2023 page 91" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=91"> Anime Anime has played a significant role in</a> <a title="June 2023 page 92" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=92"> </a> <a title="June 2023 page 93" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=93"> MEET THE LICENSE GLOBAL TEAM NORTH AMERICA </a> <a title="June 2023 page 94" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=94"> MGM THE Continued Tale </a> <a title="June 2023 page 95" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=95"> cartoon shorts, there are also 11 feature lms an</a> <a title="June 2023 page 96" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=96"> Center: “Pink Panther” x FINGER IN THE NOSE hoodi</a> <a title="June 2023 page 97" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=97"> </a> <a title="June 2023 page 98" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=98"> Brandgenuity StandANDDeliver Brandgenuity</a> <a title="June 2023 page 99" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=99"> RESA High-quality reporting available to you in </a> <a title="June 2023 page 100" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=100"> Left: (from clockwise): White Castle x Evil Geniu</a> <a title="June 2023 page 101" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=101"> </a> <a title="June 2023 page 102" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=102"> Feld Entertainment Family FunWITHFeld Feld Ent</a> <a title="June 2023 page 103" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=103"> 2024 THOUSANDS OF BRANDS. Unlimited product po</a> <a title="June 2023 page 104" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=104"> off against Monster Jam fan-favorites in </a> <a title="June 2023 page 105" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=105"> Our mission is to create a culture where all peop</a> <a title="June 2023 page 106" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=106"> Executive Profile SIMON PHILIPS, FALCON'S BEYOND </a> <a title="June 2023 page 107" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=107"> 2023 FIND YOUR NEXT BRAND PARTNERSHIP Thousand</a> <a title="June 2023 page 108" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=108"> The "Challenge of the Mad Mage" ride at Kantmandu</a> <a title="June 2023 page 109" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=109"> TM The most iconic trade sho</a> <a title="June 2023 page 110" href="https://secure.viewer.zmags.com/publication/bd17f52b?page=110"> ©Eiichiro Oda/Shueisha, Toei Animation www.TOEI-</a>