<br />
ISSUE TWO 2020 MOOD TO BUY<br />
Democrats optimistic<br />
while GOP voters are<br />
“down in the dumps,”<br />
analyst says. PAGE 4<br />
DIGITAL V. IN-STORE<br />
Software allows buyers<br />
to interact with dealer<br />
staff in new, faster sales<br />
process. PAGE 6<br />
dealer business<br />
LESSONS LEARNED IN<br />
AUTO RETAILING DURING<br />
COVID-19<br />
Pandemic spurred changes in sales, service, inventory<br />
management and overall customer experience.<br />
Dealers struggled initially to be profitable.<br />
Salesman Cheyen<br />
Shilletto (right) hands<br />
off Chevy Camaro<br />
keys to customer Julio<br />
Larrea at East Hills<br />
Chevrolet in Freeport,<br />
NY, in June.<br />
GETTY PHOTO<br />
A new choice<br />
for dealers.<br />
Connected technology that drives dealership performance.<br />
(844) 763-4238 | DealerSocket.com/new-choice<br />
dealer business<br />
contents<br />
IS<a title="Issue Two - 2020 page 1" href="https://secure.viewer.zmags.com/publication/bc77ebf8?page=1"> ISSUE TWO 2020 </a>
<a title="Issue Two - 2020 page 2" href="https://secure.viewer.zmags.com/publication/bc77ebf8?page=2"> A new choice for dealers. Connected technology</a>
<a title="Issue Two - 2020 page 3" href="https://secure.viewer.zmags.com/publication/bc77ebf8?page=3"> dealer business contents ISSUE TWO 2020 VOL. 50</a>
<a title="Issue Two - 2020 page 4" href="https://secure.viewer.zmags.com/publication/bc77ebf8?page=4"> Charlie Chesbrough </a>
<a title="Issue Two - 2020 page 5" href="https://secure.viewer.zmags.com/publication/bc77ebf8?page=5"> </a>
<a title="Issue Two - 2020 page 6" href="https://secure.viewer.zmags.com/publication/bc77ebf8?page=6"> MODERN RETAILING Consum</a>
<a title="Issue Two - 2020 page 7" href="https://secure.viewer.zmags.com/publication/bc77ebf8?page=7"> BUYING TIME “At first, we had a huge number o</a>
<a title="Issue Two - 2020 page 8" href="https://secure.viewer.zmags.com/publication/bc77ebf8?page=8"> COVER STORY: COPING WITH COVID </a>
<a title="Issue Two - 2020 page 9" href="https://secure.viewer.zmags.com/publication/bc77ebf8?page=9"> to a grinding halt. Auto sales and produc- tion b</a>
<a title="Issue Two - 2020 page 10" href="https://secure.viewer.zmags.com/publication/bc77ebf8?page=10"> COVER STORY: COPING WITH COVID </a>
<a title="Issue Two - 2020 page 11" href="https://secure.viewer.zmags.com/publication/bc77ebf8?page=11"> way” during the buying process. But so far, he es</a>
<a title="Issue Two - 2020 page 12" href="https://secure.viewer.zmags.com/publication/bc77ebf8?page=12"> END GAME Today's Car Sho</a>
<a title="Issue Two - 2020 page 13" href="https://secure.viewer.zmags.com/publication/bc77ebf8?page=13"> ÃØŬûŰR ƀŹŎłŎŹĤƔă̖</a>
<a title="Issue Two - 2020 page 14" href="https://secure.viewer.zmags.com/publication/bc77ebf8?page=14"> END GAME the information they need to m</a>
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<a title="Issue Two - 2020 page 16" href="https://secure.viewer.zmags.com/publication/bc77ebf8?page=16"> WHAT'S IN YOUR NEW CAR INVENTORY? DON'T LET DEA</a>