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<br /> Beverage Essentials<br /> Handbook 2021<br /> The go-to guide for professionals in the drinks industry<br /> www.arena-international.com/consumer<br /> <br /> Beverage Essentials<br /> Handbook 2021<br /> Portfolio lead Valentin Gerasimuk<br /> +44 20 7149 5973<br /> valentin.gerasimuk@arena-<br /> international.com<br /> Editor Amy Avanzato<br /> Managing editor Phoebe Galbraith<br /> Design Henrik Williams<br /> Production Dave Stanford<br /> Beverage Essentials Handbook is published<br /> by Arena International Events Group, a trading<br /> division of GlobalData.<br /> John Carpenter House, John Carpenter Street,<br /> London, EC4Y 0AN, UK.<br /> +44 207 936 6400<br /> events@arena-international.com<br /> ISSN 2635-2672<br /> Registered in England No. 06276344<br /> All rights reserved. No part of this publication may<br /> be reproduced or transmitted in any form or by<br /> any means, electronic or mechanical, including<br /> photocopying, recor<a title="Beverage Essentials Handbook 2021 page 1" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=1"> Beverage Essentials Handbook 2021 The go-to guide</a> <a title="Beverage Essentials Handbook 2021 page 2" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=2"> </a> <a title="Beverage Essentials Handbook 2021 page 3" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=3"> Beverage Essentials Handbook 2021 Portfolio lead </a> <a title="Beverage Essentials Handbook 2021 page 4" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=4"> Subscr be to our b og l: i iji </a> <a title="Beverage Essentials Handbook 2021 page 5" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=5"> CONTENTS 22 Flavours & trends 8 Essential fun</a> <a title="Beverage Essentials Handbook 2021 page 6" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=6"> CONTENTS 30 A leading adhesive innovator </a> <a title="Beverage Essentials Handbook 2021 page 7" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=7"> Sustainable beverage packaging for future-thinkin</a> <a title="Beverage Essentials Handbook 2021 page 8" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=8"> FLAVOURS & TRENDS Essential functions As co</a> <a title="Beverage Essentials Handbook 2021 page 9" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=9"> resulted in a wealth of research into new ingredi</a> <a title="Beverage Essentials Handbook 2021 page 10" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=10"> FLAVOURS & TRENDS </a> <a title="Beverage Essentials Handbook 2021 page 11" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=11"> 27TH-28TH APRIL 2021 LIVE A FANTASTI</a> <a title="Beverage Essentials Handbook 2021 page 12" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=12"> FLAVOUR & TRENDS Less is more – the perfect </a> <a title="Beverage Essentials Handbook 2021 page 13" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=13"> 33% prefer less sugar and would like to </a> <a title="Beverage Essentials Handbook 2021 page 14" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=14"> FLAVOURS & TRENDS Growing for good, naturall</a> <a title="Beverage Essentials Handbook 2021 page 15" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=15"> Implementation started in 2017 and led to a si</a> <a title="Beverage Essentials Handbook 2021 page 16" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=16"> FLAVOURS & TRENDS are novel bio-technologies t</a> <a title="Beverage Essentials Handbook 2021 page 17" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=17"> Creating unique works for 30 years Your to</a> <a title="Beverage Essentials Handbook 2021 page 18" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=18"> FLAVOURS & TRENDS Major innovation brings ne</a> <a title="Beverage Essentials Handbook 2021 page 19" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=19"> systems, improves the colour of the processed mat</a> <a title="Beverage Essentials Handbook 2021 page 20" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=20"> FLAVOURS & TRENDS Healthy lifestyles: an all</a> <a title="Beverage Essentials Handbook 2021 page 21" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=21"> „fuller flavour „fewer tannins and bitter substan</a> <a title="Beverage Essentials Handbook 2021 page 22" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=22"> ADULT DRINKING The sophisticated life of the</a> <a title="Beverage Essentials Handbook 2021 page 23" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=23"> Couple this with our change in attitude t</a> <a title="Beverage Essentials Handbook 2021 page 24" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=24"> ADULT DRINKING a</a> <a title="Beverage Essentials Handbook 2021 page 25" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=25"> 10TH FEBRUARY 2021 LIVE A FANTASTIC </a> <a title="Beverage Essentials Handbook 2021 page 26" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=26"> ADULT DRINKING Experience the alternative C</a> <a title="Beverage Essentials Handbook 2021 page 27" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=27"> want to achieve with NONA. As mental health and w</a> <a title="Beverage Essentials Handbook 2021 page 28" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=28"> ADULT DRINKING The next generation of non-al</a> <a title="Beverage Essentials Handbook 2021 page 29" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=29"> this group of non-drinkers was worth something be</a> <a title="Beverage Essentials Handbook 2021 page 30" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=30"> ADULT DRINKING A leading adhesive innovator </a> <a title="Beverage Essentials Handbook 2021 page 31" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=31"> Sustainable multipack design Reducing the overall</a> <a title="Beverage Essentials Handbook 2021 page 32" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=32"> HEALTH & WELLNESS Stress-busting starts with</a> <a title="Beverage Essentials Handbook 2021 page 33" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=33"> destinations so, when fluid consumption </a> <a title="Beverage Essentials Handbook 2021 page 34" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=34"> HEALTH & WELLNESS </a> <a title="Beverage Essentials Handbook 2021 page 35" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=35"> MORE THAN JUST A LIQUID DRINK Bever</a> <a title="Beverage Essentials Handbook 2021 page 36" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=36"> HEALTH & WELLNESS Destress and unwind The T</a> <a title="Beverage Essentials Handbook 2021 page 37" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=37"> Don't forget to unplug A study by Kansas </a> <a title="Beverage Essentials Handbook 2021 page 38" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=38"> HEALTH & WELLNESS Tr</a> <a title="Beverage Essentials Handbook 2021 page 39" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=39"> :0631"$,"(*/(%&4*(/1"35/&3 /"563"--:Ǣ </a> <a title="Beverage Essentials Handbook 2021 page 40" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=40"> HEALTH & WELLNESS Staying strong despite the</a> <a title="Beverage Essentials Handbook 2021 page 41" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=41"> “The virus was an external threat that brought us</a> <a title="Beverage Essentials Handbook 2021 page 42" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=42"> STRATEGY & DIGITAL Battle of the brands Br</a> <a title="Beverage Essentials Handbook 2021 page 43" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=43"> However, when manufacturers decide to inc</a> <a title="Beverage Essentials Handbook 2021 page 44" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=44"> STRATEGY & DIGITAL e</a> <a title="Beverage Essentials Handbook 2021 page 45" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=45"> STRATEGY & DIGITAL A new beverage insight </a> <a title="Beverage Essentials Handbook 2021 page 46" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=46"> STRATEGY & DIGITAL for a strong continued </a> <a title="Beverage Essentials Handbook 2021 page 47" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=47"> Most UK and EU CBD consumers have had their fir</a> <a title="Beverage Essentials Handbook 2021 page 48" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=48"> STRATEGY & DIGITAL An online opportunity Jo</a> <a title="Beverage Essentials Handbook 2021 page 49" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=49"> shopper marketing and category growth applied to </a> <a title="Beverage Essentials Handbook 2021 page 50" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=50"> SUSTAINABILITY A green responsibility Since</a> <a title="Beverage Essentials Handbook 2021 page 51" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=51"> Goal: deposits all over the world Bring back yo</a> <a title="Beverage Essentials Handbook 2021 page 52" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=52"> SUSTAINABILITY Future focus in sustainabilit</a> <a title="Beverage Essentials Handbook 2021 page 53" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=53"> SUSTAINABILITY Predicting consumer behaviour Th</a> <a title="Beverage Essentials Handbook 2021 page 54" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=54"> SUSTAINABILITY Make the planet great again </a> <a title="Beverage Essentials Handbook 2021 page 55" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=55"> SUSTAINABILITY a</a> <a title="Beverage Essentials Handbook 2021 page 56" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=56"> SUSTAINABILITY Brew</a> <a title="Beverage Essentials Handbook 2021 page 57" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=57"> Who to talk to for making brands circular? Recyc</a> <a title="Beverage Essentials Handbook 2021 page 58" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=58"> SUSTAINABILITY The `new normal' paves the wa</a> <a title="Beverage Essentials Handbook 2021 page 59" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=59"> people and communities during the height of the p</a> <a title="Beverage Essentials Handbook 2021 page 60" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=60"> SUSTAINABILITY they are perfectly placed to en</a> <a title="Beverage Essentials Handbook 2021 page 61" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=61"> SUSTAINABLE BEVERAGE LABELING Labels matter in </a> <a title="Beverage Essentials Handbook 2021 page 62" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=62"> SUPPLIERS GUIDE Suppliers directory Agrana </a> <a title="Beverage Essentials Handbook 2021 page 63" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=63"> H.B. Fuller hbfuller.com/sustainable- packaging-s</a> <a title="Beverage Essentials Handbook 2021 page 64" href="https://secure.viewer.zmags.com/publication/b057e1b9?page=64"> SUPPLIERS GUIDE RevolMatic www.revolmatic.com </a>