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Zmags
Beverage Essentials
Handbook 2021
The go-to guide for professionals in the drinks industry
www.arena-international.com/consumer
Beverage Essentials
Handbook 2021
Portfolio lead Valentin Gerasimuk
+44 20 7149 5973
valentin.gerasimuk@arena-
international.com
Editor Amy Avanzato
Managing editor Phoebe Galbraith
Design Henrik Williams
Production Dave Stanford
Beverage Essentials Handbook is published
by Arena International Events Group, a trading
division of GlobalData.
John Carpenter House, John Carpenter Street,
London, EC4Y 0AN, UK.
+44 207 936 6400
events@arena-international.com
ISSN 2635-2672
Registered in England No. 06276344
All rights reserved. No part of this publication may
be reproduced or transmitted in any form or by
any means, electronic or mechanical, including
photocopying, recor
Beverage Essentials Handbook 2021 The go-to guide
Beverage Essentials Handbook 2021 Portfolio lead
Subscr be to our b og l: i iji
CONTENTS 22 Flavours & trends 8 Essential fun
CONTENTS 30 A leading adhesive innovator
Sustainable beverage packaging for future-thinkin
FLAVOURS & TRENDS Essential functions As co
resulted in a wealth of research into new ingredi
FLAVOURS & TRENDS
27TH-28TH APRIL 2021 LIVE A FANTASTI
FLAVOUR & TRENDS Less is more – the perfect
33% prefer less sugar and would like to
FLAVOURS & TRENDS Growing for good, naturall
Implementation started in 2017 and led to a si
FLAVOURS & TRENDS are novel bio-technologies t
Creating unique works for 30 years Your to
FLAVOURS & TRENDS Major innovation brings ne
systems, improves the colour of the processed mat
FLAVOURS & TRENDS Healthy lifestyles: an all
fuller flavour fewer tannins and bitter substan
ADULT DRINKING The sophisticated life of the
Couple this with our change in attitude t
ADULT DRINKING a
10TH FEBRUARY 2021 LIVE A FANTASTIC
ADULT DRINKING Experience the alternative C
want to achieve with NONA. As mental health and w
ADULT DRINKING The next generation of non-al
this group of non-drinkers was worth something be
ADULT DRINKING A leading adhesive innovator
Sustainable multipack design Reducing the overall
HEALTH & WELLNESS Stress-busting starts with
destinations so, when fluid consumption
HEALTH & WELLNESS
MORE THAN JUST A LIQUID DRINK Bever
HEALTH & WELLNESS Destress and unwind The T
Don't forget to unplug A study by Kansas
HEALTH & WELLNESS Tr
:0631"$,"(*/(%&4*(/1"35/&3 /"563"--:Ǣ
HEALTH & WELLNESS Staying strong despite the
“The virus was an external threat that brought us
STRATEGY & DIGITAL Battle of the brands Br
However, when manufacturers decide to inc
STRATEGY & DIGITAL e
STRATEGY & DIGITAL A new beverage insight
STRATEGY & DIGITAL for a strong continued
Most UK and EU CBD consumers have had their fir
STRATEGY & DIGITAL An online opportunity Jo
shopper marketing and category growth applied to
SUSTAINABILITY A green responsibility Since
Goal: deposits all over the world Bring back yo
SUSTAINABILITY Future focus in sustainabilit
SUSTAINABILITY Predicting consumer behaviour Th
SUSTAINABILITY Make the planet great again
SUSTAINABILITY a
SUSTAINABILITY Brew
Who to talk to for making brands circular? Recyc
SUSTAINABILITY The `new normal' paves the wa
people and communities during the height of the p
SUSTAINABILITY they are perfectly placed to en
SUSTAINABLE BEVERAGE LABELING Labels matter in
SUPPLIERS GUIDE Suppliers directory Agrana
H.B. Fuller hbfuller.com/sustainable- packaging-s
SUPPLIERS GUIDE RevolMatic www.revolmatic.com