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<br /> W<br /> E<br /> S<br /> O<br /> T<br /> P<br /> 2<br /> X<br /> 0<br /> E<br /> 2<br /> 3<br /> natural foods merchandiser<br /> S<br /> E<br /> H<br /> U<br /> O<br /> S<br /> S<br /> W<br /> I<br /> Striking<br /> retail gold<br /> San Francisco's Rainbow Grocery Cooperative prospers<br /> with a community-centric mindset<br /> Volume 44.02<br /> The official<br /> publication of<br /> SPRING 2023<br /> NEWHOPE.COM<br /> $18<br /> 100 NEXTY FINALISTS<br /> 2023 TRENDS<br /> 46 FEATURED PRODUCTS<br /> <br /> †These statements have not been evaluated by the Food and Drug Administration.<br /> This product is not intended to diagnose, treat, cure or prevent any disease.<br /> <br /> CONTENTS<br /> SPRING 2023<br /> 11 In the<br /> Aisle<br /> 6<br /> Editor's<br /> Note<br /> 109<br /> Weigh<br /> In<br /> 111<br /> Secret<br /> Shopper<br /> Trends: The big picture for 2023<br /> 11 The trend contin<a title="Spring 2023 page 1" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=1"> W E S O T P 2 X 0 E 2 3 natural foods</a> <a title="Spring 2023 page 2" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=2"> </a> <a title="Spring 2023 page 3" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=3"> †These statements have not been evaluated by the </a> <a title="Spring 2023 page 4" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=4"> </a> <a title="Spring 2023 page 5" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=5"> CONTENTS SPRING 2023 11 In the Aisle 6 Edito</a> <a title="Spring 2023 page 6" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=6"> EDITOR'S NOTE Innovation comes full circle </a> <a title="Spring 2023 page 7" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=7"> Liposomal The Sunflower “ C ” Experience the di</a> <a title="Spring 2023 page 8" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=8"> THE STORY OF NATURAL FACTORS High Quality Sustai</a> <a title="Spring 2023 page 9" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=9"> EXPO WEST BOOTH #3639 INTRODUCING</a> <a title="Spring 2023 page 10" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=10"> O L Y I C K · · brain & vitality | men </a> <a title="Spring 2023 page 11" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=11"> [ IN THE AISLE ] The trend continuum Examining</a> <a title="Spring 2023 page 12" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=12"> IN THE AISLE Far from flashes in the pan, t</a> <a title="Spring 2023 page 13" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=13"> Your Liver Works Hard Give it the best support av</a> <a title="Spring 2023 page 14" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=14"> Your Trusted Supplier of Specialty Lecithin Produ</a> <a title="Spring 2023 page 15" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=15"> NEW! Pasture-raised Grassfed a2 Milk® </a> <a title="Spring 2023 page 16" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=16"> Good Gut Health Starts Here With HealthAid® </a> <a title="Spring 2023 page 17" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=17"> energy </a> <a title="Spring 2023 page 18" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=18"> Join the conversation as we shape the future of n</a> <a title="Spring 2023 page 19" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=19"> COURTESY ANCIENT NUTRITION WHY REGENERATIVE AGRI</a> <a title="Spring 2023 page 20" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=20"> - FAQ - How does regenerative agriculture decreas</a> <a title="Spring 2023 page 21" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=21"> Insert Exhibitor Prese All Exhibitor Prese</a> <a title="Spring 2023 page 22" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=22"> IN THE AISLE Which trends will have the greate</a> <a title="Spring 2023 page 23" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=23"> DEDUCTIONS & Trade Promotion Management Driving Y</a> <a title="Spring 2023 page 24" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=24"> IN THE AISLE Trends: What's in the pipeline f</a> <a title="Spring 2023 page 25" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=25"> Healthy Kids equal Kids ChildLife Essentials® vi</a> <a title="Spring 2023 page 26" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=26"> IN THE AISLE TREND THREE Delivering on climate c</a> <a title="Spring 2023 page 27" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=27"> VISIT US AT EXPO WEST BOOTH 4457 IN HALL </a> <a title="Spring 2023 page 28" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=28"> Education & Events March 7-11, 2023 Trade Show AC</a> <a title="Spring 2023 page 29" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=29"> </a> <a title="Spring 2023 page 30" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=30"> NATURAL PRODUCTS EXPO WEST 2023 SPECIAL SECTION N</a> <a title="Spring 2023 page 31" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=31"> SPECIAL SECTION NATURAL PRODUCTS EXPO WEST 2023 </a> <a title="Spring 2023 page 32" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=32"> NATURAL PRODUCTS EXPO WEST 2023 SPECIAL SECTION </a> <a title="Spring 2023 page 33" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=33"> SPECIAL SECTION NATURAL PRODUCTS EXPO WEST 2023 </a> <a title="Spring 2023 page 34" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=34"> NATURAL PRODUCTS EXPO WEST 2023 SPECIAL SECTION </a> <a title="Spring 2023 page 35" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=35"> Innovate | Automate | Integrate </a> <a title="Spring 2023 page 36" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=36"> NATURAL PRODUCTS EXPO WEST 2023 SPECIAL SECTION </a> <a title="Spring 2023 page 37" href="https://secure.viewer.zmags.com/publication/ad03b5ae?page=37"> NEW! 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