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<br /> THE LICENSING INDUSTRY'S THOUGHT LEADER<br /> LICENSEGLOBAL.COM<br /> HOW KIDS' FASHION, FILMS AND GAMING INFLUENCE LICENSING<br /> AUGUST 2023<br /> A MASTERCLASS IN<br /> Brand<br /> Barbie Licensing<br /> Reigns Supreme<br /> VeeFriends<br /> From Digital<br /> Evolution<br /> to Phygital <br /> Universal Products &<br /> How The Pokémon Company International has grown across Experiences<br /> generations of authentic consumer product extensions. “Jurassic” Roars <br /> 2<br /> © 2023 &TM Spin Master Ltd. © 2023 Viacom. SpongeBob SquarePants created by<br /> Stephen HIllenburg. © The Pinkfong Company. © 2023 Spike Cable Networks Inc.<br /> Contents<br /> AUGUST2023<br /> AUGUST 2023<br /> 28<br /> 23 A Masterclass in Br<a title="August 2023 page 1" href="https://secure.viewer.zmags.com/publication/a45b942f?page=1"> THE LICENSING INDUSTRY'S THOUGHT LEADER LI</a> <a title="August 2023 page 2" href="https://secure.viewer.zmags.com/publication/a45b942f?page=2"> 2 © 2023 &TM Spin Master Ltd. © 2023 Viacom.</a> <a title="August 2023 page 3" href="https://secure.viewer.zmags.com/publication/a45b942f?page=3"> Contents AUGUST2023 AUGUST 2023 28 2</a> <a title="August 2023 page 4" href="https://secure.viewer.zmags.com/publication/a45b942f?page=4"> About the Issue We last covered what’s tren</a> <a title="August 2023 page 5" href="https://secure.viewer.zmags.com/publication/a45b942f?page=5"> 5</a> <a title="August 2023 page 6" href="https://secure.viewer.zmags.com/publication/a45b942f?page=6"> Guest Editor BY GARY POPE Fan Frenzy The reason </a> <a title="August 2023 page 7" href="https://secure.viewer.zmags.com/publication/a45b942f?page=7"> 7</a> <a title="August 2023 page 8" href="https://secure.viewer.zmags.com/publication/a45b942f?page=8"> Viewpoint BY STEVEN EKSTRACT Video Game IP Off</a> <a title="August 2023 page 9" href="https://secure.viewer.zmags.com/publication/a45b942f?page=9"> 9 For licensing opportunities: Licensing@DrSeus</a> <a title="August 2023 page 10" href="https://secure.viewer.zmags.com/publication/a45b942f?page=10"> By the Numbers BY MARIA RUGOLO, CIRCANA </a> <a title="August 2023 page 11" href="https://secure.viewer.zmags.com/publication/a45b942f?page=11"> 11</a> <a title="August 2023 page 12" href="https://secure.viewer.zmags.com/publication/a45b942f?page=12"> License Global Selects Five Kid-Tested (and Ap</a> <a title="August 2023 page 13" href="https://secure.viewer.zmags.com/publication/a45b942f?page=13"> The most iconic trade show in the industry is evo</a> <a title="August 2023 page 14" href="https://secure.viewer.zmags.com/publication/a45b942f?page=14"> News INSIGHT, DEALS AND MORE A Letter from Lo</a> <a title="August 2023 page 15" href="https://secure.viewer.zmags.com/publication/a45b942f?page=15"> 15</a> <a title="August 2023 page 16" href="https://secure.viewer.zmags.com/publication/a45b942f?page=16"> `Blue Beetle' Global Merchandise Collection Arriv</a> <a title="August 2023 page 17" href="https://secure.viewer.zmags.com/publication/a45b942f?page=17"> United Smile Appointed as Zoonicorn's Master Toy </a> <a title="August 2023 page 18" href="https://secure.viewer.zmags.com/publication/a45b942f?page=18"> Licensing Deals for Jess and JoJo Siwa's XOMG POP</a> <a title="August 2023 page 19" href="https://secure.viewer.zmags.com/publication/a45b942f?page=19"> 19</a> <a title="August 2023 page 20" href="https://secure.viewer.zmags.com/publication/a45b942f?page=20"> Toikido, UEFA and Fanatics Unveil EURO 2024 Masco</a> <a title="August 2023 page 21" href="https://secure.viewer.zmags.com/publication/a45b942f?page=21"> New `Sonic' Gaming Accessories Out SEGA of </a> <a title="August 2023 page 22" href="https://secure.viewer.zmags.com/publication/a45b942f?page=22"> Invisible Universe Expands `Qai Qai' Franchise </a> <a title="August 2023 page 23" href="https://secure.viewer.zmags.com/publication/a45b942f?page=23"> The Pokémon Company International A Masterclass </a> <a title="August 2023 page 24" href="https://secure.viewer.zmags.com/publication/a45b942f?page=24"> Above: “Pokémon” Trading Card Game. Below: “Pokém</a> <a title="August 2023 page 25" href="https://secure.viewer.zmags.com/publication/a45b942f?page=25"> “Games are an integral part of the brand and</a> <a title="August 2023 page 26" href="https://secure.viewer.zmags.com/publication/a45b942f?page=26"> “Pokémon” Europe International Championships 2023</a> <a title="August 2023 page 27" href="https://secure.viewer.zmags.com/publication/a45b942f?page=27"> “Fashion and apparel have become a large par</a> <a title="August 2023 page 28" href="https://secure.viewer.zmags.com/publication/a45b942f?page=28"> Universal Products & Experiences `JURAS</a> <a title="August 2023 page 29" href="https://secure.viewer.zmags.com/publication/a45b942f?page=29"> design. Beyond this anniversary, kids and familie</a> <a title="August 2023 page 30" href="https://secure.viewer.zmags.com/publication/a45b942f?page=30"> Case Study: Barbie Licensing BARBIE RE</a> <a title="August 2023 page 31" href="https://secure.viewer.zmags.com/publication/a45b942f?page=31"> Whenever there’s a blockbuster film, charact</a> <a title="August 2023 page 32" href="https://secure.viewer.zmags.com/publication/a45b942f?page=32"> Top left: Superga Barbie sneakers. Top right: Bar</a> <a title="August 2023 page 33" href="https://secure.viewer.zmags.com/publication/a45b942f?page=33"> summit.kidscreen.com Kateryna Chystiakova | kchy</a> <a title="August 2023 page 34" href="https://secure.viewer.zmags.com/publication/a45b942f?page=34"> Special Report: Kids' Summer Films </a> <a title="August 2023 page 35" href="https://secure.viewer.zmags.com/publication/a45b942f?page=35"> “Onward” hit Disney+ barely a month after its the</a> <a title="August 2023 page 36" href="https://secure.viewer.zmags.com/publication/a45b942f?page=36"> </a> <a title="August 2023 page 37" href="https://secure.viewer.zmags.com/publication/a45b942f?page=37"> “Packed with jaw-dropping transforma- tions,</a> <a title="August 2023 page 38" href="https://secure.viewer.zmags.com/publication/a45b942f?page=38"> Executive Profile STEPHEN REILY, IMC LICENSING Fe</a> <a title="August 2023 page 39" href="https://secure.viewer.zmags.com/publication/a45b942f?page=39"> around forever, and we want licensing partnership</a> <a title="August 2023 page 40" href="https://secure.viewer.zmags.com/publication/a45b942f?page=40"> Outright Games GAMING THE System License Glo</a> <a title="August 2023 page 41" href="https://secure.viewer.zmags.com/publication/a45b942f?page=41"> come, but it is also the company’s unique selling</a> <a title="August 2023 page 42" href="https://secure.viewer.zmags.com/publication/a45b942f?page=42"> Top: “Baby Shark Sing & Swim” video games for XBo</a> <a title="August 2023 page 43" href="https://secure.viewer.zmags.com/publication/a45b942f?page=43"> 43 2023 FIND YOUR NEXT BRAND PARTNERSHIP T</a> <a title="August 2023 page 44" href="https://secure.viewer.zmags.com/publication/a45b942f?page=44"> VeeFriends VEEFRIENDS EXPANDS FROM</a> <a title="August 2023 page 45" href="https://secure.viewer.zmags.com/publication/a45b942f?page=45"> tion, collectible VeeFriends Series 1 Trading Car</a> <a title="August 2023 page 46" href="https://secure.viewer.zmags.com/publication/a45b942f?page=46"> The Mall of the Metaverse OPEN UP Shop </a> <a title="August 2023 page 47" href="https://secure.viewer.zmags.com/publication/a45b942f?page=47"> pair, totaling a profit of $3.1 million for the c</a> <a title="August 2023 page 48" href="https://secure.viewer.zmags.com/publication/a45b942f?page=48"> Special Report: Kids' Licensed Fashion </a> <a title="August 2023 page 49" href="https://secure.viewer.zmags.com/publication/a45b942f?page=49"> brand loyalty of the younger generation at an ear</a> <a title="August 2023 page 50" href="https://secure.viewer.zmags.com/publication/a45b942f?page=50"> </a> <a title="August 2023 page 51" href="https://secure.viewer.zmags.com/publication/a45b942f?page=51"> shoes inspired by the latest “Trolls” movie. Addi</a> <a title="August 2023 page 52" href="https://secure.viewer.zmags.com/publication/a45b942f?page=52"> Executive Profile ALAN DORFMAN, SUPER IMPULSE ONE</a> <a title="August 2023 page 53" href="https://secure.viewer.zmags.com/publication/a45b942f?page=53"> “There's no crystal ball, particularly in this in</a> <a title="August 2023 page 54" href="https://secure.viewer.zmags.com/publication/a45b942f?page=54"> Melissa & Doug BACK TO Basics For Melissa & </a> <a title="August 2023 page 55" href="https://secure.viewer.zmags.com/publication/a45b942f?page=55"> “The vast scale of the national parks can b</a> <a title="August 2023 page 56" href="https://secure.viewer.zmags.com/publication/a45b942f?page=56"> Sony Pictures Television – Kids CREATURE</a> <a title="August 2023 page 57" href="https://secure.viewer.zmags.com/publication/a45b942f?page=57"> The educational aspect is important too. Thou</a> <a title="August 2023 page 58" href="https://secure.viewer.zmags.com/publication/a45b942f?page=58"> Special Report: Kids Gaming THE LICE</a> <a title="August 2023 page 59" href="https://secure.viewer.zmags.com/publication/a45b942f?page=59"> behind – and subsequent rights holders of – globa</a> <a title="August 2023 page 60" href="https://secure.viewer.zmags.com/publication/a45b942f?page=60"> FromSoftware’s “Elden Ring” with the “Elden Ring </a> <a title="August 2023 page 61" href="https://secure.viewer.zmags.com/publication/a45b942f?page=61"> ADVERTISE WITH61 Engage with a growi</a> <a title="August 2023 page 62" href="https://secure.viewer.zmags.com/publication/a45b942f?page=62"> pocket.watch POCKETFUL OF Sunshine K</a> <a title="August 2023 page 63" href="https://secure.viewer.zmags.com/publication/a45b942f?page=63"> 63 2024 THOUSANDS OF BRANDS. Unlimited produ</a> <a title="August 2023 page 64" href="https://secure.viewer.zmags.com/publication/a45b942f?page=64"> </a> <a title="August 2023 page 65" href="https://secure.viewer.zmags.com/publication/a45b942f?page=65"> Thunderbird Brands THUNDERBIRD BRANDS IS Ta</a> <a title="August 2023 page 66" href="https://secure.viewer.zmags.com/publication/a45b942f?page=66"> </a> <a title="August 2023 page 67" href="https://secure.viewer.zmags.com/publication/a45b942f?page=67"> 67 SOCIAL NEWSLETTER WEBINAR WEBINAR WEB</a> <a title="August 2023 page 68" href="https://secure.viewer.zmags.com/publication/a45b942f?page=68"> 68 MAGAZINE | PODCAST | WEBINARS | INSIGHTS WWW</a>