<br />
WHAT IS IN STORE FOR BRAND LICENSING EUROPE? FIND OUT INSIDE THE ISSUE!<br />
THE LICENSING INDUSTRY'S THOUGHT LEADER<br />
LICENSEGLOBAL.COM AUGUST 2022<br />
Smiling from<br />
Year to Year<br />
The Smiley<br />
Company<br />
Taking Flight<br />
Loungefly<br />
From Merch to<br />
the Metaverse<br />
Steve Aoki<br />
2<br />
19 32<br />
19 Things are Heating 43<br />
Up at Hot Topic<br />
The pop-culture company is on a roll<br />
in-store and online.<br />
45<br />
24 What's New for BLE 2022?<br />
Brand Licensing Europe is returning to<br />
ExCeL in style this September with<br />
fashion as its theme and a catwalk<br />
showcasing licensed apparel.<br />
26 Smiling from Year to Year<br />
The Smiley Company celebrates 50<br />
yea<a title="August 2022 page 1" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=1"> WHAT IS IN STORE FOR BRAND LICENSING EUROPE? FIND</a>
<a title="August 2022 page 2" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=2"> 2</a>
<a title="August 2022 page 3" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=3"> 19 32 19 Things are Heating 43 </a>
<a title="August 2022 page 4" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=4"> About the Issue Get ready with License Globa</a>
<a title="August 2022 page 5" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=5"> 5 For licensing and partnership opportunitie</a>
<a title="August 2022 page 6" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=6"> #Trending BY AMANDA CIOLETTI The Return of the B</a>
<a title="August 2022 page 7" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=7"> Viewpoint BY STEVEN EKSTRACT The Democratization</a>
<a title="August 2022 page 8" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=8"> Guest Editor BY MOLLY ROBBINS U.S. Polo Assn.: 2</a>
<a title="August 2022 page 9" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=9"> WGSN accurately forecasts consumer, lifestyle and</a>
<a title="August 2022 page 10" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=10"> License Global Selects Top Unexpected Fashion Co</a>
<a title="August 2022 page 11" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=11"> FASTER FASHION SPEED OVER TO STANDA161 2022 20-</a>
<a title="August 2022 page 12" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=12"> News INSIGHT, DEALS AND MORE Letter from Lo</a>
<a title="August 2022 page 13" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=13"> adidas x Peloton Launches Apparel Line Laun</a>
<a title="August 2022 page 14" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=14"> K-Swiss and McLaren F1 Debut Partnership L</a>
<a title="August 2022 page 15" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=15"> Brand Licensing Europe Launches 2022 Kelvyn Gardn</a>
<a title="August 2022 page 16" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=16"> Forever 21, Airwalk Collaborate on Collection </a>
<a title="August 2022 page 17" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=17"> Exclusive: How Amazon Studios Launched `The Summe</a>
<a title="August 2022 page 18" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=18"> Asembl Brings Licensed Fashion to Australia </a>
<a title="August 2022 page 19" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=19"> IT STARTED AT the mall. Well, technically, Hot To</a>
<a title="August 2022 page 20" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=20"> name, BoxLunch, we chose the name BoxLunch so tha</a>
<a title="August 2022 page 21" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=21"> “After being confined to their houses over th</a>
<a title="August 2022 page 22" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=22"> nate with our anime customer, as well as ideas fo</a>
<a title="August 2022 page 23" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=23"> 23 August 1 – September 3</a>
<a title="August 2022 page 24" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=24"> Brand Licensing Europe 2022 What's New FOR BLE </a>
<a title="August 2022 page 25" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=25"> The Product Design category, in partnership </a>
<a title="August 2022 page 26" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=26"> The Smiley Company SMILING FROM Yearto Ye</a>
<a title="August 2022 page 27" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=27"> Partnering to Spread Cheer “We bring our ima</a>
<a title="August 2022 page 28" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=28"> together the most future-thinking brands to curat</a>
<a title="August 2022 page 29" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=29"> 29 SOCIAL NEWSLETTER WEBINAR WEBINAR WEB</a>
<a title="August 2022 page 30" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=30"> MarqVision ONE STEP Ahead MarqVis</a>
<a title="August 2022 page 31" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=31"> the technology-driven, also have internal data an</a>
<a title="August 2022 page 32" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=32"> Executive Profile STEVE AOKI, DIM MAK FROM</a>
<a title="August 2022 page 33" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=33"> comfortable wearing uni- corns on my clothes. “My</a>
<a title="August 2022 page 34" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=34"> I'd love to dig deeper into a collab that's come </a>
<a title="August 2022 page 35" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=35"> 35 THE LEADING </a>
<a title="August 2022 page 36" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=36"> IMG WORLD Domination IMG is Licens</a>
<a title="August 2022 page 37" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=37"> property. For example, for a fashion clothing bra</a>
<a title="August 2022 page 38" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=38"> The Pokémon Company International </a>
<a title="August 2022 page 39" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=39"> has inspired a veritable PokeDex of capsule colle</a>
<a title="August 2022 page 40" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=40"> x Pokémon collection was created in sus- tainable</a>
<a title="August 2022 page 41" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=41"> Molly Yeh </a>
<a title="August 2022 page 42" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=42"> Carolann Dunn, vice president, consumer prod</a>
<a title="August 2022 page 43" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=43"> Special Report: Fashion Sustainability </a>
<a title="August 2022 page 44" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=44"> $20 off a new pair of jeans for their contrib</a>
<a title="August 2022 page 45" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=45"> Loungefly LOUNGEFLY</a>
<a title="August 2022 page 46" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=46"> “If you’re a fan of ‘Loki,’ we have a bag f</a>
<a title="August 2022 page 47" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=47"> Komar Brands 100 Years AND COUNTING Komar Br</a>
<a title="August 2022 page 48" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=48"> including CuddlDuds, Lanz of Salzburg, Room Servi</a>
<a title="August 2022 page 49" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=49"> Zombie Makeout Club THE ALT Crowd Peter R</a>
<a title="August 2022 page 50" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=50"> </a>
<a title="August 2022 page 51" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=51"> for Hatsune Miku, and a Dragon Ball range has jus</a>
<a title="August 2022 page 52" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=52"> Special Report: TikTok Influencers and Fashion </a>
<a title="August 2022 page 53" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=53"> brought in 4 billion impressions in just four day</a>
<a title="August 2022 page 54" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=54"> Nogueira x GlamLite (her second beauty collection</a>
<a title="August 2022 page 55" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=55"> fashion and beauty products help give people a se</a>
<a title="August 2022 page 56" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=56"> Executive Profile EFFY ZINKIN, WHP GLOBAL </a>
<a title="August 2022 page 57" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=57"> Where do you see WHP Global heading in the future</a>
<a title="August 2022 page 58" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=58"> there’s no excuse for anyone to work harder than </a>
<a title="August 2022 page 59" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=59"> 59ADVERTISE WITH Engage with a growi</a>
<a title="August 2022 page 60" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=60"> Centric Brands Front and Center WITH CENTRIC BRA</a>
<a title="August 2022 page 61" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=61"> tive change in four key areas: professional devel</a>
<a title="August 2022 page 62" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=62"> Hanna Andersson IN THE MARKET FOR A New</a>
<a title="August 2022 page 63" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=63"> the Elf. Taking the products and prints we are fa</a>
<a title="August 2022 page 64" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=64"> LAIKA ARTISAN Temperament Film</a>
<a title="August 2022 page 65" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=65"> and create something that is entirely theirs,” </a>
<a title="August 2022 page 66" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=66"> Community BLE'S RETAIL MENTORING PROGRAMME Wind</a>
<a title="August 2022 page 67" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=67"> 67 MAGAZINE | PODCAST | WEBINARS | INSIGHTS WWW</a>
<a title="August 2022 page 68" href="https://secure.viewer.zmags.com/publication/9db7eb78?page=68"> 68 20-22 SEP 2022 ExCeL London Attend Europ</a>