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Best regards
Zmags
Issue 06 August 2019 emg-gold.com
14 Catalyst of Pharma: 18 Medical Affairs: 20 Infographic: Cell
Michael Devoy A Day in the Life Therapy Takeover22 Pharma’s Internal
Duty of Care
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THE
CONTRIBUTORS
Words by
James Coker
Louise Rogers
Kirstie Turner
Edited by
Michael Dodsworth
Katie Earl
Layla Southcombe
Production & Design
Issue 06 August 2019 emg-gold.com 14 Catalyst o
Access world-class creative with the power to cha
THE CONTRIBUTORS Words by James Coker Louise
08 05 12 CONTENTS 05News SPOTLIGHT 06Marketin
News SPOTLIGHT In this issue of GOLD, we’re
Marketing - Cannes Lions Gen Z want their brand
Cannes Lions - Marketing Andrea Bell, Director
Category THEY [BUSINESSES] ARE NOT JUST THINKI
Cannes Lions - Marketing
Proctor and Gambles’ Vicks truly is an exemplar o
The environment is also a growing concern for con
Marketing - Cannes Lions TALK OF THE TOWN: T
Cannes Lions - Marketing Worldwide there are cu
Interview Catalyst of Pharma Innovation isn't j
15
Catalyst of Pharma
not just pharmaceuticals. In the last few years,
Medical Affairs MEDICAL AFFAIRS A
outcomes of a survey, asking other functions what
CELL THERAPY TAKEOVER Over the past year investig
arkedly, e lead hind. itte analysis, 2018
Human Resources - Cannes Lions A Journey Through
employees feel supported. The initiative works wi
Patient Centricity - Cannes Lions
Cannes Lions - Patient Centricity We know that
Medical Affairs I believe medical leaders of the
its expanded brief. This is a concept referred to
Cannes Lions - Data WITH BIG DATA COMES
Cannes Lions - Marketing REC
Marketing - Cannes Lions Designers nee They n
Cannes Lions - Marketing d to have a differen
Innovation - Cannes Lions THE DEVELOPING M
Cannes Lions - Innovation When we think of in in
Innovation - Cannes Lions
Cannes Lions - Innovation voiceovers. It’s
Patient Centricity - Cannes Lions
Cannes Lions - Patient Centricity It is notable
Medical Affairs RE
Medical Affairs ucate and engage the d careg
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