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<br /> THE OFFICIAL PUBLICATION OF LICENSING EXPO<br /> THE LICENSING INDUSTRY'S THOUGHT LEADER LICENSEGLOBAL.COM<br /> MAY 24, 2022 | DAY 1<br /> 2022<br /> Welcome to the Greatest Licensing Show!<br /> It's official – you've made it to Vegas, you've got<br /> your mask at the ready, likely you're in some new<br /> designer duds … and you're more than eager to<br /> kick off three days of<br /> networking, long overdue<br /> in-person catch-ups and<br /> serious deal-making.<br /> Take a look around the<br /> show floor and, while<br /> you'll see many familiar<br /> faces, there's plenty of<br /> new things to spot from<br /> exhibitors like Jazwares<br /> to activations that are<br /> capitalizing on the<br /> event's 2022 theme<br /> – Location-Based Experiences. Companies like<br /> BuzzFeed, Crayola, Feld Entertainment, Hasbro<br /> and LAI Games are showcasing how IP can come<br /> to life through st<a title="Licensing Expo 2022 - Day 1 page 1" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=1"> THE OFFICIAL PUBLICATION OF LICENSING EXPO </a> <a title="Licensing Expo 2022 - Day 1 page 2" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=2"> 2</a> <a title="Licensing Expo 2022 - Day 1 page 3" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=3"> Mattel Adventure Park to Add Brand Experiences </a> <a title="Licensing Expo 2022 - Day 1 page 4" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=4"> The Licensing Industry's Thought Leader LICENSEGL</a> <a title="Licensing Expo 2022 - Day 1 page 5" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=5"> Day 1 NEWS, DEALS AND MORE Crayola Expands Li</a> <a title="Licensing Expo 2022 - Day 1 page 6" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=6"> Day 1 INSIGHT, DEALS AND MORE Licensing Int</a> <a title="Licensing Expo 2022 - Day 1 page 7" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=7"> 7 © 2022 HASBRO</a> <a title="Licensing Expo 2022 - Day 1 page 8" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=8"> Day 1 INSIGHT, DEALS AND MORE MGM Expands L</a> <a title="Licensing Expo 2022 - Day 1 page 9" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=9"> `IT' Themed Escape Room Coming to Las Vegas </a> <a title="Licensing Expo 2022 - Day 1 page 10" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=10"> Day 1 INSIGHT, DEALS AND MORE LBE 101 with </a> <a title="Licensing Expo 2022 - Day 1 page 11" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=11"> Licensing Expo Marks In-Person Return with Openin</a> <a title="Licensing Expo 2022 - Day 1 page 12" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=12"> Day 1 INSIGHT, DEALS AND MORE 20 Minutes with </a> <a title="Licensing Expo 2022 - Day 1 page 13" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=13"> Day 1 NEWS, DEALS AND MORE Legendary Partners </a> <a title="Licensing Expo 2022 - Day 1 page 14" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=14"> Day 1 INSIGHT, DEALS AND MORE Riot Games Bring</a> <a title="Licensing Expo 2022 - Day 1 page 15" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=15"> Striker Marks 40th Anniversary of `Creepshow' </a> <a title="Licensing Expo 2022 - Day 1 page 16" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=16"> Day 1 INSIGHT, DEALS AND MORE Dr. Seuss Announ</a> <a title="Licensing Expo 2022 - Day 1 page 17" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=17"> 17</a> <a title="Licensing Expo 2022 - Day 1 page 18" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=18"> Day 1 INSIGHT, DEALS AND MORE LAIKA, Converse </a> <a title="Licensing Expo 2022 - Day 1 page 19" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=19"> Day 1 NEWS, DEALS AND MORE Funko Reveals Ne</a> <a title="Licensing Expo 2022 - Day 1 page 20" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=20"> Day 1 INSIGHT, DEALS AND MORE `CoCoMelon' t</a> <a title="Licensing Expo 2022 - Day 1 page 21" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=21"> ALWAYS TIME TO DUEL! 21 ©2020 Studio Dice/SH</a> <a title="Licensing Expo 2022 - Day 1 page 22" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=22"> Day 1 INSIGHT, DEALS AND MORE LMCA Expands Glo</a> <a title="Licensing Expo 2022 - Day 1 page 23" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=23"> GETREADYTOPLAY! 23 ©Konami Digital Entertainm</a> <a title="Licensing Expo 2022 - Day 1 page 24" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=24"> Day 1 INSIGHT, DEALS AND MORE `Top Gun'-Ins</a> <a title="Licensing Expo 2022 - Day 1 page 25" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=25"> Official SHOW DIRECTORY OFFICIAL SPONSOR </a> <a title="Licensing Expo 2022 - Day 1 page 26" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=26"> 26</a> <a title="Licensing Expo 2022 - Day 1 page 27" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=27"> 27 SOCIAL NEWSLETTER WEBINAR WEBINAR WEB</a> <a title="Licensing Expo 2022 - Day 1 page 28" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=28"> 2022 Event Guide OPENING HOURS IN-PERSON Tuesda</a> <a title="Licensing Expo 2022 - Day 1 page 29" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=29"> 29</a> <a title="Licensing Expo 2022 - Day 1 page 30" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=30"> Visitor Features and Highlights Don't miss our n</a> <a title="Licensing Expo 2022 - Day 1 page 31" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=31"> SEGA – Booth Q226 Join Sonic in the battle to sav</a> <a title="Licensing Expo 2022 - Day 1 page 32" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=32"> Licensing Expo 2022 Agenda Tuesday, May 24 Orient</a> <a title="Licensing Expo 2022 - Day 1 page 33" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=33"> 33</a> <a title="Licensing Expo 2022 - Day 1 page 34" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=34"> produced by Licensing Expo welcomes the ret</a> <a title="Licensing Expo 2022 - Day 1 page 35" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=35"> 35</a> <a title="Licensing Expo 2022 - Day 1 page 36" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=36"> Exhibitor List 2nd Coming Comix / The Bunker Medi</a> <a title="Licensing Expo 2022 - Day 1 page 37" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=37"> Drizzle Art E</a> <a title="Licensing Expo 2022 - Day 1 page 38" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=38"> Magic Wheelchair A128 UN</a> <a title="Licensing Expo 2022 - Day 1 page 39" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=39"> Spin Master U20</a> <a title="Licensing Expo 2022 - Day 1 page 40" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=40"> 2022 FLOOR PLAN </a> <a title="Licensing Expo 2022 - Day 1 page 41" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=41"> About Us About Licensing Expo www.licensingexpo</a> <a title="Licensing Expo 2022 - Day 1 page 42" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=42"> 42 THE LEADING </a> <a title="Licensing Expo 2022 - Day 1 page 43" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=43"> 43 MAGAZINE | PODCAST | WEBINARS | INSIGHTS WWW</a> <a title="Licensing Expo 2022 - Day 1 page 44" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=44"> SEE YOU IN MAY 2023 2023 </a> <a title="Licensing Expo 2022 - Day 1 page 45" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=45"> 45 Follow us! t bioworldmerch.com </a> <a title="Licensing Expo 2022 - Day 1 page 46" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=46"> Day 1 INSIGHT, DEALS AND MORE Netflix Introdu</a> <a title="Licensing Expo 2022 - Day 1 page 47" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=47"> Rainbow Shines a Spotlight on New Art Trends </a> <a title="Licensing Expo 2022 - Day 1 page 48" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=48"> Day 1 INSIGHT, DEALS AND MORE </a> <a title="Licensing Expo 2022 - Day 1 page 49" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=49"> Day 1 NEWS, DEALS AND MORE MHS Unveils Thre</a> <a title="Licensing Expo 2022 - Day 1 page 50" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=50"> Day 1 INSIGHT, DEALS AND MORE The Brand Liaiso</a> <a title="Licensing Expo 2022 - Day 1 page 51" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=51"> Day 1 NEWS, DEALS AND MORE Sanrio and Nike </a> <a title="Licensing Expo 2022 - Day 1 page 52" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=52"> Day 1 INSIGHT, DEALS AND MORE Jewel Highlights</a> <a title="Licensing Expo 2022 - Day 1 page 53" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=53"> Day 1 NEWS, DEALS AND MORE Many Hands Make Lig</a> <a title="Licensing Expo 2022 - Day 1 page 54" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=54"> Day 1 INSIGHT, DEALS AND MORE Licensing Dea</a> <a title="Licensing Expo 2022 - Day 1 page 55" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=55"> Wyrd Media Intros Artists Wyrd Media, an art</a> <a title="Licensing Expo 2022 - Day 1 page 56" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=56"> Day 1 INSIGHT, DEALS AND MORE 10 Minutes with </a> <a title="Licensing Expo 2022 - Day 1 page 57" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=57"> All About Dorna Sports Founded in 1988, Dor</a> <a title="Licensing Expo 2022 - Day 1 page 58" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=58"> Day 1 INSIGHT, DEALS AND MORE LAI Games Revise</a> <a title="Licensing Expo 2022 - Day 1 page 59" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=59"> 10 Minutes with ... SEGA Video games are a </a> <a title="Licensing Expo 2022 - Day 1 page 60" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=60"> Day 1 INSIGHT, DEALS AND MORE </a> <a title="Licensing Expo 2022 - Day 1 page 61" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=61"> Basquiat Teams with Epic Games for Back Blings </a> <a title="Licensing Expo 2022 - Day 1 page 62" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=62"> Day 1 INSIGHT, DEALS AND MORE `Warhammer 40</a> <a title="Licensing Expo 2022 - Day 1 page 63" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=63"> How to Build Retail Activations with Smiley </a> <a title="Licensing Expo 2022 - Day 1 page 64" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=64"> Day 1 INSIGHT, DEALS AND MORE kiWW Partners</a> <a title="Licensing Expo 2022 - Day 1 page 65" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=65"> Day 1 NEWS, DEALS AND MORE </a> <a title="Licensing Expo 2022 - Day 1 page 66" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=66"> Day 1 INSIGHT, DEALS AND MORE Frosted Flake</a> <a title="Licensing Expo 2022 - Day 1 page 67" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=67"> 67</a> <a title="Licensing Expo 2022 - Day 1 page 68" href="https://secure.viewer.zmags.com/publication/8da8ba7d?page=68"> 68</a>