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<br /> IN<br /> ISSUE 2 | DECEMBER 2011PACKAGING<br /> SIDE<br /> <br /> Grand Designs<br /> Shaper of brand identity, unique communication medium and essential<br /> marketing tool: how designers are unleashing the potential of packaging<br /> IMAGES COURTESY OF APPLE INC<br /> IN PACKAGING<br /> SIDE<br /> ISSUE 2 | DECEMBER 2011<br /> INDUSTRY<br /> NEWS<br /> Advertorial<br /> CHALLENGING MARKET EXPECTATIONS<br /> AQUAFLEX WATER WASH PLATES - A<br /> VIABLE ALTERNATIVE TO SOLVENT?<br /> Most Flexible Packaging Printers purchase<br /> Trade Shop plates, mainly due to the high cost<br /> of solvent processing. Whilst there have been<br /> alternative technologies available, quality has<br /> been an issue, until now. Dantex Aquaflex plates<br /> achieve a print quality, which successfully<br /> challenges all other current options, together<br /> with the positive environmental impact of<br /> high speed processing and the elimination<br /> of solve<a title="Inside Packaging | Issue 2 | December 2011 page 1" href="https://secure.viewer.zmags.com/publication/85ecb97c?page=1"> IN ISSUE 2 | DECEMBER 2011PACKAGING SIDE </a> <a title="Inside Packaging | Issue 2 | December 2011 page 2" href="https://secure.viewer.zmags.com/publication/85ecb97c?page=2"> IN PACKAGING SIDE ISSUE 2 | DECEMBER 2011</a> <a title="Inside Packaging | Issue 2 | December 2011 page 3" href="https://secure.viewer.zmags.com/publication/85ecb97c?page=3"> INDUSTRY NEWS</a> <a title="Inside Packaging | Issue 2 | December 2011 page 4" href="https://secure.viewer.zmags.com/publication/85ecb97c?page=4"> Advertorial CHALLENGING MARKET EXPECTATIONS AQUAF</a> <a title="Inside Packaging | Issue 2 | December 2011 page 5" href="https://secure.viewer.zmags.com/publication/85ecb97c?page=5"> IMAGE COURTESY OF APPLE INC As well as prote</a> <a title="Inside Packaging | Issue 2 | December 2011 page 6" href="https://secure.viewer.zmags.com/publication/85ecb97c?page=6"> IMAGE COURTESY OF APPLE INC</a> <a title="Inside Packaging | Issue 2 | December 2011 page 7" href="https://secure.viewer.zmags.com/publication/85ecb97c?page=7"> www.pago.com Labels and La</a> <a title="Inside Packaging | Issue 2 | December 2011 page 8" href="https://secure.viewer.zmags.com/publication/85ecb97c?page=8"> A League of Their Own Those honoure</a> <a title="Inside Packaging | Issue 2 | December 2011 page 9" href="https://secure.viewer.zmags.com/publication/85ecb97c?page=9"> </a> <a title="Inside Packaging | Issue 2 | December 2011 page 10" href="https://secure.viewer.zmags.com/publication/85ecb97c?page=10"> Brand Transformations Overhauling the packaging </a> <a title="Inside Packaging | Issue 2 | December 2011 page 11" href="https://secure.viewer.zmags.com/publication/85ecb97c?page=11"> Packaging is part of the overall communication mi</a> <a title="Inside Packaging | Issue 2 | December 2011 page 12" href="https://secure.viewer.zmags.com/publication/85ecb97c?page=12"> accelerate your success ... ... </a> <a title="Inside Packaging | Issue 2 | December 2011 page 13" href="https://secure.viewer.zmags.com/publication/85ecb97c?page=13"> Mr&Mrs Goodbye Average In their effort to a</a> <a title="Inside Packaging | Issue 2 | December 2011 page 14" href="https://secure.viewer.zmags.com/publication/85ecb97c?page=14"> DESIGN IS ABOUT people, not things: this is the m</a> <a title="Inside Packaging | Issue 2 | December 2011 page 15" href="https://secure.viewer.zmags.com/publication/85ecb97c?page=15"> The trend of brands starting to face the fact tha</a> <a title="Inside Packaging | Issue 2 | December 2011 page 16" href="https://secure.viewer.zmags.com/publication/85ecb97c?page=16"> As the EU sets out to tighten up laws on </a> <a title="Inside Packaging | Issue 2 | December 2011 page 17" href="https://secure.viewer.zmags.com/publication/85ecb97c?page=17"> The new regulations will have a decided effect on</a> <a title="Inside Packaging | Issue 2 | December 2011 page 18" href="https://secure.viewer.zmags.com/publication/85ecb97c?page=18"> IN PACKAGING SIDE Editorial Head of Editorial a</a> <a title="Inside Packaging | Issue 2 | December 2011 page 19" href="https://secure.viewer.zmags.com/publication/85ecb97c?page=19"> </a>