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Zmags
Marketing
Toolkit
For Marriage and Family Therapists
Table of
Contents
Introduction 01
Brand Positioning 02
Marketing 101 Essentials 06
Template MFT Bio 07
Key Messaging 08
Websites 10
Additional Marketing R esources 13
Marketing 201 14
SEO 15
Social Media 16
Using AI 20
Maintenance 22
Market Research 23
Introduction
T
herapists are highly trained to help people h
Marketing Toolkit For Marriage and Family Therapi
Table of Contents Introduction
Introduction T herapists ar
Brand Positioning Creating Your Brand and Elevato
How to Create a Brand 1 Reflect on Your Values
Develop an Elevator Pitch An elevator pitch is a
Visual and Design Elements Once you’ve decided on
Marketing 101 Essentials
Template MFT Bio This template will help you cre
Key Messaging Here are some key messaging points
About the profession Marriage and Family Therapis
Marriage and Family Therapists online Website
Must Haves For buiding your website About Me
Should Haves For buiding your website About Me
Additional Marketing Resources CAMFT has marketin
Marketing 201
SEO Search Engine Optimization (SEO) is the pract
Social Media In today’s digital age, a strong soc
LinkedIn: Audience: Professionals across various
Best Practices D Maintain client confidentiality
Content Ideas Mental health
Using AI to Up Your Marketing Game Artificial Int
3. Content Creation for Social Media Post Ideas a
Maintenance Marketing is ongoing work, just like
Additional Information: Market Research CAMFT con
www.camft.org