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<br /> <br /> <br /> THE MILLENNI<br /> Navigating a S<br /> AL TRAVELER<br /> ea of Success<br /> SM A<br /> <br /> 1 <br /> Table of Contents<br /> 6<br /> MILLENNIALS... WHO?<br /> 12 LET’S GET DIGITAL<br /> 20 CLOSING SALES AND EARNING LOYALTY<br /> 28 ROYAL CARIBBEAN: GENERATION GAME CHANGING<br /> 34 LOYAL TO YOU ALWAYS<br /> 2<br /> 3<br /> Perfect Day at CocoCay, Bahamas<br /> Opportunity is Calling<br /> For decades, baby boomers and Generation X have<br /> been the travel industry’s biggest profit center. But<br /> that’s starting to change as another generation has<br /> grown up — millennials. And it’s time to take notice.<br /> The landscape of vacations has evolved, and the<br /> landscape of consumers is evolving right along with it.<br /> Within the next few years, millennials will become the<br /> largest customer base of vacation goers. That’s a big<br /> deal. Because this is a generation wildly differe<a title="19068453_Millenial_Trade_eBook-7_Interactive page 1" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=1"> THE MILLENNI Navigating a S AL TRAVELER e</a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 2" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=2"> 1 </a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 3" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=3"> Table of Contents 6 MILLENNIALS... WHO? 12 </a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 4" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=4"> 3 Perfect Day at CocoCay, Bahamas</a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 5" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=5"> Opportunity is Calling For decades, baby boomers</a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 6" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=6"> Royal Caribbean® private destination — Labadee®, </a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 7" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=7"> 6 1 MILLENNIALS... WHO?</a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 8" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=8"> Suspension Bridge — Fort de France, Martinique </a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 9" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=9"> MILLENNIALS...WHO? Hear the term millennial, and</a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 10" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=10"> MILLENNIALS...WHO? Surprised? Well, there’s more</a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 11" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=11"> Interesting, right? Here’s more food for thought.</a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 12" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=12"> FlowRider® surf simulator 11</a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 13" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=13"> 2 LET’S GET DIGITAL 12</a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 14" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=14"> 13</a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 15" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=15"> LET’S GET DIGITAL Time for Screen Time So now yo</a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 16" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=16"> LET’S GET DIGITAL Web Window Shopping Your websi</a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 17" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=17"> Optimized for Success A polished website will se</a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 18" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=18"> LET’S GET DIGITAL </a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 19" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=19"> Here are a few ways to make Facebook and Instagra</a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 20" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=20"> The BlasterSM — Navigator of the Seas® 19</a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 21" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=21"> 3 CLOSING SALES AND EARNING LOY</a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 22" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=22"> North Star® 21</a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 23" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=23"> CLOSING SALES AND EARNING LOYALTY Changing Times.</a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 24" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=24"> CLOSING SALES AND EARNING LOYALTY Engage On Their</a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 25" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=25"> Personalization Pioneering Personalizing the con</a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 26" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=26"> CLOSING SALES AND EARNING LOYALTY Reviews, Referr</a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 27" href="https://secure.viewer.zmags.com/publication/6e66e96c?page=27"> The numbers speak for themselves — and that’s why</a> <a title="19068453_Millenial_Trade_eBook-7_Interactive page 28" 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