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Best regards
Zmags
APRIL 2019 VOL. 25 ISSUE 4
Replenishing
the Ranks
Smart Fluids
for Smart
Factories
The Gold Standard
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ergonnsa.com
North & South America +1 601 933 3000
ergoninternational.com
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Strength . Security . Service . Supply . Success
PUBLISHER'S LETTER
Success Is in the Eye of
the Reader
T he best display ads are capable of
attracting readers' attention, educat-
ing them about your company and
leaving them with a convincing message.
Each year, independent firm Readex
Research conducts an Ad Perception
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APRIL 2019 VOL. 25 ISSUE 4
The Gold Standard ,YNVUOHZILLUYL
PUBLISHER'S LETTER Success Is in the Eye of th
APRIL 2019 VOL. 25 ISSUE 4 TABLE OF CO
Rotterdam is ready… Our completion of our Rotte
AUTOMOTIVE The Wheels of Change Turn Slowly
NYNAS AMERICAS GOING STRONG With more than two de
Continued from page 6 we had both an SAE 15W- 40
UP TO 2% 92 Million Fuel Savings vs. 15
Continued from page 8 resistance, shear stabilit
have the same HTHS range. They're designed to flo
BEST PRACTICES What's in a Name? In Februar
Continued from page 12 way. Review how other comp
the project is something you wish to keep secret
NEED TO KNOW How Do You Know It's Synthetic?
group II base oils regular, reliable supply and
Continued from page 16 motor oils, and laboratory
and the finished lubricants that make use of them
2018 Base Oils Flowed Unimpeded W
In PCMO, you need a partner at the heart of chang
Continued from page 20 Other base oil produce
Pennsylvania 2,400 b/d Group I and Group II refin
U.S. Monthly Production of Base Oils (millions of
QUALITY DRIVES. 1HZ2UJDQLF)ULFWLRQ0RGLƭHU Additi
Continued from page 24 ued demand for Group II a
for Group III and Group III+ base oils. “Market g
Replenishing 28 APRIL 2019
the Ranks BY KIARA CANDELARIA Photo: David Bu
unfilled in that timeframe. As a result, a persis
Remember the Middleman
Continued from page 30 the need to increase the
mends that the ambassador be under the age of 26
Cashing BY GEORGE GILL Automakers have caugh
Genuine Oils A mechanic pours Twin Power
OEM genuine oils has been driven by a mix of busi
Continued from page 36 Continuing the Upward
use of turbocharged gasoline direct- injection en
Lubricant Marketers' Guide to the Upside BY S
recovery as we look toward investment opportuniti
by way of increased penetra- tion of national oil
Continued from page 42 lines and services for tra
customer service centers. Organization. Empow
Smart Factories Seek Smarter Fluids While many of
Robots work in the GAC New Energy factory in Guan
LUBRICANT CONSUMPTION IN CHINA Overall Lubricant
A DECADE OF TRACKING THE INDUSTRY The 10th Annu
Continued from page 48 economic downturn as Chine
home to fierce competition that contin- ues to dr
PRODUCT NEWS PRODUCT NEWS Grind along
Licensed base oils supplied by:
PRODUCT NEWS No oil, no chlori
be installed on a non- networked local PC, while
PLACES'N'FACES PLACES'N'FACES Amalie Acquires LS
WHEN YOU HAVE A CLEAR PATH, ANYTHING IS POSSIBLE.
PLACES'N'FACES Continued from page 56
What impact will EVs have on the lubricants marke
PLACES'N'FACES Castrol's
are using the API engine oil marks without API ap
PLACES'N'FACES Cosmo, Cepsa
Jeannine Schoenecker as president and chief opera
BASE OIL REPORT The Calm Before the Storm
YOUR BUSINESS Let's Hang On to Those Old Folks
Premier Base Oils Sustainable to support your gro
“Battenfeld strives to deliver on our `Quality Wi