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<br /> IN DRINKS<br /> SIDE<br /> IN ASSOCIATION WITH<br /> ISSUE 4 MAY 2013<br /> THE PROBIOTICS DEBATE IN EUROPE<br /> RESEARCH INTO PLASTIC BEER BOTTLES<br /> TEA GETS A TRENDY MAKEOVER<br /> Brand Appeal<br /> How the beverage giants build brand loyalty by marketing a lifestyle<br /> IN DRINKS<br /> SIDE<br /> ISSUE 4 IN ASSOCIATION WITH<br /> MAY 2013<br /> sipa@zoppas.com | www.sipa.it<br /> SIPA S.p.A.<br /> Via Caduti del Lavoro, 3<br /> 31029 Vittorio Veneto (TV) - Italy<br /> Phone: +39 0438 911511<br /> INDUSTRY NEWS<br /> ASIAN<br /> MARKET<br /> OUTLOOK:<br /> Soft Drinks<br /> AS THE ASIAN SOFT DRINKS<br /> MARKET GOES BACK TO BASICS<br /> STEPHANIE PHILLIPS ASKS<br /> PHILIPPE CHAN, ASIA ACCOUNT<br /> DIRECTOR AT CANADEAN, HOW THE<br /> MARKET HAS BEEN DOING IN THE<br /> FIRST<a title="Inside Drinks | Issue 4 | May 2013 page 1" href="https://secure.viewer.zmags.com/publication/6b71932c?page=1"> IN DRINKS SIDE IN ASSOCIATION WITH ISSUE </a> <a title="Inside Drinks | Issue 4 | May 2013 page 2" href="https://secure.viewer.zmags.com/publication/6b71932c?page=2"> IN DRINKS SIDE ISSUE 4 IN ASSOCIA</a> <a title="Inside Drinks | Issue 4 | May 2013 page 3" href="https://secure.viewer.zmags.com/publication/6b71932c?page=3"> sipa@zoppas.com | www.sipa.it </a> <a title="Inside Drinks | Issue 4 | May 2013 page 4" href="https://secure.viewer.zmags.com/publication/6b71932c?page=4"> INDUSTRY NEWS</a> <a title="Inside Drinks | Issue 4 | May 2013 page 5" href="https://secure.viewer.zmags.com/publication/6b71932c?page=5"> ASIAN MARKET OUTLOOK: Soft Drinks AS </a> <a title="Inside Drinks | Issue 4 | May 2013 page 6" href="https://secure.viewer.zmags.com/publication/6b71932c?page=6"> </a> <a title="Inside Drinks | Issue 4 | May 2013 page 7" href="https://secure.viewer.zmags.com/publication/6b71932c?page=7"> </a> <a title="Inside Drinks | Issue 4 | May 2013 page 8" href="https://secure.viewer.zmags.com/publication/6b71932c?page=8"> Coca-Cola topped Interbrand’s Best Brands </a> <a title="Inside Drinks | Issue 4 | May 2013 page 9" href="https://secure.viewer.zmags.com/publication/6b71932c?page=9"> </a> <a title="Inside Drinks | Issue 4 | May 2013 page 10" href="https://secure.viewer.zmags.com/publication/6b71932c?page=10"> </a> <a title="Inside Drinks | Issue 4 | May 2013 page 11" href="https://secure.viewer.zmags.com/publication/6b71932c?page=11"> Fighting forGOOD BACTERIA The probiotics food and</a> <a title="Inside Drinks | Issue 4 | May 2013 page 12" href="https://secure.viewer.zmags.com/publication/6b71932c?page=12"> </a> <a title="Inside Drinks | Issue 4 | May 2013 page 13" href="https://secure.viewer.zmags.com/publication/6b71932c?page=13"> </a> <a title="Inside Drinks | Issue 4 | May 2013 page 14" href="https://secure.viewer.zmags.com/publication/6b71932c?page=14"> Tea’s proven health benefits are giving it a popul</a> <a title="Inside Drinks | Issue 4 | May 2013 page 15" href="https://secure.viewer.zmags.com/publication/6b71932c?page=15"> IMAGE COURTESY OF ANA DANE </a> <a title="Inside Drinks | Issue 4 | May 2013 page 16" href="https://secure.viewer.zmags.com/publication/6b71932c?page=16"> HYGIENIC LOAD CELLS TE</a> <a title="Inside Drinks | Issue 4 | May 2013 page 17" href="https://secure.viewer.zmags.com/publication/6b71932c?page=17"> FIZZ Ireland’s CRANN Institute and brewing compan</a> <a title="Inside Drinks | Issue 4 | May 2013 page 18" href="https://secure.viewer.zmags.com/publication/6b71932c?page=18"> IMAGES COURTESY OF SABMILLER</a> <a title="Inside Drinks | Issue 4 | May 2013 page 19" href="https://secure.viewer.zmags.com/publication/6b71932c?page=19"> Stability in performance, durability of operation</a> <a title="Inside Drinks | Issue 4 | May 2013 page 20" href="https://secure.viewer.zmags.com/publication/6b71932c?page=20"> Recently sherry has managed to escape the gra</a> <a title="Inside Drinks | Issue 4 | May 2013 page 21" href="https://secure.viewer.zmags.com/publication/6b71932c?page=21"> </a> <a title="Inside Drinks | Issue 4 | May 2013 page 22" href="https://secure.viewer.zmags.com/publication/6b71932c?page=22"> Putting the FROLIC INTO NON-ALCOHOLIC GOING OUT </a> <a title="Inside Drinks | Issue 4 | May 2013 page 23" href="https://secure.viewer.zmags.com/publication/6b71932c?page=23"> </a> <a title="Inside Drinks | Issue 4 | May 2013 page 24" href="https://secure.viewer.zmags.com/publication/6b71932c?page=24"> WORLD JUICE DAY May 30th, 2013 Istanbul Visit the</a> <a title="Inside Drinks | Issue 4 | May 2013 page 25" href="https://secure.viewer.zmags.com/publication/6b71932c?page=25"> IN DRINKS SIDE Editorial Head of Editorial a</a>