<br />
Issue 09 April 2020 emg-gold.com<br />
14 Catalyst of Pharma: 18 Infographic: Improving 22 Best Supporting Role: 28 The Evolving World of<br />
Iskra Reic Access in Africa Patient Organisations Mergers and Acquisitions<br />
HUMAN<br />
CONNECTIONS IN THE<br />
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<a title="GOLD 09 page 1" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=1"> Issue 09 April 2020 emg-gold.com 14 Catalyst of </a>
<a title="GOLD 09 page 2" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=2"> LET US TAKE CARE OF YOUR PODCASTS AND WEBINARS R</a>
<a title="GOLD 09 page 3" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=3"> THE CONTRIBUTORS Words by Michaila Byrne J</a>
<a title="GOLD 09 page 4" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=4"> 06 08 14 20 28 34 CONTENTS 05 0</a>
<a title="GOLD 09 page 5" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=5"> News SPOTLIGHT In this issue of GOLD, we’re </a>
<a title="GOLD 09 page 6" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=6"> Marketing Whilst 89% of pharma C</a>
<a title="GOLD 09 page 7" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=7"> A good leader wears many </a>
<a title="GOLD 09 page 8" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=8"> Marketing HUMAN CONNECTIONS IN THE DIGITAL </a>
<a title="GOLD 09 page 9" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=9"> Marketing Forget about what the trend</a>
<a title="GOLD 09 page 10" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=10"> Marketing 71% </a>
<a title="GOLD 09 page 11" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=11"> potential. “We are working on combining face-to-f</a>
<a title="GOLD 09 page 12" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=12"> Marketing WRITING RACONTEURS INTO PHARMA</a>
<a title="GOLD 09 page 13" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=13"> The Success of Storytelling in Creative Campaigns</a>
<a title="GOLD 09 page 14" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=14"> Interview Catalyst of Pharma I have always trie</a>
<a title="GOLD 09 page 15" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=15"> 15</a>
<a title="GOLD 09 page 16" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=16"> Catalyst of Pharma WHEN YOU SET OUT TO STUDY </a>
<a title="GOLD 09 page 17" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=17"> Push yourself out of your comfort zone to explore</a>
<a title="GOLD 09 page 18" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=18"> IMPROVING ACCESS IN AFRICA ROCHE AND NOVO NOR</a>
<a title="GOLD 09 page 19" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=19"> There are many notable initiatives in place by ph</a>
<a title="GOLD 09 page 20" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=20"> Medical Affairs P</a>
<a title="GOLD 09 page 21" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=21"> companies are far less accomplished at. “There’s </a>
<a title="GOLD 09 page 22" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=22"> Medical Affairs BES</a>
<a title="GOLD 09 page 23" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=23"> But while the benefits are acknowledged, patient o</a>
<a title="GOLD 09 page 24" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=24"> Medical Affairs DRUG LAUNCH: IT’S A MARATHON, N</a>
<a title="GOLD 09 page 25" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=25"> “Launch preparation activities in the pharma indu</a>
<a title="GOLD 09 page 26" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=26"> International </a>
<a title="GOLD 09 page 27" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=27"> News SP ONFUL OF COLLABORATIONS W </a>
<a title="GOLD 09 page 28" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=28"> International THE EVOLVING WORLD OF MERGERS AND </a>
<a title="GOLD 09 page 29" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=29"> Shopping around randomly without a clear vision a</a>
<a title="GOLD 09 page 30" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=30"> GORELY RECRUIT ACQUIRING THE PEOPLE YOU NEED At </a>
<a title="GOLD 09 page 31" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=31"> Patients PATIENT DATA: OPTING IN OR OUT? W</a>
<a title="GOLD 09 page 32" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=32"> Patients MAKING A COMMIT</a>
<a title="GOLD 09 page 33" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=33"> Patients All disease awareness campaigns and </a>
<a title="GOLD 09 page 34" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=34"> Marketing INTEGRATING WELLNESS INTO TREATM</a>
<a title="GOLD 09 page 35" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=35"> 40% of patients say they are increasi</a>
<a title="GOLD 09 page 36" href="https://secure.viewer.zmags.com/publication/6b5683a9?page=36"> </a>