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<br /> February 2018<br /> beefmagazine.com<br /> Harlan: What's next in<br /> the beef price cycle? Page 10<br /> A bull's<br /> worth<br /> BEEF's<br /> lineup There are places where it makes<br /> of 2018 sense to cut costs.<br /> pickups<br /> Page 18 Genetics isn't one of them.<br /> Inside:<br /> Running on empty PAGE 26<br /> Across-breed EPDs PAGE 40<br /> Burke: Tips on cow herd<br /> fertility PAGE 62<br /> Remember when<br /> “MADE IN AMERICA”<br /> meant something?<br /> It still does<br /> Always ask for Y-Tex® All-American® ear tags for<br /> American quality at its very best. Our All-American® tags<br /> feature an advanced polyurethane formulation for greater<br /> ÁH[LELOLW\DQGGXUDELOLW\$ORQJ ULEEHGQHFNWRSUHYHQW<br /> EUHDNDJHDQGDOORZIRUJUHDWHUWDJYLVLELOLW\$ÁH[LEOHPDOH<br /> EXWWRQDQGSURYHQ6QDS /RN® collar to prevent snagging an<a title="February 2018 page 1" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=1"> February 2018 beefmagazine.com Harlan</a> <a title="February 2018 page 2" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=2"> Remember when “MADE IN AMERICA” meant somethi</a> <a title="February 2018 page 3" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=3"> Vol. 54, No. 6 February 2018 </a> <a title="February 2018 page 4" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=4"> Editor's Roundup Why we still</a> <a title="February 2018 page 5" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=5"> E J K </a> <a title="February 2018 page 6" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=6"> Educational coloring book features tiny superhero</a> <a title="February 2018 page 7" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=7"> Farm Town Strong campaign addresses rural opioid </a> <a title="February 2018 page 8" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=8"> Advertisement PRODUCT INFORMATION NADA #141-450</a> <a title="February 2018 page 9" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=9"> FOR PAIN AND FEVER IN CATTLE, RELIEF IS IN THE PA</a> <a title="February 2018 page 10" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=10"> Market Adviser What's next in the bee</a> <a title="February 2018 page 11" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=11"> into the next cattle cycle. Gross income per</a> <a title="February 2018 page 12" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=12"> ```Harlan Hughes (excluding labor and management</a> <a title="February 2018 page 13" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=13"> </a> <a title="February 2018 page 14" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=14"> Genetic Management A bull's worth There are place</a> <a title="February 2018 page 15" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=15"> First is getting a cow bred by any bull. “Som</a> <a title="February 2018 page 16" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=16"> Advertisement Extended-Release Injectable Parasit</a> <a title="February 2018 page 17" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=17"> Here, T I M E I S M E A S U R E D I N GENERATION</a> <a title="February 2018 page 18" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=18"> 2018 Truck Lineup Hauling in style Today's pickup</a> <a title="February 2018 page 19" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=19"> Ram Harvest Edition Ram is celebrating its a</a> <a title="February 2018 page 20" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=20"> 2018 Truck Lineup </a> <a title="February 2018 page 21" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=21"> GMC Sierra 2500HD and 3500HD The GMC Sierra </a> <a title="February 2018 page 22" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=22"> 2018 Truck Lineup Chev</a> <a title="February 2018 page 23" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=23"> 1 EXAR XTRA VALUE 7680B DOB:1/8/2017 SIR</a> <a title="February 2018 page 24" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=24"> 2018 Truck Lineup Ford</a> <a title="February 2018 page 25" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=25"> Congratulations Dave Steinbecker, Jr.</a> <a title="February 2018 page 26" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=26"> Health Management Stressed out and Chronic oxidat</a> <a title="February 2018 page 27" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=27"> running on empty For one thing, rations h</a> <a title="February 2018 page 28" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=28"> Advertisement 150 mg/mL ANTIMICROBIAL NADA </a> <a title="February 2018 page 29" href="https://secure.viewer.zmags.com/publication/4d0121a6?page=29"> YOU CAN'T STOP BAD WEATHER. 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