If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> APPLICATIONS, STRATEGIES AND SCIENCE FOR HEALTH AND NUTRITION<br /> <<< THE OFFICIAL PUBLICATION<br /> OF SUPPLYEXPO & NUTRACON >>><br /> SPORTS NUTRITION<br /> goes<br /> natural<br /> Sprinting to the finish line:<br /> superfruits, dairy and botanicals<br /> promise athletic benefits<br /> MARCH 2008<br /> Nutrition bars<br /> Rebounding<br /> from a flat market<br /> Energising<br /> beverages<br /> Formulations with a kick<br /> Functional aminos<br /> Going beyond<br /> the sports market<br /> Ingredients<br /> you can<br /> trust<br /> As a leading life-science company Lonza offers evidence-based health ingredients<br /> to the food, dietary supplement and pharmaceutical markets. Products carrying<br /> the following Quality Seals on the packaging show the end-consumer that they<br /> contain high quality i<a title="March 2008 page 1" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=1"> APPLICATIONS, STRATEGIES AND SCIENCE FOR HEALTH A</a> <a title="March 2008 page 2" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=2"> Ingredients you can t</a> <a title="March 2008 page 3" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=3"> If exercise does this to your shoe</a> <a title="March 2008 page 4" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=4"> Unique technology for concentrated purity Diamo</a> <a title="March 2008 page 5" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=5"> Organic and Clean? With BI’s Protexx HP® </a> <a title="March 2008 page 6" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=6"> US PHARMA LAB INCORPORATED</a> <a title="March 2008 page 7" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=7"> </a> <a title="March 2008 page 8" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=8"> </a> <a title="March 2008 page 9" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=9"> MARCH 2008 COVER IMAGE: ISTOCKPHOTO/CARACTERDESI</a> <a title="March 2008 page 10" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=10"> A LETTER FROMTHEEDITOR A Sporting Sup</a> <a title="March 2008 page 11" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=11"> Let’s Create your added value Sharing our cult</a> <a title="March 2008 page 12" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=12"> NEWS & ANALYSIS WHAT THEY SAID ON TARGETING AUDIE</a> <a title="March 2008 page 13" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=13"> </a> <a title="March 2008 page 14" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=14"> NEWS & ANALYSIS Dannon set to fight legal challen</a> <a title="March 2008 page 15" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=15"> </a> <a title="March 2008 page 16" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=16"> NEWS & ANALYSIS EU health-claims deadline passes</a> <a title="March 2008 page 17" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=17"> Searching for ways to increase the health benef</a> <a title="March 2008 page 18" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=18"> NEWS & ANALYSIS SIGNPOSTS HINTS OF THINGS TO COME</a> <a title="March 2008 page 19" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=19"> </a> <a title="March 2008 page 20" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=20"> PREVIEW | 12-16MARCH I ANAHEIM CONVENTION CEN</a> <a title="March 2008 page 21" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=21"> READY. SET. GROW. CALL 866.942.43</a> <a title="March 2008 page 22" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=22"> PREVIEW | The NutrAward: celebrating innovati</a> <a title="March 2008 page 23" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=23"> PREVIEW | New developments from title sponsor</a> <a title="March 2008 page 24" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=24"> PREVIEW | Exhibitor-presented seminars Variou</a> <a title="March 2008 page 25" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=25"> PREVIEW | plant. Hoodia gordonii is poise</a> <a title="March 2008 page 26" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=26"> PREVIEW | RESVIDA – High-performance res- vera</a> <a title="March 2008 page 27" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=27"> PREVIEW | Other features and events: Global </a> <a title="March 2008 page 28" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=28"> PREVIEW | A selected list of ingredients supp</a> <a title="March 2008 page 29" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=29"> </a> <a title="March 2008 page 30" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=30"> PREVIEW | Kyowa Hakko USA | Booth 522 An </a> <a title="March 2008 page 31" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=31"> PREVIEW | proven to promote joint health. 199</a> <a title="March 2008 page 32" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=32"> ETHICAL AND LEGAL FOCUS Building company value</a> <a title="March 2008 page 33" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=33"> Many ingredients offer the promise of an energy b</a> <a title="March 2008 page 34" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=34"> CONTRACT MANUFACTURING Dressing the part for</a> <a title="March 2008 page 35" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=35"> </a> <a title="March 2008 page 36" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=36"> INDUSTRY VIEWPOINT Why brands matter </a> <a title="March 2008 page 37" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=37"> Customers will notice the greatest breakthrough i</a> <a title="March 2008 page 38" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=38"> BUSINESS STRATEGIES Energy bars: WILL THEY RETU</a> <a title="March 2008 page 39" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=39"> Fiber Works. All Natural Viscofiber® Works Even B</a> <a title="March 2008 page 40" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=40"> BUSINESSSTRATEGIES ers are those in the 15-24 a</a> <a title="March 2008 page 41" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=41"> WHERE ARE BARS GOING? One way to get a se</a> <a title="March 2008 page 42" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=42"> BUSINESSSTRATEGIES tolerance for anything but g</a> <a title="March 2008 page 43" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=43"> Looking for a better omega-3? Introducing Omega 3</a> <a title="March 2008 page 44" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=44"> INGREDIENT FOCUS Aminos get functional Amino ac</a> <a title="March 2008 page 45" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=45"> </a> <a title="March 2008 page 46" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=46"> INGREDIENTFOCUS advantage. Arginine is a condit</a> <a title="March 2008 page 47" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=47"> </a> <a title="March 2008 page 48" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=48"> INGREDIENTFOCUS myocardial mitochondria. ose th</a> <a title="March 2008 page 49" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=49"> GMP Registered Th</a> <a title="March 2008 page 50" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=50"> FORMULATIONS Energising beverages At one time </a> <a title="March 2008 page 51" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=51"> </a> <a title="March 2008 page 52" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=52"> FORMULATIONS is not sufficient to provide optimal</a> <a title="March 2008 page 53" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=53"> </a> <a title="March 2008 page 54" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=54"> SCIENCE REVIEW Sports nutrition GOES NATURAL </a> <a title="March 2008 page 55" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=55"> © Royalty-Free/Corbis </a> <a title="March 2008 page 56" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=56"> SCIENCEREVIEW that the correlation between dama</a> <a title="March 2008 page 57" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=57"> </a> <a title="March 2008 page 58" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=58"> SCIENCEREVIEW the efficacy of fruit-based extract</a> <a title="March 2008 page 59" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=59"> Regulates glucose peaks Market appeal Ind</a> <a title="March 2008 page 60" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=60"> SCIENCEREVIEW effective in enhancing endurance c</a> <a title="March 2008 page 61" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=61"> Creatine (kree-ah-teen) vs. Creatinine (kree-AT-a</a> <a title="March 2008 page 62" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=62"> SCIENCEREVIEW (not accounted for fully in this </a> <a title="March 2008 page 63" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=63"> SAVE THE DATE! Nutracon March 4-5, 2009 Anaheim </a> <a title="March 2008 page 64" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=64"> SCIENCEREVIEW BORDERLINE NATURALS STAY STRONG ‘</a> <a title="March 2008 page 65" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=65"> • VINPOCETINE – MANUF</a> <a title="March 2008 page 66" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=66"> SCIENCEREVIEW syndrome and enhance weight loss.</a> <a title="March 2008 page 67" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=67"> The success of your private label brand re</a> <a title="March 2008 page 68" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=68"> Need A New Edge? Try this versatile new ingredie</a> <a title="March 2008 page 69" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=69"> PYCNOGENOL® KNOWS... It is known that Pycnoge</a> <a title="March 2008 page 70" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=70"> YOUR ONE STOP SHOP FOR NON-NUTRITIVE SWEETEN</a> <a title="March 2008 page 71" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=71"> Puzzled about China? We’ve put the piece</a> <a title="March 2008 page 72" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=72"> GOLD STANDARD | COMPANIES THAT ARE BREAKING NEW </a> <a title="March 2008 page 73" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=73"> </a> <a title="March 2008 page 74" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=74"> GOLD STANDARD | COMPANIES THAT ARE BREAKING NEW </a> <a title="March 2008 page 75" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=75"> 9OURCLIENTSUSE.0)CENTERTO FOCUSON WHATSIMPORTAN</a> <a title="March 2008 page 76" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=76"> RESOUR C E C ENTR E | COMPANY NEWS Viscofiber so</a> <a title="March 2008 page 77" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=77"> Any application. Weight loss, sport</a> <a title="March 2008 page 78" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=78"> RESOUR C E C ENTR E | NEW I NGREDIENTS Three la</a> <a title="March 2008 page 79" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=79"> RESOUR C E C ENTR E | NEW I NGREDIENTS New leci</a> <a title="March 2008 page 80" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=80"> RESOUR C E C ENTR E | NEW PRODUCTS NUTRITION </a> <a title="March 2008 page 81" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=81"> RESOUR C E C ENTR E | NEW PRODUCTS NEW POSSIB</a> <a title="March 2008 page 82" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=82"> RESOUR C E C ENTR E | RESEARCH CAPSULE </a> <a title="March 2008 page 83" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=83"> </a> <a title="March 2008 page 84" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=84"> RESOUR C E C ENTR E | SUPPLY SPOTLIGHT Size m</a> <a title="March 2008 page 85" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=85"> SUPPLYEXPO EXHIBITOR PRESENTED SEMINARS At Supp</a> <a title="March 2008 page 86" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=86"> RESOUR C E C ENTR E | WHAT’S ON THE WEB FUNCTION</a> <a title="March 2008 page 87" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=87"> </a> <a title="March 2008 page 88" href="https://secure.viewer.zmags.com/publication/4b75f2e9?page=88"> Heart Health Cellular Energy GRAS Aff</a>