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Best regards
Zmags
Big Five Duty Free
welcomes new CEO
and shareholder
Gebr. Heinemann
on unlocking Africa's
long-term potential
MEADFA President
Abdeslam Agzoul hails
region's resilience
PRINTED LOCALLY
- ESTABLISHED 1997 -
HELPING THE INDUSTRY GROW
NOVEMBER/DECEMBER 2025
DDF poised for
another record-
breaking year
Pi Insight: WB&S
conversion highest
in the Middle East
JTI targets fast-
growing heated
tobacco segment
Thabet Musleh
`Business is tough – use data wisely to emerge stronger'... p31
ALSO INSIDE
TRAVEL RETAIL AWARDS WINNERS | FORUM 2026 UPDATE | MEA PAX INSIGHTS
OLIVA CIGARS | PMI GTR | BAT | AL FAKHER | SUNTORY GLOBAL SPIRITS | VINARCHY
TRAVEL BLUE TALKS PROTECTING THE PLANET | AT WORK WITH DENZ VAN DER LIST
YOU'VE ARRIVED.
WELCOME
Welcome
MEA finds strengt
Big Five Duty Free welcomes new CEO and sharehold
YOU'VE ARRIVED.
WELCOME Welcome MEA finds strength in numbers
Contents
Oliva Cannes party............ 78 PMI GTR..
NEWS ROUNDUP Avolta unveils major duty-free tr
NEWS ROUNDUP Big Five Duty Free appoints new CE
WINNING THE CONSUMER VOTE TRAVEL RETAIL AWARD
Shinsegae Duty Free launches exclusive Medicube p
NEWS ROUNDUP 3 channel exclusives... Spotlightin
NEWS ROUNDUP JFKIAT and Hudson debut stores at
THE BIG PICTURE 12 TRBUSINESS
Guerlain unveils dazzling Tale of Wonders Christm
Born in Austria, rolling around the wo
TRAVEL RETAIL AWARDS Crowning the winners of the
TRAVEL RETAIL AWARDS Trophy winners gather at th
TRAVEL RETAIL AWARDS And the winners are... Here
TRAVEL RETAIL AWARDS · The Untold Stories Chapte
TRAVEL RETAIL AWARDS Highly Recommended · IGNITE
TRAVEL RETAIL AWARDS · Bottega Rose Gold – Botte
TRAVEL RETAIL AWARDS Best Airport Retail Initiat
TRAVEL RETAIL AWARDS Travelling shoppers make t
TRAVEL RETAIL AWARDS
Hôtel Martinez, Cannes TUESDAY 30 SEPTEMBER, 2025
PLATINUM SPONSOR GOLD SPONSORS
A LEGACY UNCASKED EXCLUSIVE TO TRAVEL RETAIL
TR CONSUMER FORUM TR Consumer Forum 2026 set to
PROUDLY PRESENTS The T
COVER STORY: QDF Musleh: `Business is going to
COVER STORY: QDF Above: QDF's
COVER STORY: QDF during his keynote address at t
COVER STORY: QDF Above: The Ch
COVER STORY: QDF we're trying to do. AI has been
You know them. We know gifting.
MEA PAX MEA harnesses growth & connectivity as
MEA PAX Above: In boost in the r
MEA PAX Millennials an
L'O R I G I N A L E THE NEW EAU DE PARFUM
Available exclusively at Sephora and Moroccanoil.
MEADFA 2025 “We are resilient – by numbers and
MEADFA 2025 President, at a dedicated MEADFA pre
MEADFA 2025 “For their neighbour, Saudi Arab
MEADFA 2025 Above and below: D
MEADFA 2025 problems the region is positive in t
D ubai Duty Free
GEBR. HEINEMANN Take Afri
GEBR. HEINEMANN of the session. However, he did
GEBR. HEINEMANN “We are ready to invest in the
GEBR. HEINEMANN promotional and customer experie
GEBR. HEINEMANN “Many African passengers travel
GEBR. HEINEMANN JEDDAH Heinemann JV uncloaks
GEBR. HEINEMANN JEDDAH how best to make things
GEBR. HEINEMANN JEDDAH three weeks. While
GEBR. HEINEMANN JEDDAH
GEBR. HEINEMANN JEDDAH prayer rugs, with fashi
Find your fresh match. Full of taste,
TOBACCO & NICOTINE ALTERNATIVES Smokeless produc
TOBACCO & NICOTINE ALTERNATIVES
TOBACCO & NICOTINE ALTERNATIVES and destinations
TOBACCO & NICOTINE ALTERNATIVES
Smoking kills
#1 WORLD'S SHISHA BRAND Smoking kills
TOBACCO & NICOTINE ALTERNATIVES also focusing on
2026 Summit Americas MARCH 28-31 • ROSEN SHINGLE
TOBACCO & NICOTINE ALTERNATIVES At the same time
TOBACCO & NICOTINE ALTERNATIVES competing with t
TOBACCO & NICOTINE ALTERNATIVES
NEW SENSATIONAL NEW WAY TO ENJOY T
TOBACCO & NICOTINE ALTERNATIVES
CIGARS How elevating staff training can help ga
CIGARS Above: are alre
Smoking seriously harms you and others around you
OLIVA CIGARS VCF's Riviera Sunset party at TFWA
OLIVA CIGARS SC
PMI GLOBAL TRAVEL RETAIL PMI GTR takes multi-c
PMI GLOBAL TRAVEL RETAIL to the next level, not
PMI GLOBAL TRAVEL RETAIL “A
PMI GLOBAL TRAVEL RETAIL to deliver on its purpo
PMI GLOBAL TRAVEL RETAIL Thes
PMI GLOBAL TRAVEL RETAIL journey will unlock AI'
BAT Elevated retail experiences key to building
BAT our smokeless brands responsibly across dive
BAT “There's a significant shift we are seeing t
BAT the demand for potentially reduced risk prod
AL FAKHER AIR advances its strategic
AL FAKHER We believe this unique flavour-driv
ON LOCATION: JTI JTI accelerates heated tobacco
ON LOCATION: JTI tasting experience and discover
ON LOCATION: JTI “The approval for the sale of
ON LOCATION: JTI Above L-R
ON LOCATION: JTI Above:
ON LOCATION: JTI of heated tobacco and combustib
Quality starts
WINE, BEER & SPIRITS REPORT Resilience and dive
WINE, BEER & SPIRITS REPORT Right: Dut
WINE, BEER & SPIRITS REPORT and sustainability m
N P S OF
WINE, BEER & SPIRITS REPORT Abov
WINE, BEER & SPIRITS REPORT Abo
WINE, BEER & SPIRITS REPORT Ab
Drink Responsibly
WINE, BEER & SPIRITS REPORT Abov
WINE, BEER & SPIRITS REPORT Above
WINE, BEER & SPIRITS REPORT Above
WOOD. SMOKE. SPICE. MAKE SOMETHING NICE.
RÉMY COINTREAU GTR “If we all keep innovating,
RÉMY COINTREAU GTR terms of development and inve
RÉMY COINTREAU GTR “Traffic is doing well overa
RÉMY COINTREAU GTR That plays well for a lot of
SUNTORY GLOBAL SPIRITS How Suntory Global Spiri
SUNTORY GLOBAL SPIRITS “We already have these st
HERITA MARZOTTO WINE ESTATES Exclusivity and st
VINARCHY Vinarchy: “Consumers want a story, sen
WINNER BEST WINE PRODUCT CATEGORY
SILENT POOL Storytelling and provenance key to
IAN MACLEOD DISTILLERS IMD set on driving sale
OVER TO YOU: TRAVEL BLUE Tough decisions needed
BRANDS ZONE Supercharge your shelf appeal TRBusi
BITMORE Bitmore: “Travellers want products that
As 2025 draws to a close, TRBusiness would like t
WORK LIFE Spend a workday with... Denz van der Li
COMMENT Now and Then... Middle East retains dyn