<br />
<br />
<br />
THE MILLENNI<br />
Navigating a S<br />
AL TRAVELER<br />
ea of Success<br />
SM A<br />
<br />
1 <br />
Table of Contents<br />
6<br />
MILLENNIALS... WHO?<br />
12 LET’S GET DIGITAL<br />
20 CLOSING SALES AND EARNING LOYALTY<br />
28 ROYAL CARIBBEAN: GENERATION GAME CHANGING<br />
34 LOYAL TO YOU ALWAYS<br />
2<br />
3<br />
Perfect Day at CocoCay, Bahamas<br />
Opportunity is Calling<br />
For decades, baby boomers and Generation X have<br />
been the travel industry’s biggest profit center. But<br />
that’s starting to change as another generation has<br />
grown up — millennials. And it’s time to take notice.<br />
The landscape of vacations has evolved, and the<br />
landscape of consumers is evolving right along with it.<br />
Within the next few years, millennials will become the<br />
largest customer base of vacation goers. That’s a big<br />
deal. Because this is a generation wildly differe<a title="19068453_Millenial_Trade_eBook-6_Interactive page 1" href="https://secure.viewer.zmags.com/publication/414d6226?page=1"> THE MILLENNI Navigating a S AL TRAVELER e</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 2" href="https://secure.viewer.zmags.com/publication/414d6226?page=2"> 1 </a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 3" href="https://secure.viewer.zmags.com/publication/414d6226?page=3"> Table of Contents 6 MILLENNIALS... WHO? 12 </a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 4" href="https://secure.viewer.zmags.com/publication/414d6226?page=4"> 3 Perfect Day at CocoCay, Bahamas</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 5" href="https://secure.viewer.zmags.com/publication/414d6226?page=5"> Opportunity is Calling For decades, baby boomers</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 6" href="https://secure.viewer.zmags.com/publication/414d6226?page=6"> Royal Caribbean® private destination — Labadee®, </a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 7" href="https://secure.viewer.zmags.com/publication/414d6226?page=7"> 6 1 MILLENNIALS... WHO?</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 8" href="https://secure.viewer.zmags.com/publication/414d6226?page=8"> Suspension Bridge — Fort de France, Martinique </a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 9" href="https://secure.viewer.zmags.com/publication/414d6226?page=9"> MILLENNIALS...WHO? Hear the term millennial, and</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 10" href="https://secure.viewer.zmags.com/publication/414d6226?page=10"> MILLENNIALS...WHO? Surprised? Well, there’s more</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 11" href="https://secure.viewer.zmags.com/publication/414d6226?page=11"> Interesting, right? Here’s more food for thought.</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 12" href="https://secure.viewer.zmags.com/publication/414d6226?page=12"> FlowRider® surf simulator 11</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 13" href="https://secure.viewer.zmags.com/publication/414d6226?page=13"> 2 LET’S GET DIGITAL 12</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 14" href="https://secure.viewer.zmags.com/publication/414d6226?page=14"> 13</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 15" href="https://secure.viewer.zmags.com/publication/414d6226?page=15"> LET’S GET DIGITAL Time for Screen Time So now yo</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 16" href="https://secure.viewer.zmags.com/publication/414d6226?page=16"> LET’S GET DIGITAL Web Window Shopping Your websi</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 17" href="https://secure.viewer.zmags.com/publication/414d6226?page=17"> Optimized for Success A polished website will se</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 18" href="https://secure.viewer.zmags.com/publication/414d6226?page=18"> LET’S GET DIGITAL </a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 19" href="https://secure.viewer.zmags.com/publication/414d6226?page=19"> Here are a few ways to make Facebook and Instagra</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 20" href="https://secure.viewer.zmags.com/publication/414d6226?page=20"> The BlasterSM — Navigator of the Seas® 19</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 21" href="https://secure.viewer.zmags.com/publication/414d6226?page=21"> 3 CLOSING SALES AND EARNING LOY</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 22" href="https://secure.viewer.zmags.com/publication/414d6226?page=22"> North Star® 21</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 23" href="https://secure.viewer.zmags.com/publication/414d6226?page=23"> CLOSING SALES AND EARNING LOYALTY Changing Times.</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 24" href="https://secure.viewer.zmags.com/publication/414d6226?page=24"> CLOSING SALES AND EARNING LOYALTY Engage On Their</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 25" href="https://secure.viewer.zmags.com/publication/414d6226?page=25"> Personalization Pioneering Personalizing the con</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 26" href="https://secure.viewer.zmags.com/publication/414d6226?page=26"> CLOSING SALES AND EARNING LOYALTY Reviews, Referr</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 27" href="https://secure.viewer.zmags.com/publication/414d6226?page=27"> The numbers speak for themselves — and that’s why</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 28" href="https://secure.viewer.zmags.com/publication/414d6226?page=28"> Lime and Coconut — Navigator of the Seas® 27</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 29" href="https://secure.viewer.zmags.com/publication/414d6226?page=29"> 3 ROYAL CARIBBEAN: GENERATION GA</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 30" href="https://secure.viewer.zmags.com/publication/414d6226?page=30"> Philipsburg, St. Maarten 29</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 31" href="https://secure.viewer.zmags.com/publication/414d6226?page=31"> ROYAL CARIBBEAN: GENERATION GAME CHANGING Seize t</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 32" href="https://secure.viewer.zmags.com/publication/414d6226?page=32"> ROYAL CARIBBEAN: GENERATION GAME CHANGING And wi</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 33" href="https://secure.viewer.zmags.com/publication/414d6226?page=33"> Addicted to Adventure Be prepared when your clie</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 34" href="https://secure.viewer.zmags.com/publication/414d6226?page=34"> Aqua Theater 33</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 35" href="https://secure.viewer.zmags.com/publication/414d6226?page=35"> LOYAL TO YOU ALWAYS 34 4</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 36" href="https://secure.viewer.zmags.com/publication/414d6226?page=36"> Boardwalk® — Symphony of the Seas® 35</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 37" href="https://secure.viewer.zmags.com/publication/414d6226?page=37"> LOYAL TO YOU ALWAYS Millennial Friendly Marketing</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 38" href="https://secure.viewer.zmags.com/publication/414d6226?page=38"> Perfect Day at CocoCay, Bahamas 37</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 39" href="https://secure.viewer.zmags.com/publication/414d6226?page=39"> 38 A Partnership of Epic Proportions We view ou</a>
<a title="19068453_Millenial_Trade_eBook-6_Interactive page 40" href="https://secure.viewer.zmags.com/publication/414d6226?page=40"> CRUISINGPOWER.COM/LOYALTOYOUALWAYS </a>