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<br /> International Management · Digitalization · Strategy · Systems<br /> INSIDE:<br /> A closer look<br /> at electric vehicle<br /> start-up Byton<br /> (p 38)<br /> Spring 2018<br /> Protecting the car<br /> IT security is everybody's<br /> business as connectivity<br /> grows in importance<br /> BMW's IT revamp<br /> CIO Klaus Straub implements<br /> an agile IT process approach<br /> across all business areas<br /> System sprawl<br /> Automotive companies<br /> struggle with a multitude<br /> of disparate IT systems<br /> Interview: Marcus Keith<br /> Audi's digital chief sees strong growth in new business<br /> International Management · Digitalization · Strategy · Systems<br /> SUBSCRIBE IT Convergence and Connectivity<br /> FOR FREE in Today's Automotive Industry<br /> EXCLUSIVE INTERVIEWS with C-level executives<br /> Interview: Ola Kaellenius<br /> Daimler R&D boss values global network of competence centers<br /> Mana<a title="automotiveIT Spring 2018 page 1" href="https://secure.viewer.zmags.com/publication/356b2962?page=1"> International Management · Digitalization · Strat</a> <a title="automotiveIT Spring 2018 page 2" href="https://secure.viewer.zmags.com/publication/356b2962?page=2"> International Management · Digitalization · Strat</a> <a title="automotiveIT Spring 2018 page 3" href="https://secure.viewer.zmags.com/publication/356b2962?page=3"> EDITORIAL From the editor: </a> <a title="automotiveIT Spring 2018 page 4" href="https://secure.viewer.zmags.com/publication/356b2962?page=4"> TABLE OF CONTENTS Spring 2018 18 BMW. BMW G</a> <a title="automotiveIT Spring 2018 page 5" href="https://secure.viewer.zmags.com/publication/356b2962?page=5"> 6 Audi. Marcus Keith, digital business director,</a> <a title="automotiveIT Spring 2018 page 6" href="https://secure.viewer.zmags.com/publication/356b2962?page=6"> DECISION MAKERS “We are ramping up a new sales c</a> <a title="automotiveIT Spring 2018 page 7" href="https://secure.viewer.zmags.com/publication/356b2962?page=7"> In the past, an automaker's success could always </a> <a title="automotiveIT Spring 2018 page 8" href="https://secure.viewer.zmags.com/publication/356b2962?page=8"> DECISION MAKERS First of all, we are convinced</a> <a title="automotiveIT Spring 2018 page 9" href="https://secure.viewer.zmags.com/publication/356b2962?page=9"> The CLEPA Innovation Awards, organised in coopera</a> <a title="automotiveIT Spring 2018 page 10" href="https://secure.viewer.zmags.com/publication/356b2962?page=10"> ENTERPRISE SYSTEMS & SOFTWARE Supply Dealing </a> <a title="automotiveIT Spring 2018 page 11" href="https://secure.viewer.zmags.com/publication/356b2962?page=11"> late-running deliveries, thereby avoiding downtim</a> <a title="automotiveIT Spring 2018 page 12" href="https://secure.viewer.zmags.com/publication/356b2962?page=12"> ENTERPRISE SYSTEMS & SOFTWARE </a> <a title="automotiveIT Spring 2018 page 13" href="https://secure.viewer.zmags.com/publication/356b2962?page=13"> DIGITALIZATION STRATEGY What really matters? MH</a> <a title="automotiveIT Spring 2018 page 14" href="https://secure.viewer.zmags.com/publication/356b2962?page=14"> CAR IT Seating challenge Adient develops seats </a> <a title="automotiveIT Spring 2018 page 15" href="https://secure.viewer.zmags.com/publication/356b2962?page=15"> Atlanta automotiveIT International hosts 1st Nor</a> <a title="automotiveIT Spring 2018 page 16" href="https://secure.viewer.zmags.com/publication/356b2962?page=16"> DIGITALIZATION STRATEGY The key to new business </a> <a title="automotiveIT Spring 2018 page 17" href="https://secure.viewer.zmags.com/publication/356b2962?page=17"> as well as costs. “Avis just wanted doors to open</a> <a title="automotiveIT Spring 2018 page 18" href="https://secure.viewer.zmags.com/publication/356b2962?page=18"> ENTERPRISE SYSTEMS & SOFTWARE BMW revamps its IT</a> <a title="automotiveIT Spring 2018 page 19" href="https://secure.viewer.zmags.com/publication/356b2962?page=19"> they started doing their daily jobs which functio</a> <a title="automotiveIT Spring 2018 page 20" href="https://secure.viewer.zmags.com/publication/356b2962?page=20"> CAR IT Updating the HMI </a> <a title="automotiveIT Spring 2018 page 21" href="https://secure.viewer.zmags.com/publication/356b2962?page=21"> The new Mercedes user interface is designed to be</a> <a title="automotiveIT Spring 2018 page 22" href="https://secure.viewer.zmags.com/publication/356b2962?page=22"> DIGITALIZATION STRATEGY Tackling complexity </a> <a title="automotiveIT Spring 2018 page 23" href="https://secure.viewer.zmags.com/publication/356b2962?page=23"> percomputing capability to create the brain insid</a> <a title="automotiveIT Spring 2018 page 24" href="https://secure.viewer.zmags.com/publication/356b2962?page=24"> PRODUCTION & LOGISTICS Finding defects </a> <a title="automotiveIT Spring 2018 page 25" href="https://secure.viewer.zmags.com/publication/356b2962?page=25"> More fully digitalized with each generation, cars</a> <a title="automotiveIT Spring 2018 page 26" href="https://secure.viewer.zmags.com/publication/356b2962?page=26"> NEW TECHNOLOGY AND START-UPS Start-ups and the l</a> <a title="automotiveIT Spring 2018 page 27" href="https://secure.viewer.zmags.com/publication/356b2962?page=27"> them or put into use. The more immediate motive f</a> <a title="automotiveIT Spring 2018 page 28" href="https://secure.viewer.zmags.com/publication/356b2962?page=28"> DIGITALIZATION STRATEGY More connections, IT Sec</a> <a title="automotiveIT Spring 2018 page 29" href="https://secure.viewer.zmags.com/publication/356b2962?page=29"> Security has long been one of the basic skill set</a> <a title="automotiveIT Spring 2018 page 30" href="https://secure.viewer.zmags.com/publication/356b2962?page=30"> DIGITALIZATION STRATEGY Automakers and supplie</a> <a title="automotiveIT Spring 2018 page 31" href="https://secure.viewer.zmags.com/publication/356b2962?page=31"> Driverless cars require multi-layer security By </a> <a title="automotiveIT Spring 2018 page 32" href="https://secure.viewer.zmags.com/publication/356b2962?page=32"> co-located with May 21st – 23rd 2018 Grand Hyatt </a> <a title="automotiveIT Spring 2018 page 33" href="https://secure.viewer.zmags.com/publication/356b2962?page=33"> CAR IT Ready or not US, China seen lagging in p</a> <a title="automotiveIT Spring 2018 page 34" href="https://secure.viewer.zmags.com/publication/356b2962?page=34"> ENTERPRISE SYSTEMS & SOFTWARE Cloud computing</a> <a title="automotiveIT Spring 2018 page 35" href="https://secure.viewer.zmags.com/publication/356b2962?page=35"> A major driver of growth is the global auto indus</a> <a title="automotiveIT Spring 2018 page 36" href="https://secure.viewer.zmags.com/publication/356b2962?page=36"> NEW TECHNOLOGY AND START-UPS Electric focus Chi</a> <a title="automotiveIT Spring 2018 page 37" href="https://secure.viewer.zmags.com/publication/356b2962?page=37"> NEW TECHNOLOGY AND START-UPS N</a> <a title="automotiveIT Spring 2018 page 38" href="https://secure.viewer.zmags.com/publication/356b2962?page=38"> NEW TECHNOLOGY AND START-UPS Byton strives to re</a> <a title="automotiveIT Spring 2018 page 39" href="https://secure.viewer.zmags.com/publication/356b2962?page=39"> far.” Breitfeld, Kirchert and their team are tryi</a> <a title="automotiveIT Spring 2018 page 40" href="https://secure.viewer.zmags.com/publication/356b2962?page=40"> NEW TECHNOLOGY AND START-UPS Interview Interv</a> <a title="automotiveIT Spring 2018 page 41" href="https://secure.viewer.zmags.com/publication/356b2962?page=41"> CAR IT The Aptiv way Testing autonomy in Las Ve</a> <a title="automotiveIT Spring 2018 page 42" href="https://secure.viewer.zmags.com/publication/356b2962?page=42"> DIGITALIZATION STRATEGY New Ethical Boundarie</a> <a title="automotiveIT Spring 2018 page 43" href="https://secure.viewer.zmags.com/publication/356b2962?page=43"> Among the major issues still subject to debate ar</a> <a title="automotiveIT Spring 2018 page 44" href="https://secure.viewer.zmags.com/publication/356b2962?page=44"> DIGITALIZATION STRATEGY Not feeling well </a> <a title="automotiveIT Spring 2018 page 45" href="https://secure.viewer.zmags.com/publication/356b2962?page=45"> The Michigan researchers aren't the only ones loo</a> <a title="automotiveIT Spring 2018 page 46" href="https://secure.viewer.zmags.com/publication/356b2962?page=46"> CAR IT Electricity drain El m ectric obility </a> <a title="automotiveIT Spring 2018 page 47" href="https://secure.viewer.zmags.com/publication/356b2962?page=47"> Tom Coughlin, IEEE senior member and president of</a> <a title="automotiveIT Spring 2018 page 48" href="https://secure.viewer.zmags.com/publication/356b2962?page=48"> NEW TECHNOLOGY AND START-UPS Travel at the lowes</a> <a title="automotiveIT Spring 2018 page 49" href="https://secure.viewer.zmags.com/publication/356b2962?page=49"> he was on his way to an appointment in Munich a f</a> <a title="automotiveIT Spring 2018 page 50" href="https://secure.viewer.zmags.com/publication/356b2962?page=50"> PREVIEW In the next automotiveIT international</a> <a title="automotiveIT Spring 2018 page 51" href="https://secure.viewer.zmags.com/publication/356b2962?page=51"> The World's Largest IoT Event Series </a> <a title="automotiveIT Spring 2018 page 52" href="https://secure.viewer.zmags.com/publication/356b2962?page=52"> co-located with May 21st – 23rd 2018 · Gran</a>