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<br /> 2023 MARKET OVERVIEW • ROCKY MOUNTAIN RETAIL<br /> Volume 45.02 | SUMMER 2024<br /> natural foods merchandiser<br /> Your<br /> guide to<br /> Newtopia<br /> 2024 SHOW ISSUE<br /> Now<br /> MARKETING REGENERATIVE<br /> WHAT RETAILERS<br /> NEED TO KNOW<br /> <br /> CONTENTS<br /> SUMMERECEG<br /> 8 Market<br /> Overview<br /> 4<br /> Editor's<br /> Note<br /> 74<br /> Weigh<br /> In<br /> 75<br /> Secret<br /> Shopper<br /> INNOVATION PROPELS EVOLVING NATURAL MARKET<br /> 9 The Big Picture: N&O and growth 22 Natural living sales<br /> industry sales and growth 16 Retailer insights: Earth Fare and growth<br /> 10 Retailer insights: Bi-Rite 18 Supplement sales 24 Retailer insights: Bristol<br /> 12 Retailer insights: St. Vrain and growth Farms<br /> Market <a title="Summer 2024 page 1" href="https://secure.viewer.zmags.com/publication/300911e2?page=1"> 2023 MARKET OVERVIEW • ROCKY MOUNTAIN RETAIL </a> <a title="Summer 2024 page 2" href="https://secure.viewer.zmags.com/publication/300911e2?page=2"> </a> <a title="Summer 2024 page 3" href="https://secure.viewer.zmags.com/publication/300911e2?page=3"> CONTENTS SUMMERECEG 8 Market Overview 4 Ed</a> <a title="Summer 2024 page 4" href="https://secure.viewer.zmags.com/publication/300911e2?page=4"> EDITOR'S NOTE Relationships power Newtopia Now</a> <a title="Summer 2024 page 5" href="https://secure.viewer.zmags.com/publication/300911e2?page=5"> Ferritin+® The Easiest Way to Build Iron · Eas</a> <a title="Summer 2024 page 6" href="https://secure.viewer.zmags.com/publication/300911e2?page=6"> From a simple seed planted in the ground with a l</a> <a title="Summer 2024 page 7" href="https://secure.viewer.zmags.com/publication/300911e2?page=7"> Yes, you can really see and feel the diffe</a> <a title="Summer 2024 page 8" href="https://secure.viewer.zmags.com/publication/300911e2?page=8"> MARKET OVERVIEW Innovation propels evolving </a> <a title="Summer 2024 page 9" href="https://secure.viewer.zmags.com/publication/300911e2?page=9"> MARKET OVERVIEW The big picture After growing 4</a> <a title="Summer 2024 page 10" href="https://secure.viewer.zmags.com/publication/300911e2?page=10"> MARKET OVERVIEW </a> <a title="Summer 2024 page 11" href="https://secure.viewer.zmags.com/publication/300911e2?page=11"> MARKET OVERVIEW THE BIG PICTURE Natural and org</a> <a title="Summer 2024 page 12" href="https://secure.viewer.zmags.com/publication/300911e2?page=12"> MARKET OVERVIEW St. Vrain Market's customers seek</a> <a title="Summer 2024 page 13" href="https://secure.viewer.zmags.com/publication/300911e2?page=13"> MARKET OVERVIEW FOOD AND BEVERAGE Natural and or</a> <a title="Summer 2024 page 14" href="https://secure.viewer.zmags.com/publication/300911e2?page=14"> MARKET OVERVIEW </a> <a title="Summer 2024 page 15" href="https://secure.viewer.zmags.com/publication/300911e2?page=15"> We Have a Formula for That! KYOLIC AGED GARLIC </a> <a title="Summer 2024 page 16" href="https://secure.viewer.zmags.com/publication/300911e2?page=16"> MARKET OVERVIEW </a> <a title="Summer 2024 page 17" href="https://secure.viewer.zmags.com/publication/300911e2?page=17"> )TQYKPI7R Strong, 1PG)WOO[CVC6KOG (WGN;QWT%JK</a> <a title="Summer 2024 page 18" href="https://secure.viewer.zmags.com/publication/300911e2?page=18"> MARKET OVERVIEW SUPPLEMENTS Supplement industry</a> <a title="Summer 2024 page 19" href="https://secure.viewer.zmags.com/publication/300911e2?page=19"> UNLEASHING INNOVATION HB [A;; "W} W+ BATC</a> <a title="Summer 2024 page 20" href="https://secure.viewer.zmags.com/publication/300911e2?page=20"> MARKET OVERVIEW </a> <a title="Summer 2024 page 21" href="https://secure.viewer.zmags.com/publication/300911e2?page=21"> ŔȎ  Ŕ    </a> <a title="Summer 2024 page 22" href="https://secure.viewer.zmags.com/publication/300911e2?page=22"> MARKET OVERVIEW SUPPLEMENTS Supplement sales, g</a> <a title="Summer 2024 page 23" href="https://secure.viewer.zmags.com/publication/300911e2?page=23"> </a> <a title="Summer 2024 page 24" href="https://secure.viewer.zmags.com/publication/300911e2?page=24"> MARKET OVERVIEW </a> <a title="Summer 2024 page 25" href="https://secure.viewer.zmags.com/publication/300911e2?page=25"> `Super Food' for the Brain All 20 Es</a> <a title="Summer 2024 page 26" href="https://secure.viewer.zmags.com/publication/300911e2?page=26"> MARKET OVERVIEW PERSONAL CARE Natural and organ</a> <a title="Summer 2024 page 27" href="https://secure.viewer.zmags.com/publication/300911e2?page=27"> </a> <a title="Summer 2024 page 28" href="https://secure.viewer.zmags.com/publication/300911e2?page=28"> 2024 Communication strategies for the qu</a> <a title="Summer 2024 page 29" href="https://secure.viewer.zmags.com/publication/300911e2?page=29"> Newtopia Now Get an in-depth look at the neighbo</a> <a title="Summer 2024 page 30" href="https://secure.viewer.zmags.com/publication/300911e2?page=30"> the powerful New Hope Network trade show that bri</a> <a title="Summer 2024 page 31" href="https://secure.viewer.zmags.com/publication/300911e2?page=31"> COMMUNITY EXPERIENCES Imaginative Exploration: M</a> <a title="Summer 2024 page 32" href="https://secure.viewer.zmags.com/publication/300911e2?page=32"> THRIVE Time to THRIVE E </a> <a title="Summer 2024 page 33" href="https://secure.viewer.zmags.com/publication/300911e2?page=33"> THRIVE S S A A B D M O A R </a> <a title="Summer 2024 page 34" href="https://secure.viewer.zmags.com/publication/300911e2?page=34"> THRIVE The Vitamin Shoppe CEO talks challenges in</a> <a title="Summer 2024 page 35" href="https://secure.viewer.zmags.com/publication/300911e2?page=35"> THRIVE MOSH Cookie Dough Crunch After losing her </a> <a title="Summer 2024 page 36" href="https://secure.viewer.zmags.com/publication/300911e2?page=36"> THRIVE Antidote Chocolate Lola: Lemon + Licorice </a> <a title="Summer 2024 page 37" href="https://secure.viewer.zmags.com/publication/300911e2?page=37"> YOUR SAUCY SIDE KICK BURGERS </a> <a title="Summer 2024 page 38" href="https://secure.viewer.zmags.com/publication/300911e2?page=38"> REPRESENT REPRESENT the future W </a> <a title="Summer 2024 page 39" href="https://secure.viewer.zmags.com/publication/300911e2?page=39"> STAGE TAKEOVER Carlson Laboratories August 26 | 3</a> <a title="Summer 2024 page 40" href="https://secure.viewer.zmags.com/publication/300911e2?page=40"> REPRESENT `The Black Nutritionist' brings heritag</a> <a title="Summer 2024 page 41" href="https://secure.viewer.zmags.com/publication/300911e2?page=41"> WHY CHOOSE ORGANIC? 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