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<br /> OPERATIONS:<br /> Sullivan on strategy pg. 30<br /> FOOD & BEVERAGE:<br /> Bánh mì boom pg. 32<br /> FINANCE:<br /> Cracker Barrel pg. 36<br /> MARKETING:<br /> Cal Tort gets political pg. 40<br /> WWW.NRN.COM<br /> DECEMBER 5, 2011 • $10.00 A PENTON MEDIA PUBLICATION<br /> Promotional considerations<br /> LTOs may drive<br /> short-term traffic<br /> at expense of<br /> brand image<br /> BY LISA JENNINGS<br /> When same-store sales at Ap-<br /> plebee’s turned negative in the<br /> third quarter after being posi-<br /> tive for more than a year, offi-<br /> cials at Glendale, Calif.-based<br /> parent DineEquity Inc. blamed<br /> a Stacked Stuffed & Topped<br /> limited-time offer that just didn’t<br /> resonate with guests.<br /> Earlier in<a title="December 5, 2011 - sample page 1" href="https://secure.viewer.zmags.com/publication/2af0bba8?page=1"> OPERATIONS: Sullivan on strategy pg. 30 FOOD & B</a> <a title="December 5, 2011 - sample page 2" href="https://secure.viewer.zmags.com/publication/2af0bba8?page=2"> FREE 2012 Chefs Preferred Recipe Calendar PLUS </a> <a title="December 5, 2011 - sample page 3" href="https://secure.viewer.zmags.com/publication/2af0bba8?page=3"> From the Editor Something for everyone S oon </a> <a title="December 5, 2011 - sample page 4" href="https://secure.viewer.zmags.com/publication/2af0bba8?page=4"> Forefront Briefings, insights & outtakes EXECU</a> <a title="December 5, 2011 - sample page 5" href="https://secure.viewer.zmags.com/publication/2af0bba8?page=5"> *AC Nielsen, 52 weeks ending 6/18/11. Techn mic </a> <a title="December 5, 2011 - sample page 6" href="https://secure.viewer.zmags.com/publication/2af0bba8?page=6"> That was just a taste! If you liked t</a>