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Best regards
Zmags
Issue 08 February 2020 emg-gold.com
14 Catalyst of Pharma: 18 Infographic: Women in the 24 The History of 28 Harnessing the Power
Dr Terri L. Phillips Pharmaceutical industry Pharma Marketing of Thought Leaders
GRAVITATING
TOWARDS
PLANET
CENTRICITY
1
Save 20%
on the full
ticket price.
Book with
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March 25, 2020.
Kings Place, London, UK.
2020 Speakers
Robert Hariri. The CEO of Celularity, which develops
stem cell technology to treat cancer and delay ageing.
Heidi Larson. The director of the WHO's Vaccine
Confidence Project tackling the anti-vax movement.
Edward Chang. The UC San Francisco neurosurgeon who
has found a way to translate brain activity into speech.
Mei Mei Hu. The co-founder of United Neuroscie
Issue 08 February 2020 emg-gold.com 14 Catalyst
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THE CONTRIBUTORS Words by Michaila Byrne J
14 22 24 34 4 CONTENTS 05News SPOTL
News SPOTLIGHT In this issue of GOLD, we’re
Tech/Digital Health
necessarily a blockade against tech companies’ in
International
International GRAVITATING TOWARDS PLANET CENTRICI
International Innovation could be pharm
comments Vallejo, but people are only going to ch
International HOW DO YOU SOLVE A PROBLEM L
The top three emitters: the US, China, and, colle
Interview Catalyst of Pharma It was very import
15
Catalyst of Pharma AS AN A
external environment. There’s also the need for c
WOMEN IN THE PHARMACEUTICAL INDUSTRY SHOWCASING
Gender parity in the workplace still has a long w
WOMAN OF THE YEAR WEDNESDAY,
Opinion THE STATE OF GENDER PARITY IN 2019:
Marketing
In Europe, “it’s important that the broader commu
Marketing THE HISTORY OF PHARMA MARKETING Over
“Classical communication channels like TV and rad
Medical Affairs A SEAT AT THE TABLE WITH CHIE
02 WHAT ARE THE KEY SKILLS CMOS NEED TO HAVE
Medical Affairs
Working with thought leaders to provide medical e
Marketing HOW TO SAVE LIVES, AND NOT ALI
SP ONFUL OF COLLABORATIONS W
Patients ACCESS TO MEDICINE: MISSION POSSI
Pharma is faced with a conundrum when it comes to
People 84% of US
prospect of replacing the majority of their workf
Medical Affairs A UNANIMOUS VERDICT
Medical Affairs Biosimilars enable early and ex