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<br /> Issue 08 February 2020 emg-gold.com<br /> 14 Catalyst of Pharma: 18 Infographic: Women in the 24 The History of 28 Harnessing the Power<br /> Dr Terri L. Phillips Pharmaceutical industry Pharma Marketing of Thought Leaders<br /> GRAVITATING<br /> TOWARDS<br /> PLANET<br /> CENTRICITY<br /> 1<br /> Save 20%<br /> on the full<br /> ticket price.<br /> Book with<br /> code EMG20<br /> online at<br /> wired.uk/<br /> health-tickets.<br /> March 25, 2020.<br /> Kings Place, London, UK.<br /> 2020 Speakers<br /> Robert Hariri. The CEO of Celularity, which develops<br /> stem cell technology to treat cancer and delay ageing.<br /> Heidi Larson. The director of the WHO's Vaccine<br /> Confidence Project tackling the anti-vax movement.<br /> Edward Chang. The UC San Francisco neurosurgeon who<br /> has found a way to translate brain activity into speech.<br /> Mei Mei Hu. The co-founder of United Neuroscie<a title="GOLD 08 page 1" href="https://secure.viewer.zmags.com/publication/295e03a3?page=1"> Issue 08 February 2020 emg-gold.com 14 Catalyst </a> <a title="GOLD 08 page 2" href="https://secure.viewer.zmags.com/publication/295e03a3?page=2"> Save 20% on the full ticket price. Book with code</a> <a title="GOLD 08 page 3" href="https://secure.viewer.zmags.com/publication/295e03a3?page=3"> THE CONTRIBUTORS Words by Michaila Byrne J</a> <a title="GOLD 08 page 4" href="https://secure.viewer.zmags.com/publication/295e03a3?page=4"> 14 22 24 34 4 CONTENTS 05News SPOTL</a> <a title="GOLD 08 page 5" href="https://secure.viewer.zmags.com/publication/295e03a3?page=5"> News SPOTLIGHT In this issue of GOLD, we’re</a> <a title="GOLD 08 page 6" href="https://secure.viewer.zmags.com/publication/295e03a3?page=6"> Tech/Digital Health</a> <a title="GOLD 08 page 7" href="https://secure.viewer.zmags.com/publication/295e03a3?page=7"> necessarily a blockade against tech companies’ in</a> <a title="GOLD 08 page 8" href="https://secure.viewer.zmags.com/publication/295e03a3?page=8"> International </a> <a title="GOLD 08 page 9" href="https://secure.viewer.zmags.com/publication/295e03a3?page=9"> International GRAVITATING TOWARDS PLANET CENTRICI</a> <a title="GOLD 08 page 10" href="https://secure.viewer.zmags.com/publication/295e03a3?page=10"> International Innovation could be pharm</a> <a title="GOLD 08 page 11" href="https://secure.viewer.zmags.com/publication/295e03a3?page=11"> comments Vallejo, but people are only going to ch</a> <a title="GOLD 08 page 12" href="https://secure.viewer.zmags.com/publication/295e03a3?page=12"> International HOW DO YOU SOLVE A PROBLEM L</a> <a title="GOLD 08 page 13" href="https://secure.viewer.zmags.com/publication/295e03a3?page=13"> The top three emitters: the US, China, and, colle</a> <a title="GOLD 08 page 14" href="https://secure.viewer.zmags.com/publication/295e03a3?page=14"> Interview Catalyst of Pharma It was very import</a> <a title="GOLD 08 page 15" href="https://secure.viewer.zmags.com/publication/295e03a3?page=15"> 15</a> <a title="GOLD 08 page 16" href="https://secure.viewer.zmags.com/publication/295e03a3?page=16"> Catalyst of Pharma AS AN A</a> <a title="GOLD 08 page 17" href="https://secure.viewer.zmags.com/publication/295e03a3?page=17"> external environment. There’s also the need for c</a> <a title="GOLD 08 page 18" href="https://secure.viewer.zmags.com/publication/295e03a3?page=18"> WOMEN IN THE PHARMACEUTICAL INDUSTRY SHOWCASING </a> <a title="GOLD 08 page 19" href="https://secure.viewer.zmags.com/publication/295e03a3?page=19"> Gender parity in the workplace still has a long w</a> <a title="GOLD 08 page 20" href="https://secure.viewer.zmags.com/publication/295e03a3?page=20"> WOMAN OF THE YEAR WEDNESDAY, </a> <a title="GOLD 08 page 21" href="https://secure.viewer.zmags.com/publication/295e03a3?page=21"> Opinion THE STATE OF GENDER PARITY IN 2019: </a> <a title="GOLD 08 page 22" href="https://secure.viewer.zmags.com/publication/295e03a3?page=22"> Marketing </a> <a title="GOLD 08 page 23" href="https://secure.viewer.zmags.com/publication/295e03a3?page=23"> In Europe, “it’s important that the broader commu</a> <a title="GOLD 08 page 24" href="https://secure.viewer.zmags.com/publication/295e03a3?page=24"> Marketing THE HISTORY OF PHARMA MARKETING Over </a> <a title="GOLD 08 page 25" href="https://secure.viewer.zmags.com/publication/295e03a3?page=25"> “Classical communication channels like TV and rad</a> <a title="GOLD 08 page 26" href="https://secure.viewer.zmags.com/publication/295e03a3?page=26"> Medical Affairs A SEAT AT THE TABLE WITH CHIE</a> <a title="GOLD 08 page 27" href="https://secure.viewer.zmags.com/publication/295e03a3?page=27"> 02 WHAT ARE THE KEY SKILLS CMOS NEED TO HAVE </a> <a title="GOLD 08 page 28" href="https://secure.viewer.zmags.com/publication/295e03a3?page=28"> Medical Affairs </a> <a title="GOLD 08 page 29" href="https://secure.viewer.zmags.com/publication/295e03a3?page=29"> Working with thought leaders to provide medical e</a> <a title="GOLD 08 page 30" href="https://secure.viewer.zmags.com/publication/295e03a3?page=30"> Marketing HOW TO SAVE LIVES, AND NOT ALI</a> <a title="GOLD 08 page 31" href="https://secure.viewer.zmags.com/publication/295e03a3?page=31"> SP ONFUL OF COLLABORATIONS W </a> <a title="GOLD 08 page 32" href="https://secure.viewer.zmags.com/publication/295e03a3?page=32"> Patients ACCESS TO MEDICINE: MISSION POSSI</a> <a title="GOLD 08 page 33" href="https://secure.viewer.zmags.com/publication/295e03a3?page=33"> Pharma is faced with a conundrum when it comes to</a> <a title="GOLD 08 page 34" href="https://secure.viewer.zmags.com/publication/295e03a3?page=34"> People 84% of US</a> <a title="GOLD 08 page 35" href="https://secure.viewer.zmags.com/publication/295e03a3?page=35"> prospect of replacing the majority of their workf</a> <a title="GOLD 08 page 36" href="https://secure.viewer.zmags.com/publication/295e03a3?page=36"> Medical Affairs A UNANIMOUS VERDICT </a> <a title="GOLD 08 page 37" href="https://secure.viewer.zmags.com/publication/295e03a3?page=37"> Medical Affairs Biosimilars enable early and ex</a> <a title="GOLD 08 page 38" href="https://secure.viewer.zmags.com/publication/295e03a3?page=38"> </a>