<br />
BENCHMARK INTELLIGENCE<br />
14 October 2009 Issue 620<br />
ON CONSUMER FINANCIAL SERVICES<br />
www.retailbankerinternational.com<br />
The brave<br />
new world<br />
of marketing<br />
Banks enter the social media maze<br />
● Royal Bank of Scotland’s ambitious five-year turnaround plan<br />
● Crédit Agricole launches BforBank ● Banco do Brasil aims low<br />
● Barclays’ record-breaking iPhone app ● US bank advertising recovers<br />
● Interview – ANZ’s CEO for Asia, Europe and the Americas, Alex Thursby<br />
New report for the financial services industry<br />
Post Office Financial Partnerships<br />
While the global market in remittance payments has plummeted, the broader opportunity in alternative payment mechanisms<br />
has opened up, and global post office networks are well placed to take advantage, given their existing role in bill payments.<br />
The impact of the credit crunch has severely dented the reputation of a number of main<a title="RBI 620, 14 October 2009 page 1" href="https://secure.viewer.zmags.com/publication/21873a22?page=1"> BENCHMARK INTELLIGENCE 14 October 2009 I</a>
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<a title="RBI 620, 14 October 2009 page 3" href="https://secure.viewer.zmags.com/publication/21873a22?page=3"> Retail Banker International </a>
<a title="RBI 620, 14 October 2009 page 4" href="https://secure.viewer.zmags.com/publication/21873a22?page=4"> news digest </a>
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<a title="RBI 620, 14 October 2009 page 6" href="https://secure.viewer.zmags.com/publication/21873a22?page=6"> marketing: us </a>
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<a title="RBI 620, 14 October 2009 page 14" href="https://secure.viewer.zmags.com/publication/21873a22?page=14"> marketing: advertising </a>
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<a title="RBI 620, 14 October 2009 page 16" href="https://secure.viewer.zmags.com/publication/21873a22?page=16"> marketing: social media </a>
<a title="RBI 620, 14 October 2009 page 17" href="https://secure.viewer.zmags.com/publication/21873a22?page=17"> Retail Banker International </a>
<a title="RBI 620, 14 October 2009 page 18" href="https://secure.viewer.zmags.com/publication/21873a22?page=18"> news digest </a>
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