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<br /> 20 PRODUCTS REVIEWED • 161 NEXTY FINALISTS • 3 WOMEN-OWNED RETAILERS<br /> Volume 46.01 | SPRING 2025<br /> 2025 SHOW<br /> natural foods merchandiser ISSUE<br /> Voices of<br /> change<br /> Celebrating women<br /> leading the future of<br /> natural products—from<br /> retailers and founders<br /> to advocates and<br /> influencers<br /> The official<br /> publication of<br /> SERVING AGING SHOPPERS<br /> THE LOWDOWN ON EXPO WEST<br /> WHAT'S NEXT IN SUSTAINABILITY?<br /> <br /> CONTENTS<br /> SPRINGECEH<br /> 8 Women<br /> leading<br /> 4<br /> Editor's<br /> Note<br /> 72<br /> Weigh<br /> In<br /> 73<br /> Secret<br /> Shopper<br /> Briana Warner<br /> President and CEO, Atlantic<br /> Sea Farms*<br /> Creating seas of change<br /> #1--$2#,2 *) -321312 ', '*'27<a title="Spring 2025 page 1" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=1"> 20 PRODUCTS REVIEWED • 161 NEXTY FINALISTS • 3 WO</a> <a title="Spring 2025 page 2" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=2"> </a> <a title="Spring 2025 page 3" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=3"> CONTENTS SPRINGECEH 8 Women leading 4 Edito</a> <a title="Spring 2025 page 4" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=4"> EDITOR'S NOTE Listen up! </a> <a title="Spring 2025 page 5" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=5"> Happiness is a gut feeling.† </a> <a title="Spring 2025 page 6" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=6"> Wonderful Whole Earth & Sea® Multivitamins & M</a> <a title="Spring 2025 page 7" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=7"> Whole Earth & Sea Men's and Women's multivitamins</a> <a title="Spring 2025 page 8" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=8"> What women want F Two dozen </a> <a title="Spring 2025 page 9" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=9"> </a> <a title="Spring 2025 page 10" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=10"> Kate Geagan, M.S., RDN Co-founder and director of</a> <a title="Spring 2025 page 11" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=11"> </a> <a title="Spring 2025 page 12" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=12"> PROUDLY FAMILY OWNED DEDICATED TO THE NATURAL CHA</a> <a title="Spring 2025 page 13" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=13"> Alisa Knapp Owner, Grows Together Consulting Sup</a> <a title="Spring 2025 page 14" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=14"> Sara Balawajder Director of investments, Builders</a> <a title="Spring 2025 page 15" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=15"> Want to lose weight? Don't forget to cleanse. If</a> <a title="Spring 2025 page 16" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=16"> Tina Owens 0',!'. *„,-5#& 4#,#%#,#0 2'-, #2&',)'</a> <a title="Spring 2025 page 17" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=17"> -0 !& .#0 -Œ$-3,"#0„ ' Going plastic free One a</a> <a title="Spring 2025 page 18" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=18"> 30#,3!)#0 Founder and CEO, reNourish Studios No</a> <a title="Spring 2025 page 19" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=19"> O L Y I C K brain & vitality | men & wome</a> <a title="Spring 2025 page 20" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=20"> Briana Warner President and CEO, Atlantic Sea Far</a> <a title="Spring 2025 page 21" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=21"> Catherine Hunziker Owner, WishGarden Herbal Remed</a> <a title="Spring 2025 page 22" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=22"> Now Family Owned Meet The Vitamin Expe</a> <a title="Spring 2025 page 23" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=23"> by Visit Us at Booth #3323 **Compared </a> <a title="Spring 2025 page 24" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=24"> The Must-See Brands at Expo West 2025 March 4-7,</a> <a title="Spring 2025 page 25" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=25"> IN THE AISLE ECEH "'#1ʉ'012€ 20 women-le</a> <a title="Spring 2025 page 26" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=26"> ECEH IN THE AISLE Dips, sides and con</a> <a title="Spring 2025 page 27" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=27"> introducing youtheory®'s new line of Dr. Form</a> <a title="Spring 2025 page 28" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=28"> ECEH IN THE AISLE Dips, sides and con</a> <a title="Spring 2025 page 29" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=29"> </a> <a title="Spring 2025 page 30" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=30"> ECEH IN THE AISLE Sweet and savory snac</a> <a title="Spring 2025 page 31" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=31"> I T · FD Plastic-free, Compostable, Recyclable P</a> <a title="Spring 2025 page 32" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=32"> ECEH IN THE AISLE Beverages Willa's Or</a> <a title="Spring 2025 page 33" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=33"> */87(1)5(("3529(,7 $1'6((7+(</a> <a title="Spring 2025 page 34" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=34"> ECEH IN THE AISLE Supplements Kuli Kul</a> <a title="Spring 2025 page 35" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=35"> </a> <a title="Spring 2025 page 36" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=36"> </a> <a title="Spring 2025 page 37" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=37"> SPECIAL SECTION ECEH Natural Produ</a> <a title="Spring 2025 page 38" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=38"> ECEH SPECIAL SECTION </a> <a title="Spring 2025 page 39" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=39"> Fresh ideas from farm to flavor From farm to tab</a> <a title="Spring 2025 page 40" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=40"> JOIN INSIDE ORGANIC 2025 TO ELEVATE, EDUCATE, CO</a> <a title="Spring 2025 page 41" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=41"> SPECIAL SECTION ECEH Take note of these </a> <a title="Spring 2025 page 42" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=42"> ECEH SPECIAL SECTION Natural Products E</a> <a title="Spring 2025 page 43" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=43"> </a> <a title="Spring 2025 page 44" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=44"> ECEH SPECIAL SECTION </a> <a title="Spring 2025 page 45" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=45"> </a> <a title="Spring 2025 page 46" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=46"> Collaborative explores the regulatory l</a> <a title="Spring 2025 page 47" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=47"> </a> <a title="Spring 2025 page 48" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=48"> ECEH SPECIAL SECTION Celebrating the N</a> <a title="Spring 2025 page 49" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=49"> </a> <a title="Spring 2025 page 50" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=50"> ECEH SPECIAL SECTION Make room for wo</a> <a title="Spring 2025 page 51" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=51"> A Little Aloha Goes a Long Way Visit these made </a> <a title="Spring 2025 page 52" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=52"> Education & Events Tr</a> <a title="Spring 2025 page 53" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=53"> NEXTY judges wrap up a day of sampling at New Hop</a> <a title="Spring 2025 page 54" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=54"> BREADS AND BAKERY </a> <a title="Spring 2025 page 55" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=55"> </a> <a title="Spring 2025 page 56" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=56"> FROZEN DESSERT </a> <a title="Spring 2025 page 57" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=57"> </a> <a title="Spring 2025 page 58" href="https://secure.viewer.zmags.com/publication/1f3be3ed?page=58"> SUPPLEMENT TRAILBLAZER </a> <a title="Spring 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