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INSIDE: TOP GLOBAL LICENSORS AND GLOBAL LICENSING AGENTS REPORTS
THE LICENSING INDUSTRY'S THOUGHT LEADER
LICENSEGLOBAL.COM
KRAFT HEINZ BREAKS INTO LICENSING
Oh Yeaahh!
JUNE 2021
THE
TOP
GLOBAL
LICENSORS
IN THIS
ISSUE
Pride Licensing
Loud and Proud!
The Hershey Company
Licensing's Sweet Spot
DuPont
Licensing Diversified
FINAL SEASON
THE
FASTEST
GROWING CONTACT US.
FANDOM licensing@funimation.com
JUST GETS
BIGGER.
MY HERO ACADEMIA © K. Horikoshi / Shueisha, My Hero Academia Project All Rights Reserved Licensed by Funimation® Global Group, LLC. All Rights Reserved. | COWBOY BEBOP ©SUNRISE. Licensed by SUNRISE to Funimation®
INSIDE: TOP GLOBAL LICENSORS AND GLOBAL LICENSING
FINAL SEASON THE FASTEST GROWING C
22 22 Oh, Yeah! Kraft Heinz Breaks
The Licensing Industry’s Thought Leader LICENSEGL
#Trending BY AMANDA CIOLETTI Are Malls Back in F
Viewpoint BY STEVEN EKSTRACT ConsolidatingHollyw
Global Creative Studio
Guest Editor BY STEVEN W. HELLER, ESQ. The Right
By the Numbers COMPILED BY NPD Toys Tops in Chin
The Kodak Moment Continues Be part of the next ge
License Global Selects Powerhouse Collaborations
News INSIGHT, DEALS AND MORE Letter from Lond
Why NFTs are the New IP What exactly is a NF
Evolving brands for a bold future As global exte
News Brainbase Debuts IP Products Techn
The Shelf Life of Food and Beverage Collaboration
Discovery Finds `Gold' in Game Recently, C
Keynote Highlights from B&LIS U.K. The inau
The Kraft Heinz Company Oh,Yeah! KRAFT HEINZ B
The KRAFT, JELL-O, JET-PUFFED, KOOL-AID, KOOL-AID
OSCAR MAYER Wienermobile has established itself i
COLLA ORATION https://www.
our campaign on those areas. Response has been st
program, which brought protective personal equipm
THE LICENSING INDUSTRY'S THOUGHT LEADER L
TOP Global LICENSORS This year’s exclusive, a
RETAIL RANKING COMPA
1 THE WALT DISNEY COMPANY $54.B (NYSE: DIS) WWW.T
Mouse that included a recent collaboration with t
3 AUTHENTIC BRANDS GROUP $13.8B (PRIVATE) WWW.AUT
gies that standardize checkout and create persona
The NERF brand continues to grow as the No. 1
an eight-week focal endcap that included Mattel t
Successful programs for the company includ
Post Malone on Pokémon Day, February 27, 2021, wh
Sanrio will kick-o the Team USA partnershi
15 KATHY IRELAND WORLDWIDE $3.1B (E) (PRIVATE) WW
17 WHP GLOBAL $3.B ⡐剉VA呅) WWW.WHP-GLOBAL.COM
bedtime slot. On YouTube, its channels saw a 45 p
The preschool series 44 Cats is a favorite
verse television series will premiere this year,
Zealand, Hershey's strategic direction will be to
details like Big Bird's nest, Hooper's Store and
WWE has global partnerships with Mattel for
31 TECHNICOLOR $905M ⡅啒低䕘吠P䅒䥓㨠呃䠻 O呃兘㨠呃䱒天 WWW.TECH
curated new launches were supported by Hearst's d
36 LAGARDÈRE GROUP $500M ⡐剉VA呅) WWW.ELLEBOUTIQUE.
North America and Asia. Created in 2000, Michelin
The brand will continue to extend into mult
and operates more than 160 Tommy Bahama retail lo
2021, including the classic nutritious malt bever
In 2021, Animaccord aims to increase the st
50 BUZZFEED $305M ⡐剉VA呅) WWW.BUZZFEED.COM In
program in Petco stores, and continued business g
renowned athletic programs, continue to drive the
Q1 2021, ASO launched a kid's bandage program. Th
areas as well, including categories such as digit
ketplaces, cruise ships, theme parks, direct-resp
65 PERFETTI VAN MELLE $158M (PRIVATE) WWW.PVMLICE
Because Games Workshop's activity is largel
F1's retail, consumer product and gaming di
The Bing licensing program continued to buil
Silvergate's animated series Chico Bon Bon:
powered by TOP GLOBAL Lice
Top 20 Global Licensing Agents Rank Agency Re
Contact us for new E
The Hershey Company THE Sweet Spot Lic
range of colorful family favorite brands and a
“Hershey is a trusted, loved and iconic brand
I LIKE HERSHEY A LOT... LIKE A LOT, A LOT! Ma
Hearst Magazines THE Lifestyle EDIT After inf
they are building their own sanctuary for the firs
Executive Pro le CIARÁN COYLE, LMCA In Good Compa
portfolio of more than 75 brands and had a philos
Special Report: Pride Licensing Loud Proud AND
In the video game category, Zynga has revamp
Live-Action Feature Film In Theatres 09.17.21
New Licensees: More coming soon! Wa
Brandgenuity Unique IDENTIFIERS Brandgenuity's
The agency has also begun working with Dr. S
DuPont Diversified LICENSING BY DUPONT Inte
Executive Pro le IRA FRIEDMAN, TOPPS ALeagueOF Hi
ties, we enjoy the added perspective of understan
The Kellogg Company TrueTOIT,NOT
sumer acceptance and hear positive comments like,
Special Report: Cosmetics ALL THAT
brand in the market and wanted to expand. One of
“The reason why we wanted to start licensing
August 24 - 26, 2021 ONLINE THE LARGEST LICENSI
Kodak THE GoldSTANDARD Kodak already h
huge photographic lifestyle scenes that would cha
Caterpillar BUILDING BETTER WITH Licensi
world's strongest in its class and wheelbarrows t
Fruit of the Loom BEARING Fruit After m
plement our underwear business,” says Emedi. “Our
Community CHARITY EVENTS, WEBINARS AND MORE T
COLLECTOR'S ADVENT CALENDAR RRP
17-19 NOVEMBER 2021 ExCeL London