BRITISH GUILD OF AGRICULTURAL JOURNALISTS & JOHN DEERE LIMITED
JOURNALISM TRAINING AWARD
2017 WINNER:
CHARLOTTE CUNNINGHAM
Farm24 bridges the rural isolation gap
Social media is providing farmers with an invaluable
lifeline at a time when rural isolation and mental
health issues are reaching devastating levels.
Thousands of farmers recently came together in the
UK’s largest agricultural social media event, Farm24,
in a bid to tell their stories and celebrate everything in
agriculture.
However, behind the celebrations, there was a much
more powerful message to be taken from the event. The
#Farm24 hashtag allowed farmers from across the UK to
make crucial connections with other like-minded people,
sharing mutual challenges and providing a platform for
discussion in times of need.
According to Will Evans, a mixed beef and arable farmer
in Wales, soci BRITISH GUILD OF AGRICULTURAL JOURNALISTS & JOHN