If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> January 2020<br /> beefmagazine.com<br /> PROMOTIONAL COVER WRAP<br /> See what's possible<br /> wShenwyohuart'spapsotsusribe'lse<br /> potential takes root.<br /> when your pasture's<br /> potential takes root.<br /> Check out BEEF's<br /> 2020 Seedstock<br /> 100 list Page SS1<br /> Meet Marty Smith:<br /> NCBA's 2020<br /> president<br /> Inside:<br /> Industry shifts to quality PAGE 24<br /> So many bulls PAGE 32<br /> Burke: It's up to nature PAGE 36<br /> “Grass production is the<br /> center of our universe.<br /> It's the foundation for<br /> everything we do.”<br /> TOMMY BRANDENBERGER<br /> 96 CATTLE COMPANY, TEXAS<br /> Keep range and pasture land free of weeds with new DuraCor™ herbicide. Powered<br /> by the first new active ingredient for range and pasture broadleaf weed control in<br /> over a decade, DuraCor provides extended control of 140+ weeds while maintaining<br /> grass safety. That allows nutritious grasses to thrive a<a title="January 2020 page 1" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=1"> January 2020 beefmagazine.com PROMOTION</a> <a title="January 2020 page 2" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=2"> “Grass production is the center of our universe</a> <a title="January 2020 page 3" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=3"> Check out BEEF's 2020 Seedstock 100 list Page SS1</a> <a title="January 2020 page 4" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=4"> BOBCAT.COM/YOUARE </a> <a title="January 2020 page 5" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=5"> Vol. 56, No. 5 January 2020 Pr</a> <a title="January 2020 page 6" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=6"> Editor’s Roundup Oh, what a yea</a> <a title="January 2020 page 7" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=7"> Director of Herd Improvement. With more Angu</a> <a title="January 2020 page 8" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=8"> Market Adviser Kept my calves; no</a> <a title="January 2020 page 9" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=9"> Burt Rutherford There are several options to mar</a> <a title="January 2020 page 10" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=10"> }}}Harlan Hughes tober) was projected for 584-po</a> <a title="January 2020 page 11" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=11"> pound for a steer calf going to 674 pounds is $10</a> <a title="January 2020 page 12" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=12"> President’s Profile Marty Smith: Collaborating fo</a> <a title="January 2020 page 13" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=13"> of going in directions you never planned on. In S</a> <a title="January 2020 page 14" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=14"> No other program can build cows AND steers</a> <a title="January 2020 page 15" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=15"> in the in the CATTLE INDUSTRY CONVENTION </a> <a title="January 2020 page 16" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=16"> PresideXnxt’xs Profile “With a team concept</a> <a title="January 2020 page 17" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=17"> pectedly. Gephardt was NCBA trea- surer at the ti</a> <a title="January 2020 page 18" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=18"> Cattle Economics Deliberate gen</a> <a title="January 2020 page 19" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=19"> The horn fly menace costs the beef industry upwar</a> <a title="January 2020 page 20" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=20"> Congratulations to the top Seedstock</a> <a title="January 2020 page 21" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=21"> Seedstock 100 One hundred seedstock suppliers an</a> <a title="January 2020 page 22" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=22"> 呈E BEEF 100 For a complete list of the 䉅䕆 卥ed</a> <a title="January 2020 page 23" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=23"> OPERATION </a> <a title="January 2020 page 24" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=24"> 呈䔠䉅䕆 100 NUMBER O</a> <a title="January 2020 page 25" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=25"> THE MARKET IS UNPREDICTABLE. YO</a> <a title="January 2020 page 26" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=26"> HELP YOUR HERD ACHIEVE ITS GENETIC POTENTIAL WITH</a> <a title="January 2020 page 27" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=27"> Preventive care is the best way to bolster your g</a> <a title="January 2020 page 28" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=28"> Advertisement Extended-Release Inject</a> <a title="January 2020 page 29" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=29"> 䡥牥鉳⁷桡琠瑨敹⁨慶攠瑯⁳慹‮⸮ 䉬慩爠䉲潴桥牳⁁湧畳⁒慮捨 “We try to help c</a> <a title="January 2020 page 30" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=30"> 呈䔠䉅䕆 100 Taking stock 䍯眠桥牤⁧敮整楣⁣潮捥湴牡瑩潮⁣潮瑩湵敳⁴漠浡瑵牥</a> <a title="January 2020 page 31" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=31"> herds are of straight or high-per- centage Contin</a> <a title="January 2020 page 32" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=32"> 呈䔠䉅䕆 100 (29%), antibiotic-free (27%), ve</a> <a title="January 2020 page 33" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=33"> </a> <a title="January 2020 page 34" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=34"> Each year we purchase 25,000 high quality custome</a> <a title="January 2020 page 35" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=35"> 29th Annual Bull & Female Sale Schi</a> <a title="January 2020 page 36" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=36"> Beef Marketing Courtesy of Cattlemen’s Beef Boar</a> <a title="January 2020 page 37" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=37"> of achieving the packer’s dog-eared goal, so lots</a> <a title="January 2020 page 38" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=38"> Beef Marketing Compared to 2005, there will b</a> <a title="January 2020 page 39" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=39"> PARTNERSHIP PARTNERSHIP PARTNERSH IP 60</a> <a title="January 2020 page 40" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=40"> Beef Exports Beef gets a boost USMEF projects U.S</a> <a title="January 2020 page 41" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=41"> ers, it’s not necessarily familiar to them,” Jone</a> <a title="January 2020 page 42" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=42"> Vet’s Opinion Implanting myths</a> <a title="January 2020 page 43" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=43"> </a> <a title="January 2020 page 44" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=44"> Genetic Improvement So many bulls, so little time</a> <a title="January 2020 page 45" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=45"> breed differences, plus what I know about heterot</a> <a title="January 2020 page 46" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=46"> Genetic Improvement cash flow may not necessaril</a> <a title="January 2020 page 47" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=47"> Advertise in BEEF’s Sale Ring for DYNAMIC RESULTS</a> <a title="January 2020 page 48" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=48"> Strategic Planning Nature selec</a> <a title="January 2020 page 49" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=49"> </a> <a title="January 2020 page 50" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=50"> “More grazeable acres inside the fence means we c</a> <a title="January 2020 page 51" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=51"> Eliminating weeds with new DuraCor™ herbicide mea</a> <a title="January 2020 page 52" href="https://secure.viewer.zmags.com/publication/0e5de3a9?page=52"> THE ONE-PIECE TAG. PERFECTED. Y-Tags offer you </a>